Direct Booking Success Podcast

Jenn Boyles

Hi! I’m Jenn Boyles. If you are looking to achieve more direct bookings to decrease your dependency on the OTAs and increase your profits and control over your business, then this is the podcast for you!  Whether you are an Airbnb host, short-term rental property manager, owner or investor, each week I will share business and marketing strategies to help you build your own business. I will also bring you the best in the industry to share their knowledge along with property managers and owners to talk about what they are doing to achieve their own direct booking success. For more, see: directbookingsuccess.com read less
BusinessBusiness

Episodes

Keys to Riches: Unlocking a Niche in the High-End Hospitality Industry with Deana Steele
3d ago
Keys to Riches: Unlocking a Niche in the High-End Hospitality Industry with Deana Steele
Are you ready for a game-changing strategy that's turning the world of luxury vacation rentals upside down? Get ready to uncover the surprising approach that's redefining the guest experience and skyrocketing direct bookings. It's a behind-the-scenes look at how this mastermind is rewriting the rules, attracting elite guests, and creating an unforgettable stay. Get ready to dive into the unexpected and join the revolution in vacation rentals. Excited to learn more? Stay tuned for the big reveal!'It means that I don't have to be concerned about the price in the market. So what I mean by that is because we have a lot of people who just come directly to us. They don't shop around, so we don't have to concern ourselves with what other people are doing.' - Deana SteeleIn this episode, you'll be able to:Discover the secrets to marketing luxury vacation rentals in Kelowna and attracting elite guests.Uncover the art of building strong relationships with real estate agents to elevate your property portfolio.Master the pricing strategy for luxury rentals to maximize profitability and desirability.Learn the power of targeting niche demographics for exclusivity and heightened guest experience.In this week's episode of the Direct Booking Success, I'm joined by Deana Steele.Deana Steele, the founder of Keys to Kelowna, brings over 20 years of experience in luxury vacation rentals. Her journey into the hospitality industry was a serendipitous blend of real estate fascination and a love for customer service. Operating in Kelowna, BC, Canada, Deana's properties are synonymous with elite experiences. With a keen eye for rare opportunities, Deana emphasizes the value of properties exceeding the $3 million mark, offering unparalleled locations and privacy, making each stay an exclusive affair. Her unique approach to luxury vacation rentals and her expertise in hosting elite guests distinguish her as a prominent figure in the industry.Connect with Deana:https://www.keystokelowna.comhttps://instagram.com/keystokelownahttps://instagram.com/deanasteeleYou are invited to join The Real Hosts of Short-Term Rentals Mastermind for FREE. The Real Hosts broadcast live every Monday, discussing strategies and industry news with the occasional special guest and audience Q&A. More information: https://instagram.com/therealhostsThe key moments in this episode are:00:00:00 - Introducing Dina Steele00:07:48 - Defining Luxury and Elite00:10:05 - The Experience of Luxury00:14:42 - Marketing to the Elite Demographic00:15:39 - Finding Elite Guests00:18:17 - Unique Branding and Pricing Strategy00:23:29 - Influence and Networking00:27:01 - What Direct Booking Success means to Deana00:29:05 - Benefits of Joining the Real Host00:29:43 - Diverse Business ModelsFREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram:
365 Days to Direct Booking Success: Essential Website Tips with Bart Sobies
19-02-2024
365 Days to Direct Booking Success: Essential Website Tips with Bart Sobies
Do you ever feel like you're putting so much effort into your website, but not seeing the direct booking results you want? You've probably been told to work harder and figure it out, but the more you try, the more frustrated and stuck you feel. It's time to stop the cycle of ineffective actions and start making real progress. Let's break free from the pain of not getting results and find a better way to optimize your website for increased direct bookings.All of our websites, every single year, and we do this for all of our clients, we go through, and we update the titles of the website to say book direct because you want people to know that they can book direct before they've even clicked on the link. - Bart SobiesIn this episode, you will be able to:Increase direct bookings with proven strategies.Optimize your website for maximum direct bookings.Build trust and credibility with social proof.Ensure mobile responsiveness for easy direct bookings.Harness the power of email marketing and data analytics.My special guest is Bart Sobies.Bart Sobies is the founder of iBooked Online, a company specializing in website optimization for direct bookings. With over four years of industry experience, Bart has honed his expertise in creating effective and visually appealing websites tailored to the accommodation sector, including