The Closers Playbook

Getting new business is hard. But what if I told you that you're closer than you think? Chances are, you already have clients- past customers who are willing to refer their friends and family to your company. And with a few smart strategies, you can turn them into repeat customers too! In this video we talk about one of the most important sources of new work you can tap, and how to give yourself the best chances of doing so!

Today we talk about a good way to think about your sales funnel and the different stages of it. The first way to do that is by having an effective sales funnel. If you aren't selling your product or services well, then you're losing money for every sale - no matter what the cost of goods! Join us as we highlight ways to improve your success with a sales funnel and understand how it can help turn a small business into a big one!

Freelance work doesn't come with the promise of guaranteed success. Sometimes companies are project-based and difficult to predict the amount of work that will be involved, making it tough to find a steady paycheck. But there is still a way to find freelance work that's right for you, whether you choose something small or have a specific skill set! In this video Pete and Tyler share lessons learned from successful freelancers about finding success on freelancer sites and how you can apply it to your business! Check out the article they talk about here: I'm a freelancer who's made more than $500,000 on Upwork. Here are 3 proposals that won me gigs online. https://www.businessinsider.com/proposal-examples-freelancer-upwork-win-gigs-online-2021-6

There are plenty of ways to lose a sale, but in this video we are going to look at 5 ways to lose a sale that are especially painful because they are so easy to avoid. Many of these things have been hinted at in previous episodes, but just by listening and avoiding these mistakes you'll make the sales process a LOT easier!

Selling is hard. It's full of nerves and anxiety, but at the same time, it can also be a great business opportunity. However, there are many people who have a difficult time asking to sell their products. If you're struggling to find your confidence when it comes to selling your products - this video is for you! We share 3 types of sales questions that can help break down the conversation into meaningful, productive topics that address key points and help you get the sale!

In sales it's often the little things that make huge differences. It's easy to be a decent salesperson, but it takes real skill and knowledge to be excellent. The goal of this post is to give you the tools you need to go from good results to great results, well beyond conventional methods. You'll not only create a better life for yourself, you'll also reach greater heights and achieve more than ever before. Today's video focuses on the little things that you know you should be doing, but probably aren't, and why they are so important.

As a small business owner, you know it's important to keep your clients happy. Many people find client communication difficult. But what if there were a free and easy way to do this? This video shares an easy way to keep clients happy - by how you communicate with them. This video provides advice on this free and easy way to keep clients happy. It has been designed as a step by step guide for boosting client communication. Subscribe for more free sales training for freelancers!

In this episode we talk about using feedback that clients give you to improve your sales process, set expectations that can be met, and provide a better service to your current clients. Not only do we talk about using feedback, we talk about the best ways to get feedback from clients, former projects, and even projects that you don't get!

In this episode we talk about building expectations with your clients and potential future clients. We talk about the conversations and methods in which you can do this to build a successful working relationship!

According to the internet, Albert Einstein said: "If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask for once I know the proper question, I could solve the problem in less than five minutes" When meeting with a new prospect, how do you know what questions to ask? If you're new to freelancing, how can you be sure you're asking the right questions? What if you're starting out in a new industry? In this episode, we talk about ways you can come up with good questions to ask as a freelancer.

On today's episode, we walk through a real life example of two competitors going after the same business. One lost the job, and credibility, while the other won the job, increased the deal size, and had the customer walking away excited to get started. How do you stack up against your competition? What can you do to set yourself up to not just win more deals but win bigger deals with happy customers?

In our 3rd and final installment of the mini-series working with current customers we talk about Business Reviews. What are they? How can they help you avoid losing a good customer? How can you use them to get more business?

In part 2 of our "working with existing customers" mini-series we talk about referrals. Referrals can be a great way to grow your freelance business. There are different types of referrals, which might be right for you and your business? How can you ask for referrals without sounding "salesy", "cheesey" or even desparate? We discuss when and how to make the ask of current customers, as well as which customer to ask and not ask. We also dive into building your own referral network and ways you can leverage relationships with other freelancers or small businesses to complement each other's businesses, helping everyone grow. If you enjoy this episode, or any others, and know someone else who might benefit from the podcast, we'd love for you to refer them to The Closers Playbook.

This is the 1st of a 3 episode "mini-series" focused on working with existing customers. In this episode we explore new vs existing customers. There's a saying in sales that "it's easier to keep a current customer than to get a new customer." Why might this be true, and is it always true?

What do you do when a customer asks you to do work you didn't initially agree on?

How do you know if the person you're talking with is the decision maker? If you're not working with a decision maker, how can you get to the decision maker?

You've talked with your prospect/customer, you've qualified them as being a good fit, presented your pricing. How do you prevent them from 'going dark' while also not being that annoying sales person?

You've talked with your prospect, done initial discovery, and now it's time to give your proposal, including your price. Does the way you present and share your proposal help or hurt your chances of winning the business?

Inspired by a @web' s tweet - "Eventually the discounted price becomes the price" - Pete and Tyler discuss discounting your services and ways you can avoid doing it.

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