Being multi-passionate would be an understatement for Jessica. We learned that she paints, does makeup, fashion, loves business, martial arts, marketing and of course, making lunches!
Known as the Bento Box Queen, her “mommy makes lunches” style videos go viral, and as you’ll hear, that created a lot of attention. She’s continued to build a big following from that attention and turn it into a pretty big brand.
A great lesson for any pursuing dreams, is that Jessica did not expect lunches to be her main thing. She was simply documenting, and hitting share. She actually made many videos, of all different styles, prior to finding success in the cooking and food space.
It’s a great thing to remember. Keep creating, sharing and you never know when something great will come from it, as long as you get a bit better each day. Jessica is an inspiration for the modern content creator, because she simply shares what she loves doing.
This is why she is such an incredible example of how a one person business can start out small, and organic overtime. When that viral moment comes it creates exponential success and could become your full time thing. She also focuses on making sure that you actually like what you create, because if you don’t then it’s not worth it.
It was really interesting how a university degree in marketing was boring to her. Jessica also is an amazing example of transferable skills. Her learning has compounded over time to build a powerful personal brand.
It could be her journalism background that helped her get comfortable on camera. Perhaps her art expertise that allows her to create brand tones that speak to people. She really does put it all together in crafting success.
The way she creates is truly motivational as well. She uses no excuses, as a mom and partner, she doesn’t have a lot of downtime, but she manages it really well. She finds the most efficient ways to still create great content without overthinking, or over producing.
We are really aligned on the mindset she has around creating even if you have zero followers. She talked about leaving a legacy, so that even if she never had a follower, her kids could see what she created, learn her recipes and have a visit with mom. The other thing that’s super cool is she probably gives back to other creators and props up “small” creators as much as anyone.
14 Tips When Becoming A Viral Video Creator
Memorable Quotes
“A lot of people try to go viral, just for the sake of going viral. You should keep creating around the things you enjoy to do, so that when you do go viral you can continue doing those things.”
“The first time I went viral, in that year I had made over 500 videos. You have to put in the work.”
“Just be yourself. No one is like you. So that will make you stand out, by just being yourself and who you are, because no one is you and people will appreciate the real you.”
“You got to stop thinking and just do it. It doesn't have to be perfect. Just be like, hey, like, literally just do it. I think your best self comes out when it's literally just you doing it out of nowhere, you know, like no pre-planning.”
Guest Bio
Sulhee Jessica Woo is a creator from Las Vegas, who originally lived in Los Angeles. She is best known as the Bento Box Queen. On social media, she is well known as Jessica Woo, with the handle Sulhee Jessica.
She shares content related to healthy, balanced meals and other lifestyle content. Her most viral work to date has been sharing what she does to pack kid lunches. But she also shares about her other learning passions, art, and being a mom.
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