hotels, motels, and short-term rentals. His deep understanding of property managers' challenges in establishing and maintaining an impactful online presence has positioned him as a trusted authority in the field. Bart's strategic focus on enhancing website functionality and design to drive direct bookings has resulted in tangible success for numerous properties across various scales. His commitment to remaining at the forefront of technological advancements underscores his dedication to providing property managers with cutting-edge solutions for increased direct bookings and improved online visibility.Connect with Bart: https://www.instagram.com/ibooked.online/https://www.linkedin.com/in/bart-sobies/https://www.facebook.com/groups/accommodationmanagersMore information: https://www.ibooked.online/*Mention the DBS Podcast for a $200 savings on the set up of your website. Offer ends May 19th, 2024.* The key moments in this episode are:00:00:08 - Introduction to Booking Success Podcast00:01:47 - Introduction to iBooked Online00:07:56 - First Impressions and Website Review00:09:16 - Aligning Photography with Booking Seasons00:11:20 - Optimizing Website Photography00:12:45 - Creating Emotional Connection through Visuals00:14:03 - Crafting Clear and Concise Descriptions00:15:51 - Utilizing AI for Description Refinement00:17:18 - Focusing on Guest Experience in Property Management00:18:18 - Testing and Streamlining the Booking Process00:38:19 - Planning and Execution00:39:00 - Search Engine Optimization00:41:20 - Image Optimization for SEO00:42:24 - Reviewing Book Direct Strategy00:47:57 - Special Offer for ListenersFREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at:
Stand Out or Miss Out: Crafting a Memorable Vacation Rental Brand to Drive Bookings with Carla Chicharro
12-02-2024
Stand Out or Miss Out: Crafting a Memorable Vacation Rental Brand to Drive Bookings with Carla Chicharro
Does it sound familiar to struggle with standing out and driving direct bookings for your vacation rental properties? You might have been told to simply create a listing and wait for the bookings to pour in, only to find yourself lost in the sea of competition and struggling to attract guests. The frustration of not getting the results you hoped for while feeling like your property is getting lost in the crowd can be overwhelming. But what if there's a better way to make your property shine and secure those direct bookings?Direct bookings really offer the ability to set your own rules, build your brand, potentially reduce a bit of commissions, but as well establish direct relationships and trust with your guests. - Carla ChicharroIn this episode, you will be able to:Build a standout brand for your vacation rental to attract more guests and increase bookings.Stand out from your competition by creating a memorable and unique brand for your property.Attract your ideal guests by understanding your target audience and crafting a brand that resonates with them.Discover the essential elements that make up a strong and captivating brand for your vacation rental.Harness the power of social media to effectively promote and elevate your vacation rental brand.My special guest for this episode is Carla Chicharro.Carla Chicharro, the head of marketing at Lodgify, brings over a decade of expertise in organic marketing, specializing in SEO, content marketing, and social media strategies. Her journey with Lodgify began seven years ago, where she played a fundamental role in shaping the company's inbound marketing approach, emphasizing the importance of SEO. Under her leadership, the marketing team has flourished, expanding to 25 members and catering to a global audience in multiple languages. Carla's profound understanding of the vacation rental landscape and the pivotal role of brand establishment in driving direct bookings offers property owners and managers invaluable insights to amplify their marketing efforts. Her wealth of experience and innovative approach make her a compelling voice in emphasizing the significance of crafting a distinctive brand for vacation rental properties.Sign up for the Free Tech Series with Jenn Boyles and Carla Chicharro of Lodgify: https://directbookingsuccesssummit.com/direct-booking-tech-series/Resources mentioned in the episode:Real-life examples:https://theseventhrayhouse.com/ Kristen & Michael from The Seventh Ray House, have a very spiritual name and we see that in their pictures that have been taken at sunset or with lots of sun rays. Or their brand colors which are orange and yellow.https://www.instagram.com/trianglepalmssiargao Leslie and Alexie from Triangle Palms Siargao have worked with travel influencers and are getting direct bookings from their Instagram accounthttps://www.yellowblock.com/ Gordon from Yellowblock BNB literally mentions in his property description that his property is “purposely designed for large groups” and that “it comfortably sleeps 25, perfect for family reunions, Broadway Show groups, sports teams and more”. Plus, the reviews on his website yellowblock.com are from guests who traveled in big groups.https://www.chaletshygge.com/ Kerri from Chalets Hygge focuses on...
Vacation Rental Secrets: How to Capture More Bookings and Loyal Guests with Jeff Iloulian
05-02-2024
Vacation Rental Secrets: How to Capture More Bookings and Loyal Guests with Jeff Iloulian
If you're feeling frustrated because your current marketing efforts are not generating the direct bookings and repeat guests you desire, then you are not alone! You may be spending time and resources on social media and online advertising, only to see minimal results in terms of brand recognition and customer loyalty. Instead of seeing an increase in direct bookings, you may be struggling to stand out in a crowded vacation rental market, leaving you feeling overlooked and undervalued. It's time to pivot your branding strategy and focus on building a strong vacation rental brand that resonates with your target audience and sets you apart from the competition.The real winners in the space are the people that are performing in the top ten, top 20% of listings. And it's not that the listings somehow are magically better. You can look at an apples to apples comparison, it's just that they're designed better, they have better quality things inside. - Jeff IloulianIn this episode, you will be able to:Learn the secrets to boosting direct bookings and guest loyalty with our latest podcast episode.Discover the power of group purchasing to streamline expenses and maximize profits in your vacation rental business.Uncover the significance of maintaining brand consistency for a strong and memorable vacation rental identity.Unlock insider tips for saving money on essential products for your vacation rental without compromising quality.Master the art of building a compelling and recognizable brand for your vacation rental, setting you apart from the competition.My special guest this week is Jeff Iloulian. Jeff is the co-founder and CEO of Host GPO. He brings extensive experience in managing a diverse portfolio of 150 vacation rental properties, ranging from luxury homes to individual studios. With a background in law, Jeff's transition into the vacation rental industry showcases his strategic vision and adaptability. His entrepreneurial journey led to the founding of Host GPO, a pioneering buying group that revolutionizes the procurement process for hosts, providing access to top-tier brands and products. Jeff's expertise in navigating the challenges of property management and his emphasis on the significance of quality furnishings offer practical insights for hosts aiming to enhance their brand presence and elevate guest satisfaction.Connect with Jeff:Host GPO – 3 months free – no commitment – https://mydbs.live/hostgpohttps://www.linkedin.com/in/jeff-iloulian-bb0b6829/https://www.instagram.com/hostgpo/The key moments in this episode are:00:00:08 - Introduction to Vacation Rental Industry00:03:00 - Host GPO and Group Purchasing Organization00:08:01 - Impact of Quality on Vacation Rental Costs00:12:30 - Hospitality Grade Products and Wholesale Experience00:14:02 - Importance of Brand Standards in Vacation Rentals00:16:27 - Buying Brand Standard Products00:18:50 - Allocating Budget for Maximum Impact00:22:53 - Hospitality Do's and Don'ts00:26:45 - Protecting Personal Items in Rentals00:27:47 - Leveraging Property Features for Bookings00:29:13 - Unique Items and Partnerships00:30:46 - Membership Discounts and Savings00:33:42 - Building a Brand Standard for Direct Bookings00:36:03 - Host GPO Trial and ExpansionFREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb:
How to get Website Visitors to Book Direct with Chris Walker
29-01-2024
How to get Website Visitors to Book Direct with Chris Walker
Does it sound familiar to struggle with increasing your direct booking rates? You've probably been told to rely solely on online travel agencies (OTAs) for bookings, but this has only resulted in high commission fees and limited control over your property. This can be frustrating and costly, leading to decreased revenue and a lack of control over your property's success. It's time to break free from this cycle and take charge of your direct booking rates to unlock higher revenue and greater control over your property.If it has a picture of a pool, well, it should have a pool when they show up. It really should deliver what you say you're going to deliver and then give them a good experience while they're here. - Chris WalkerIn this episode, you will be able to:Master the Art of Direct Bookings: Unlock the potential for higher revenue and greater control over your property.Engage Visitors on Your Website: Keep potential guests captivated and more likely to book directly.Take Charge of Pricing: Maintain control over your rates and maximize your property's profitability.Deliver Exceptional Customer Service: Enhance guest satisfaction and foster loyalty to drive more direct bookings.Boost Direct Booking Rates: Implement strategies to attract more guests to book directly and increase your property's revenue.My special guest for this episode is Chris Walker.With over 15 years of experience in the vacation rental industry, Chris Walker brings a wealth of knowledge and expertise to the table. His journey from a culinary background to real estate and property management has equipped him with a unique understanding of guest satisfaction and direct booking strategies. As the partner and CEO of Booking Insights, Chris has been instrumental in developing innovative solutions to help property managers display the best prices on their websites and increase their direct booking rates. His insights into the psychology of guests and the impact of website conversion rates make him a valuable resource for property managers looking to elevate their direct booking success.CONNECT WITH CHRIS:LinkedIn: https://www.linkedin.com/in/chriswalkerhhi/Website: https://www.directbookingtools.com/Mention the DBS Podcast and get a 45 days extended no commitment free trialThe key moments in this episode are:00:00:08 - Introduction to Short-term Rentals and Hospitality Industry00:00:36 - Transition into Short-term Rentals00:03:27 - Introduction to Booking Insights and Direct Booking Tool00:09:03 - Understanding Website Conversion Rate00:12:22 - The Billboard Effect and Industry Evolution00:13:57 - Importance of Keeping Visitors on Your Site00:15:51 - Managing OTA Pricing and Anomalies00:17:43 - The Value of Direct Bookings00:20:10 - Importance of Customer Service00:22:01 - Special Offer and TestimonialsFREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn’s free group – the Marketing Hub Free Facebook Group:
Delivering 5-Star Airbnb Experiences for Guests with Mike Anderson
22-01-2024
Delivering 5-Star Airbnb Experiences for Guests with Mike Anderson
Can property managers deliver a five-star guest experience and drive direct bookings? Mike Anderson from Operto Technologies discusses the importance of efficient housekeeping and maintenance operations. But what happens when a major maintenance issue arises during a Christmas booking? Tune in to find out.Delivering five star guest experiences means five star reviews, which means more bookings. More bookings mean more opportunities for referrals and repeat guests. It becomes a flywheel that just produces a lot of success. - Mike AndersonIn this episode, you will be able to:Elevate guest satisfaction to enhance property performance.Streamline management operations for increased efficiency and profitability.Foster strong connections with property owners for mutual success.Leverage specialized tools to optimize property management processes.Enhance housekeeping and maintenance for seamless guest experiences.My special guest this week is Mike Anderson.Mike Anderson, the Director of Enablement at Operto Guest Technologies, brings over five years of experience working closely with property managers. With a deep understanding of the challenges and successes in the industry, Mike is a pro at helping property managers deliver exceptional guest experiences. His insights on systematizing processes, fostering teamwork, and maintaining healthy owner relations are invaluable for those looking to scale their accommodation businesses. As a trusted expert in hospitality automation platforms, Mike's advice is sure to provide property managers with the knowledge and strategies needed to enhance the guest experience and drive direct bookings.CONNECT WITH MIKE:https://operto.com/teams/Get 25% off for the first 3 months with Operto: https://info.operto.com/dbssThe key moments in this episode are:00:00:36 - Role of Director of Enablement00:02:34 - Importance of Great Guest Experiences00:07:08 - Maintaining Healthy Owner Relations00:10:27 - Choosing the Right Tools for Property Management00:15:01 - Importance of Digital Checklists00:17:14 - Importance of Maintenance Tracking00:20:09 - Importance of Efficient Communication00:22:22 - Streamlining Operations and Owner Relations00:24:44 - What Direct Booking Success means to MikeCONNECT WITH JENN:Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn’s free group – the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals
From Long-Term Rentals to Short-Term Success: Investor Stacey St. John's Pivot to Vacation Rentals
15-01-2024
From Long-Term Rentals to Short-Term Success: Investor Stacey St. John's Pivot to Vacation Rentals
Do you want to make informed real estate investments for short-term rentals? Learn from successful women in the industry as they share their strategies for achieving profitable real estate investing in the short-term rental market. Hear from guest Stacey St. John as she provides insights and solutions to help you achieve success in your real estate investments for short-term rentals.I think one thing to keep in mind is there are so many opportunities in this industry. Whether you own a property, whether you are looking to co-host, whether you're looking to do an arbitrage or a Master lease, you can acquire a short term rental portfolio in several different ways. - Stacey St. JohnIn this episode, you will be able to:Gain valuable short-term rental industry insights from successful women.Learn how to create lasting memories for your short-term rental guests.Discover effective coaching and support for aspiring rental entrepreneurs.Overcome limiting beliefs to achieve success in the real estate investing world.Master the art of real estate investing for profitable short-term rentals.My special guest this week is Stacey St. John. Stacey is the founder of the Short Term Rental Virtual Summit for Women and has made a significant impact in the real estate industry. Her journey began with long-term rentals, and she transitioned into the short-term rental space during the challenges posed by the pandemic. With a portfolio of ten short-term rentals across different markets, including Myrtle Beach, South Carolina, and Ohio, she has showcased her prowess in property management and co-hosting. Stacey's commitment to sharing her experiences and coaching others highlights her dedication to empowering individuals in the industry. Her advice and insights are valuable for those considering entering the short-term rental space, making her an influential figure in the real estate and hospitality sectors.Sign up for the STR Virtual Summit for Women: https://mydbs.live/STR2024*Purchase your ticket before January 19th, 2024 and get $100 off your ticket!*Follow Stacey on Instagram: https://www.instagram.com/stacey_st.john/Schedule your FREE Strategy Session: https://staceystjohn.com/success/The key moments in this episode are:00:00:08 - Introduction to Short Term Rental Journey00:04:40 - Advantages of Short Term Rentals00:08:38 - Empowering Women in Short Term Rentals00:12:02 - Real Estate Investing in Short Term Rentals00:16:33 - Building a Brand and Direct Bookings00:17:32 - The Vision Behind the Short Term Rental Virtual Summit for Women00:20:18 - The Start of a Women's Facebook Group00:24:42 - The Three-Day Learning Extravaganza00:27:26 - Direct Booking Success and Guest Verification00:32:23 - Generous Offer for Business Planning SessionShow notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn’s free group – the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals
An Expert Guide to Direct Booking Success
08-01-2024
An Expert Guide to Direct Booking Success
In the pursuit of direct booking success, the unexpected twist lies in the diverse and heartfelt narratives shared by industry experts. As each guest delves into their personal experiences, listeners are captivated by the emotional resonance of their journeys. From the quest for autonomy to the forging of authentic connections, the multifaceted nature of success unfolds in a tapestry of perspectives. But what will these inspiring stories ignite within you?In this episode, you will be able to:Master the art of direct booking success to increase your revenue and independence.Take control of your brand to stand out and attract more guests.Enhance guest experience and build sustainable practices for long-term success.Create a community around your rental and add value for a loyal guest base.My special guest are Kelly Odor, Yvonne Halling, Thibault Masson, Daniela Derin, Sarah Orchard, Rebecca Lombardo, Travis Wilburn, Lisa Roads, Bob Garner, Zach Busekrus, Adams Taranda, Sara Sokol, Heather Bayer, Louise Brace, Jane Mack, Tracey Northcott, Christianne Crump, Mark Winship and Annie Sloan.The key moments in this episode are:00:00:08 - Introduction to Direct Booking Success00:02:05 - Control and Brand Building00:07:38 - Guest Experience and Relationship Building00:10:01 - Security and Sustainability00:12:56 - Celebrating Direct Booking Milestones Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals
Turn Your Website into a Direct Booking Magnet: Expert Tips from Sarah Orchard
25-12-2023
Turn Your Website into a Direct Booking Magnet: Expert Tips from Sarah Orchard
If you're feeling frustrated and overwhelmed by the lack of direct bookings for your short-term rental, despite your efforts to increase them through website optimization, then you are not alone! Many owners and managers may be tirelessly optimizing their websites, using eye-catching photos, engaging descriptions, and even implementing SEO strategies, only to find that they are still heavily reliant on booking agents. Instead of seeing a surge in direct bookings, they may be experiencing a constant stream of inquiries from third-party platforms, leading to increased fees and reduced control over their own business.My guest this week is Sarah Orchard.In this episode, you will be able to:Find out why optimizing your website is key to ramping up direct bookings.Get insights on personalizing website content to entice your target guests.Grasp how a well-curated About page can foster trust and enhance relationships with your prospects.Get your hands on tried-and-true tactics for augmenting reservations on your website.Learn about the economic benefits of directing your focus on direct bookings.Meet Sarah Orchard, the dynamic force behind The Hudnalls Hideout, a luxury treehouse located in the UK's beautiful Wye Valley and a much-sought-after vacation spot. Armed with a deep understanding of the short-term rental market, Sarah has led her venture to dizzying heights of popularity. She has also conceptualized and created Get Fully Booked offering  invaluable marketing training to hosts, bringing them closer to their direct booking goals.Connect with Sarah:https://hudnallshideout.co.ukhttps://get-fully-booked.com/ Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals
Tech Tools for Property Managers: Enhancing Operational Efficiency in Short-Term Rentals with Christianne Crump
18-12-2023
Tech Tools for Property Managers: Enhancing Operational Efficiency in Short-Term Rentals with Christianne Crump
Do you want to enhance your property management efficiency and streamline your operations? Learn how to achieve improved operational effectiveness in property management with the solution I will be sharing. Elevate your property management efficiency and optimize your operations with the tools and strategies I will discuss with my guest Christianne Crump. Join us as we reveal the key tech tools and techniques for property managers in the short-term rental industry to maximize their operational efficiency.In this episode, you will be able to:Mastering Direct Booking: Unlock the secrets to increasing your vacation rental's direct bookings and boosting your revenue.Tech Tools Unveiled: Discover the essential tech tools that can streamline your property management tasks and supercharge your efficiency.Human Touch Messaging: Learn how to seamlessly incorporate the human touch into your guest messaging, creating meaningful and authentic interactions for a memorable guest experience.Tech Solutions Unraveled: Navigate the world of property management tech solutions and find the perfect fit for your unique operational needs.Demo Mastery: Uncover expert tips for acing your demos with tech companies, ensuring you make the most informed decisions for your property management business.My special guest this week is Christianne Crump.Christianne Crump, the founder and CEO of STR Hub, holds degrees in nursing and zoology, bringing a diverse range of expertise to the short-term rental industry. Her foray into property management was motivated by the pursuit of sustainable retirement income, leading her to effectively manage her own short-term rental properties. Drawing from this hands-on experience, she spearheaded the creation of STR Hub, a comprehensive platform that consolidates crucial information on industry solutions and resources. This initiative serves as a valuable tool for property managers seeking to efficiently identify the most suitable resources for their businesses. With a sharp focus on emerging tech trends, Christianne offers invaluable insights for property managers aiming to enhance operational efficiency and stay abreast of industry innovations.Connect with Christianne:FB - @the.strhubInstagram - @TheSTRHubYoutube - @TheSTRHUBLinkedin: https://www.linkedin.com/in/christianne-crump/Facebook: https://www.facebook.com/christianne.crumpInstagram: @christiannecrumpSign up for your free copy to our Property Management Selection Workbook: https://strhub.com/long_form_review/airbnb-property-management-software-guide/The key moments in this episode are:00:00:08 - Introduction to the Short Term Rental Industry00:02:54 - Transition to Self-Management of Short Term Rentals00:08:12 - Creation of STR Hub00:12:46 - Emerging Trends in Tech for Property Managers00:16:01 - Essential Tech for Property Managers in Direct Booking Space00:18:57 - AI in Property Management00:21:51 - Adopting Tech for Business Enhancement00:24:21 - Choosing the Right Property Management Software00:28:35 - Property Management Selection Workbook00:31:09 - What Direct Booking Success means to ChristianneSign up to the Free Direct Booking Success Summit 2024: https://directbookingsuccesssummit.com/Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free...
