The Dirt on Flowers

Lyndsay and Shannon discuss the challenges posed by the Ohio heatwave on their farms and the measures they are taking to mitigate its effects. They emphasize the importance of stepping out of one's comfort zone for personal and business growth. Reflecting on their eight-year journey, they highlight the balance between data-driven decisions and gut feelings. They also discuss overcoming business plateaus, the value of mentorship, and the interconnectedness of time and money. The episode concludes with a challenge to listeners to embrace change for continuous improvement.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

Lyndsay and Shannon chat with Janis Smith-Harris, a Canadian cut flower farmer from Harris Flower Farm in Saint Thomas, Ontario. Janis shares her journey from being an optician to becoming a full-time flower farmer, detailing the growth of her farm to nearly six acres. They discuss the challenges of weed control, the use of mechanized equipment, and innovative planting methods. Janis also highlights the importance of community and representation within the Association of Specialty Cut Flower Growers (ASCFG) for Canadian growers. The episode offers valuable insights and practical tips for flower farming enthusiasts.Learn more about Harris Flower Farm by checking out her website and social media:Website Facebook InstagramIf you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

Lyndsay and Shannon discuss the challenges of flower farming, emphasizing the importance of resilience. They share insights on coping with weather impacts, the need for nutritious meals, and building inner strength. Key tips include acceptance, optimism, and taking responsibility for one's life. They highlight the value of community support, sharing a heartwarming story of a generous donation during tough times. Lindsay and Shannon encourage maintaining a positive attitude, finding humor in adversity, and invite listeners to join their community for exclusive content and support.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

This week Lyndsay and Shannon share the gritty realities of flower farming. They discuss the intense challenges faced during the first quarter, from staffing changes and overwhelming workloads to weather impacts on crops. Lyndsay talks about her recovery from surgery amid farm duties, while Shannon describes the hurdles of farm expansion and unpredictable weather. They delve into issues with tulips and ranunculus, including weather effects, marketing strategies, and pest infestations, and explore solutions like soil replacement and fungicides. Additionally, Lyndsay recounts a distressing encounter with mites in her chicken coop, but also celebrates the success of her tulip pick and the benefits of hiring new staff. The episode concludes with a look at summer plans, farm visibility, and a call for listener engagement, reflecting the resilience and adaptability required in the farming industry.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

Lyndsay and Shannon are joined by Emily Von Tapp of von Trapp Flowers and Linda D'Aarco of Little Farmhouse Flowers to discuss their experiences in flower farming, with a focus on growing tulips. They share their unique approaches to planting, cultivating, and harvesting tulips, including their use of different methods like hydroponics and crate growing. They also touch on the challenges they've faced, such as pest control and climate impacts on production. The impact of the pandemic on their businesses is discussed, leading to innovative shifts like moving their Tulip Workshop online. The episode is rich with insights on the practicalities of tulip farming and the importance of education and community in the industry.Check out our special guest: Emily von Trapp of VonTrapp FlowersLinda D'Aarco of Little Farmhouse FlowersTulip WorkshopPodcast Reference: Storing Peonies and Tulips + How to Handle Cut Flowers After Harvest with Dr. John DoleIf you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

Lyndsay and Shannon share their expertise on marketing strategies for farm-based workshops. They discuss the importance of understanding the target audience, leveraging social media and email marketing, and the necessity of a well-structured launch plan. They share personal experiences and emphasize the need for authenticity in marketing messages. The episode covers the challenges of consistent marketing and offers practical tips for engaging potential customers, such as using Facebook events and personalized messaging. They provide actionable insights for effectively promoting workshops and adapting marketing tactics based on results.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this podcast episode, Lyndsay and Shannon, share their expertise on pricing strategies for farm workshops and events. They discuss cost-plus, hourly-based, and value-based pricing models, emphasizing the importance of planning and not underpricing. They explore targeting different audiences, like men for Mother's Day events, and adjusting marketing strategies accordingly. They also cover the comprehensive costs involved in running workshops. The episode is packed with practical advice, encouraging farmers to stay curious, monitor customer experiences, and brainstorm innovative event ideas. The next episode promises to tackle the critical aspect of marketing workshops.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this podcast episode, Shannon and Lyndsay share their passion for hosting various workshops on their farms, from flower crown making to Christmas wreath workshops. They recount memorable moments, like the challenge of fitting a stick into a car, and the unique styles of participants. They also look forward to discussing how to plan profitable workshops in an upcoming episode, acknowledging past experiences of financial loss. Emphasizing the balance between enjoyment and the business side of farm workshops.As a resource for locating your local FSA office, as well as the resources available for beginning farmers and Farm Loan tools available by clicking the link: http://Farmers.gov If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this episode Lyndsay and Shannon are joined by Amanda Sergeant from the Farm Service Agency (FSA). They discuss the FSA's programs and services, emphasizing their benefits for farmers, including those in the flower industry. Amanda provides insights into the registration process, eligibility, and available programs like the Farm Storage Facility Loans and the Non-Insured Crop Disaster Assistance Program. The importance of communication with the FSA, understanding deadlines, and good recordkeeping for loss reporting is highlighted. The episode concludes with a reminder to engage with agricultural agencies and a call for listener engagement on their podcast and Instagram.As a resource for locating your local FSA office, as well as the resources available for beginning farmers and Farm Loan tools available by clicking the link: http://Farmers.gov If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this episode Lyndsay and Shannon share their insights on tulip farming and the broader aspects of running a flower farming business. They emphasize the importance of tracking critical numbers for informed decision-making and discuss the challenges of managing emotions in business. They provide practical advice on focusing on key metrics, avoiding over-analysis, and learning from both successes and failures. The hosts also express gratitude to their listeners, and tease upcoming surprises, highlighting the value of listener feedback and engagement.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this podcast episode, Lyndsay and Shannon discuss the mental and logistical preparations for the upcoming growing season. They explore the excitement and concerns associated with making large flower orders, managing farm changes, and the financial implications of their investments. Lyndsay talks about adapting her farm operations due to health reasons and a team member's maternity leave, while Shannon anticipates the help of H-2A workers. They also touch on the nuances of forcing tulips and the balance between farm life and home cleanliness, offering practical advice like a tip for keeping snapdragons straight in the cooler. Their conversation underscores the importance of flexibility and adaptability in flower farming.Looking for the link discussed in this weeks episode just click here for the tulip workshop. If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

