Unlocking the Secrets of YouTube Success with Mihir Narula

Just Keep Learning

20-06-2024 • 1 hr 37 mins

Welcome to a deep dive into the captivating world of YouTube success with Mihir Narula.

This Mihir Narula Podcast episode is all about unraveling the intricacies of content creation, marketing strategies, and the art of balancing multiple passions. Whether you're a budding YouTuber or a seasoned creator, Mihir’s insights offer solid guidance on navigating your creator  business. Especially with YouTube.

Mihir Narula is incredibly wise when it comes to YouTube excellence and innovative marketing.

He shares his journey from a young, ambitious content creator to a successful entrepreneur. It’s a testament to his dedication and strategic thinking. In this episode, Mihir shares his experiences, challenges, and the wisdom he's gathered along the way.

It was a truly exciting interview. Hope you enjoy! Here’s a bit of what we talked about.

Balancing Multiple Interests

One of the key themes of this episode is the concept of balancing multiple interests without spreading oneself too thin. Mihir emphasizes the importance of focusing on one primary interest at a time, following the philosophy of "working in seasons."

This approach allows for deep dives into specific areas, such as business or YouTube, ensuring that each passion receives the attention it deserves.

Slow Productivity: A Game Changer

Inspired by Cal Newport's concept of slow productivity, we talk about deep work and focus compared to hopping all over the place.
Mihir discusses the significance of maintaining that focus while being productive.

But this can also be really tough for creative minds. Mihir has a great solution for boredom.

He shares his strategy of working in seasons, dedicating quarters of the year to different aspects of his career. This method not only enhances productivity but also prevents burnout, a common issue among creators.

Transitioning Focus: From YouTube to Business

Mihir’s journey has seen a significant shift from being a full-time content creator to diving into the business world.

Initially focused on YouTube for his own channels on gaming, he realized the need to expand his expertise to other areas of social media marketing. His current venture involves helping traditional businesses navigate the online space, prioritizing video content to reach their target audiences effectively.

Advice for Aspiring YouTubers

Like we always do on the Just Keep Learning Podcast, we got into some practical tips for starting your own creator business. For those considering starting a YouTube channel, Mihir offered a ton of guidance.

He stresses the importance of understanding one’s goals and financial aspirations.

Whether aiming for a modest income or leveraging existing skills to create a niche, Mihir encourages aspiring YouTubers to focus on delivering value to their audience. Always keep that key audience member in mind. You will have other people in your audience, but make sure to create with one person in mind.

The Power of Freelancing

One of the biggest challenges we face as creators is making money. It sounds so simple, but it really does hold people back. One of the best ways to prepare yourself for this challenge is to monetize a service. Any service that can solve a problem for someone else can be turned into an offer. That offer can be the first way you make money while your channel grows steadily.

Mihir’s initial foray into freelancing played a crucial role in his own career development.

Starting as a video editor for creators, he quickly realized the potential of offering comprehensive channel management services. His proactive approach, including offering free services to potential clients, helped him secure long-term collaborations and build a solid reputation.

Once you make money and have financial freedom then you can create any type of content you’d like.

Navigating Burnout and Finding Joy in Content Creation

Burnout is a challenge many creators face, and Mihir is no exception.

He shared a heartfelt, candid story about feeling trapped in a niche and the eventual burnout from creating repetitive content. Mihir’s solution involved pivoting his focus and finding joy in helping others succeed, which reinvigorated his passion for content creation for himself.

This Mihir Narula Podcast episode on JKL can be super powerful for anyone looking to succeed on YouTube, or even  in the broader content creation, digital marketing space.

Mihir’s journey, marked by strategic shifts and a commitment to just keep learning, offers valuable lessons for all of us. By balancing multiple interests, embracing slow productivity, and prioritizing value creation, Mihir exemplifies the path to sustainable success in the digital age.

7 Secrets To Unlock When Building Your YouTube Channel

  1. Know Your Audience: Understand who your target audience is and what they are interested in. Create content that caters specifically to their needs and preferences.
  2. Consistent Content Schedule: Upload videos consistently. Whether it’s once a week or twice a month, consistency helps build a loyal audience who knows when to expect new content.
  3. Engaging Thumbnails and Titles: Your video thumbnails and titles should be eye-catching and accurately represent the content of your video. They play a crucial role in attracting viewers to click on your videos.
  4. High-Quality Content: Invest in good equipment and editing software to ensure your videos are of high quality. Clear audio, sharp visuals, and good editing make your content more enjoyable and professional.
  5. SEO Optimization: Use relevant keywords in your video titles, descriptions, and tags. This helps your videos appear in search results and reach a wider audience.
  6. Engage with Your Community: Respond to comments, ask for feedback, and build a community around your channel. Engaging with your audience creates a loyal fan base and encourages more interaction.
  7. Collaborate with Other Creators: Collaborations can introduce your channel to new audiences. Partner with creators in your niche to create mutually beneficial content that appeals to both your audiences.

Memorable Quotes

“I found success making FIFA videos. But I got sucked into that niche.  I enjoyed it for a while, but after six years of just doing FIFA gaming content I was stuck. When I hit 40,000 subscribers I really started to burnout, because I wanted to try more creative videos, but every time I would do those, I would get fewer views."

"A lot of people get this wrong. They struggle with having a basic idea of where they want to go, how they’ll execute it they don’t even have a basic outline or gameplan.”

“You want to give people as much content as you can, without it being too overwhelming.”

Guest Bio

Mihir is a YouTube Strategist for Entrepreneurs, Businesses & Brands. He shares content about marketing and social media.

His main goal is to help great brands scale with video, especially on Youtube.

Mihir is a content creator at heart having built his own successful channels.
But his business is the main focus right now. He helps Coaches, Consultants, and Agency Owners who make $20,000 per month.

If you want to build an authentic personal brand on YouTube to attract clients, but don't have the time, systems, team or clarity to do it effectively, Mihir can help.

Follow Mihir

X - @mihir_narula
YouTube - @Mihir_Narula

I'm so happy you found this podcast. I am here to serve you, the creative solopreneur & aspiring content creator to get clarity on how to create content, teaching, build a business and design the life of your dreams without burning out in the online learning, creator economy.

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