Breaking Barriers and Building Connections: Annie Holcombe on the Value of Mentorship in Vacation Rentals
11-12-2023
Breaking Barriers and Building Connections: Annie Holcombe on the Value of Mentorship in Vacation Rentals
In a twist of fate, Annie Holcombe's journey in the vacation rental industry began unexpectedly, as she found herself working at a hotel front desk while recovering from knee surgery. Little did she know that this serendipitous turn would ignite a lifelong passion for hospitality. But what challenges did Annie face along the way? And how did she overcome them to become a respected figure in the vacation rental community? Stay tuned as we dive into Annie's inspiring story of perseverance, mentorship, and the unexpected path that led her to success.“I think there has been a notion for a long time that you had to be enemies with the person that was running a competitive business, but they're really not. I mean, they're your partner in the industry, in the market. You're both trying to get the same thing to happen for people to come to your destination.” - Annie HolcombeIn this episode, you will be able to:Discover the power of mentorship for accelerated growth in the vacation rental industry.Learn how collaborating with competitors can lead to mutual success and increased market share.Harness the networking potential of LinkedIn to connect with other vacation rental professionals and expand your industry reach.Unlock the personal and professional benefits of mentorship, including enhanced skills, confidence, and career advancement.Cultivate a culture of kindness and grace in your business relationships, leading to stronger connections and shared success.My special guest is Annie HolcombeAnnie Holcombe is a highly experienced professional in the vacation rental industry, with a remarkable career spanning over 30 years in hospitality. She began her journey working at a branded franchise hotel in Florida before transitioning into sales and eventually finding her niche in vacation rentals. Annie's expertise in the industry expanded as she worked with a company that managed thousands of units and played a key role in establishing them as the largest management company in their region. Her impressive track record caught the attention of Expedia, where she served as a market manager for the Gulf Coast region, handling vacation rentals and alternative lodging. Annie's dedication to education and mentorship led her to co-host the "Real Women of Vacation Rentals" podcast, where she shares valuable insights and experiences to support and uplift professionals in the vacation rental industry. With her extensive knowledge and passion for mentorship, Annie is a trusted resource for those seeking growth and success in the field.Connect with Annie:https://www.alexandanniepodcast.com/https://www.linkedin.com/in/annie-holcombe-vrgal/The key moments in this episode are:00:00:08 - Introduction00:01:27 - Annie's Background in Hospitality00:05:49 - Passion for Mentorship00:09:27 - Women in the Vacation Rental Industry00:10:07 - Conclusion00:14:02 - Learning from Others in Your Market00:15:32 - Putting Yourself Out There00:16:46 - The Power of Mentorship00:19:19 - Finding Purpose and Positivity00:28:10 - The Myth of Passive Income00:29:01 - Mentors and Mentees00:30:00 - Building a Network of Experts00:30:46 - The Power of Helping Others00:33:05 - What Direct Booking Success means to AnnieShow notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram:...
From Host to Hospitality Brand: Mark Winship's Guide to Personalizing the Guest Experience
04-12-2023
From Host to Hospitality Brand: Mark Winship's Guide to Personalizing the Guest Experience
In a world of cookie-cutter accommodations, one man dared to defy the norm and revolutionize the short-term rental industry. Meet Mark Winship, whose journey took an unexpected turn on the road to success. As he expanded his portfolio to include luxury holiday let properties, Mark faced a daunting challenge - how to maintain a personalized guest experience at scale. Little did he know, the solution he would discover would not only elevate his business but also leave a lasting impact on the industry. Stay tuned as we unravel the twist in Mark's story and uncover the secret to his remarkable achievement...Our goal is to create authentic and memorable experiences for our guests, so they associate our brand with a truly fantastic holiday. - Mark WinshipIn this episode, you will be able to:Maximize direct booking revenue with proven strategies.Create unforgettable guest experiences through personalized touches.Foster trust and loyalty with guests in the hospitality industry.Elevate guest experiences by tapping into local suppliers.Streamline operations for sustainable business growth.Mark Winship is the founder of Gateway Accommodation and Stay New Forest. With a passion for providing personalized guest experiences, Mark and his wife Caroline have successfully grown their portfolio of short-term rentals to 59 units, soon to be 61. Despite the geographical and target market splits, Mark is committed to maintaining a high level of personalization for every guest. From offering a guest portal with all the information they need at their fingertips to sending a personalized welcome video, Mark ensures that guests feel valued and taken care of. With his focus on systemizing the personalization process and incentivizing his team to prioritize guest satisfaction, Mark has built a strong reputation for delivering a premium guest experience. Join us as Mark shares his strategies for building trust and personalizing the guest experience at scale in the short-term rental industry.Connect with Mark:On Instagram: @coaching.winners, @gateway accommodation, @staynewforesthttps://staynewforest.info/https://shows.acast.com/secret-serviced-podcastThe key moments in this episode are:00:00:08 - Introduction 00:00:36 - Background and Brands 00:03:40 - Personalization at Scale 00:09:03 - Supporting the Guest Experience 00:11:10 - Building Connection with Guests 00:15:50 - Creating Authentic Experiences 00:18:00 - The Shift towards Experiences 00:20:41 - Driving Direct Bookings 00:24:49 - Building Trust and Convert Bookings 00:25:52 - Trust in OTAs 00:31:23 - Personalizing the Guest Experience 00:32:39 - Systemizing Personalization 00:33:53 - Direct Booking Success00:35:01 - Connecting with Mark 00:37:24 - Real-Life Perspective on Short-Term Rental HostingShow notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group:...