Lyndsay and Shannon interview Loretta Ball, owner of The Never Ending Flower Farm. They discuss the unique aspects of running a u-pick flower farm, including customer experiences, operational challenges, and creative solutions. Loretta shares her journey from starting with a small patch to expanding her farm, and the hosts exchange stories about the quirks of agritourism. They also touch on the importance of marketing, customer engagement, and adapting the business to keep valuable employees. The conversation highlights the joys and hurdles of flower farming and agritourism.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In the 100th episode of their podcast, Shannon and Lyndsaycelebrate their journey as farmers and podcast hosts. They share behind-the-scenes stories, reflect on personal and business growth, and discuss overcoming challenges like technical issues and self-doubt. They emphasize the importance of self-compassion, hiring help, and surrounding oneself with supportive people. The hosts also touch on social media culture, dealing with difficult customers, and the practical aspects of farming, such as crop planning. They express gratitude for their listeners' support and look forward to future episodes and community engagement.Finding Your MarigoldIf you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

Lyndsay and Shannon discuss the intricacies of flower farming with special guest Linda Doan. They share their personal journeys, the challenges of maintaining a work-life balance, and the empowerment they feel as business owners. Linda recounts her romantic start with her husband in the flower farming business and introduces listeners to their farm's local traditions, such as the Thanksgiving pumpkin roll. The episode also delves into the customer demographics, the picturesque setting of Linda's farm, and the various ways they sell flowers, including CSA programs, workshops, and hosting weddings. The conversation highlights the importance of marketing, profitability, and the joy found in farming, concluding with Linda's advice for new farmers to have fun and enjoy their work.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

Lyndsay and Shannon, welcome guest Alix Northrup, a freelance illustrator delve into the intricacies of branding for businesses. They discuss the comprehensive nature of branding beyond just a logo, covering visual elements, messaging, and the feelings a brand evokes. Emphasizing the importance of custom branding, they explore the benefits of a unique brand identity, potential legal issues with non-custom designs, and the value of a cohesive branding package. The hosts also offer practical advice on finding a branding professional, highlighting word-of-mouth recommendations and the use of social media platforms like Instagram. Alex shares her availability for new clients and how to contact her. If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

Lyndsay and Shannon welcome Corina Bench from My Digital Farmer. Corina shares her journey in applying online marketing strategies to her farm, Shared Legacy Farms, and her transition to mentoring other farmers. The discussion focuses on the importance of understanding marketing frameworks, customer education, and the creation of customer avatars for targeted marketing. Corina emphasizes the need for specificity in messaging to connect with the right audience and the role of ongoing customer research in refining marketing strategies. The episode provides valuable insights into effective marketing for farmers, highlighting the significance of understanding and serving customer needs.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

Lyndsay and Shannon engage in a heartfelt discussion about the role of fear in their lives as flower farmers and business owners. They explore the different ways fear manifests, from the pressures of social media and comparison to the challenges of decision-making and the impact of fear on their actions. They share personal stories, including the concept of analysis paralysis, discussion of imposter syndrome and the pressure to downplay achievements. The episode concludes with an invitation to their audience to share struggles and join their supportive community.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

Lyndsay and Shannon discuss SEO strategies with guest Julia Bocchese, an SEO consultant for agriculture and horticulture businesses. They cover the importance of keyword research, website navigation, and maintaining up-to-date online profiles. Julia shares tips on optimizing website copy, title tags, meta descriptions, and image alt text for better search engine rankings. Practical advice includes targeting low competition keywords, creating engaging content, and improving website usability, especially for mobile users. If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

Lyndsay and Shannon dive into the intricacies of wedding consultations for their flower businesses. They discuss strategies for acquiring leads, managing client expectations, and refining the consultation process. They emphasize the importance of setting clear expectations, using software for organization, and confidently guiding clients through flower selection. They share personal experiences, including mishaps and the evolution of their consultation strategies, underscoring the significance of expert communication, flexibility, and creating a positive first impression. They conclude by highlighting the value of customer satisfaction, efficient communication, and the role of word-of-mouth in attracting clients that resonate with their unique styles.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

In this podcast episode, Lyndsay and Shannon share their flower farming insights and advice. They reflect on their business growth, the importance of honest conversations, and offer strategies for success. They recount humorous early podcasting challenges and express gratitude for their listeners' support. The hosts emphasize the necessity of crop planning, overcoming fear, setting financial goals, and creating a marketing plan. They also discuss supply management, work-life balance, and the significance of self-care. The episode concludes with a light-hearted touch and an invitation for listener engagement, looking forward to their 100th episode celebration.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm