EP 97 : Finding your Customer Avatar with Corinna Bench of My Digital Farmer
Lyndsay and Shannon welcome Corina Bench from My Digital Farmer. Corina shares her journey in applying online marketing strategies to her farm, Shared Legacy Farms, and her transition to mentoring other farmers. The discussion focuses on the importance of understanding marketing frameworks, customer education, and the creation of customer avatars for targeted marketing. Corina emphasizes the need for specificity in messaging to connect with the right audience and the role of ongoing customer research in refining marketing strategies. The episode provides valuable insights into effective marketing for farmers, highlighting the significance of understanding and serving customer needs.
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