From Ordinary to Extraordinary: Elevate Your Airbnb Guest Experience Through Upselling with Annie Sloan
27-11-2023
From Ordinary to Extraordinary: Elevate Your Airbnb Guest Experience Through Upselling with Annie Sloan
Discover the extraordinary journey of Annie Sloan, a CEO who transformed her own experience as a short-term rental host into an innovative software solution. As a young entrepreneur in California, Annie delved into the world of vacation rentals before platforms like Airbnb even existed. Her story takes an unexpected turn when she uncovers a recurring challenge faced by hosts and the untapped potential for additional revenue. Brace yourself for an eye-opening tale that will leave you eager to learn how Annie's game-changing platform revolutionizes the way hosts connect with vendors, offering guests unforgettable experiences. Get ready to unlock a world of possibilities with Annie Sloan's inspiring story.Offering upsells in your short-term rental is not tacky, it's the way hotels do it. Upselling allows you to provide a higher level of hospitality and offer experiences that are outside of a guest's budget. - Annie SloanAnnie Sloan is the CEO and co-founder of the Host Co, a software company specializing in helping short-term rental hosts optimize their listings and increase revenue. With a background in the hospitality industry, Annie has firsthand experience as a successful short-term rental host herself. Her journey began with renting out her apartment in San Francisco using Craigslist, and she later expanded her portfolio to include Airbnb rentals in the city. Annie's expertise in property management and her deep understanding of guest needs led her to identify a common challenge faced by hosts - upselling amenities and services. In response, she developed innovative software that allows hosts to easily offer upsells and add a new revenue stream to their listings. Through her work at the Host Co, Annie is dedicated to helping hosts maximize their guest experience and achieve direct booking success.Connect with Annie:https://www.instagram.com/thehostcompany/https://www.thehost.co/In this episode, you will be able to:Increase your direct bookings by implementing successful strategies.Maximize your revenue through effective upselling of amenities and services.Enhance the value of your vacation rental by adding personalized items and unique experiences.Learn direct booking strategies that will help you attract more guests and boost your revenue.Discover the secrets to a successful direct booking strategy that will set you apart from the competition.The key moments in this episode are:00:00:08 - Introduction00:01:50 - Annie's Background00:03:17 - The Host Co and its Origins00:06:06 - Hospitality vs Upsells00:08:16 - The Host Co's Online Shop00:13:48 - The Power of Upsells00:14:17 - Unique Upsell Ideas00:15:48 - On-Site Sales and Additional Services00:17:54 - Expansion to Europe and Partnerships00:27:53 - Creating Sticky Marketing Messaging00:28:35 - The Perceived Value of Discounts00:29:27 - Adding Incremental Value on a Tight Budget00:30:15 - The Significance of the First Direct Booking00:31:27 - What Direct Booking Success means to AnnieShow notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign...
Unleash Your Airbnb Host Potential with Adams Taranda
20-11-2023
Unleash Your Airbnb Host Potential with Adams Taranda
Do you want to boost your earnings and expand your business as a host? Are you searching for a way to achieve substantial growth and generate more revenue? Look no further! Today, our guest, Adams Taranda, is here to reveal the ultimate solution that will help you attain these desired outcomes. Get ready to discover how to maximize your direct bookings and gain more control over your business's success.I quickly realized that there's something more I can do, something more I can build. With direct bookings, I gained control over my business, my cash flow, and ultimately, more bookings. - Adams TarandaIn this episode, you will be able to:Boost your revenue by increasing direct bookings with these simple strategies.Uncover the power of visuals and learn how to build a strong brand for your vacation rental.Make the shift from relying on online travel agencies to taking control of your bookings and increasing your profits.Discover the importance of high-quality photography and how it can attract more guests to your property.Streamline your booking process with an easy-to-use platform that will save you time and effort.My special guest this week is Adams Taranda.Adams Taranda, the CEO and co-founder of Booklee, brings a fresh perspective to the world of direct bookings. With a background in the financial sector and a deep curiosity about the hospitality industry, Adams was drawn to the potential of Airbnb and created his own rental experience. As he delved into the world of hosting, he discovered the limitations of relying solely on OTAs for bookings. Determined to have more control over his business, Adams turned to social media marketing and brand building to attract guests directly. Through trial and error, he uncovered the secrets of direct booking success and realized the power of connecting with guests on a personal level. This journey led him to co-found Booklee, a user-friendly tool that empowers hosts to maximize their revenue and grow their business. With Adams' unique blend of financial expertise and passion for hospitality, he offers invaluable insights to hosts looking to take control of their bookings and achieve direct booking success.https://www.instagram.com/booklee_link/https://www.facebook.com/bookleelink/https://www.linkedin.com/company/bookleebiolink/Use the code "DBS" for 15% off The key moments in this episode are:00:00:08 - Introduction00:01:00 - Adams' Background00:03:03 - Discovering Direct Bookings00:06:30 - Thinking of Airbnb as a Marketing Channel00:09:36 - Booklee's Direct Booking Feature00:15:54 - The Importance of Photography and Copy00:16:42 - Booklee's Approach to Building an Online Presence00:17:43 - Challenges with Personalizing PMS Websites00:19:01 - Booklee as a First Step into Direct Bookings00:21:20 - What Direct Booking Success Means to AdamsShow notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine:
From Selling to Sharing: How to Create a Captivating Vacation Experience for Guests
13-11-2023
From Selling to Sharing: How to Create a Captivating Vacation Experience for Guests
If you're feeling frustrated and overwhelmed by the lack of bookings and unhappy guests, despite your efforts to boost your short-term rental property, then you are not alone! You may be spending countless hours and resources on online marketing and promotions, only to see minimal results. Instead of a steady stream of bookings and delighted guests, you're left with vacant listings and negative reviews.Remember, folks don't book a vacation rental, they book a vacation. Let's make that experience irresistible. - Jenn BoylesIn this episode, you will be able to:Boost your vacation rental bookings with these proven strategies.Create an unforgettable guest experience by highlighting the best of your local area.Discover how to captivate guests with compelling content about nearby attractions.Learn how to use storytelling techniques to connect with your guests on a deeper level.Forge mutually beneficial partnerships with local businesses to enhance the guest experience.Unlock the secrets to boosting bookings and creating happier guests.Elevate your vacation rental game by shifting your content to focus on the local area experience.The key moments in this episode are:00:00:08 - Introduction00:01:13 - Importance of Delivering an Experience00:02:44 - Practical Tips for Sharing Local Area00:03:44 - Collaborating with Local Businesses00:04:27 - ConclusionShow notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclasswaitlist
Ditching the Myth: Direct Bookings Are for Everyone, Including First-Time Guests!
06-11-2023
Ditching the Myth: Direct Bookings Are for Everyone, Including First-Time Guests!
Are direct bookings only for returning guests? In this episode of the Direct Booking Success podcast, I debunk the myth and reveal the secrets to attracting new guests to your short-term rental property. But what happens when your pool of potential guests starts to shrink?In this episode I dive into the world of direct booking strategies for your short-term rental properties. With my own experience transitioning from relying on online travel agents to focusing on direct bookings, I know the value of targeting both returning and new guests. I debunk the misconception that direct bookings are only for returning guests and emphasize the importance of continually growing your pool of potential guests. I share tips on attracting new guests through lead magnets or freebies, using a call to action to encourage bookings, and building trust with potential guests. By implementing these strategies, you can increase your direct booking success and reduce dependence on online travel agents. So grab your favorite drink, sit back, and get ready to discover the keys to maximizing your direct bookings.Having new guests is how you can grow that pool of guests who will book with you. And yes, the online travel agents will bring you some first time guests, but it's up to you to make sure that they are the right fit for your property and business so they will come back again. - Jenn BoylesIn this episode, you will be able to:Boost your bookings by implementing direct booking strategies that target and attract your ideal guests.Attract new guests effortlessly by using lead magnets that provide valuable and enticing content.Learn how to create compelling calls to action in your marketing efforts to encourage potential guests to book directly with you.Build trust with potential guests by showcasing the unique features and benefits of your short-term rental property.Discover effective methods to grow your email list and leverage it to increase direct bookings from your loyal audience.The key moments in this episode are:00:00:08 - Introduction00:01:05 - Starting with Direct Bookings00:03:31 - Going Beyond Returning Guests00:09:44 - Building TrustShow notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclasswaitlist10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Check out ActiveCampaign: https://activecampaign.referralrock.com/l/16Z98PX6051/
Breaking Barriers: Lorraine Woodward's Guide to Simple Changes for Accessible Vacations
30-10-2023
Breaking Barriers: Lorraine Woodward's Guide to Simple Changes for Accessible Vacations
In a world filled with vacation rental listings, there was one woman who dared to redefine accessibility. What started as a personal journey for Lorraine Woodward became a mission to create lasting change. She discovered the unexpected twist in the vacation rental industry, where accessibility went far beyond the confines of wheelchair ramps. With her platform, she is inspiring hosts and owners to make simple changes that can transform the lives of countless individuals. But what kind of impact can these changes truly have? Stay tuned as we unravel the incredible story of Lorraine Woodward and the power of accessibility in vacation rentals.Our goal is to provide a one-stop shop for finding accessible vacation rental properties, so that everyone, regardless of their disability, can have the opportunity to create lasting memories with their loved ones. - Lorraine WoodwardIn this episode, you will be able to:Enhance the experience for all guests by improving accessibility in your vacation rental accommodations.Increase bookings and attract a wider range of guests by providing descriptive filters for accessible accommodations.Create a more welcoming environment for guests with cognitive disabilities by implementing simple changes in your vacation rentals.Boost your rental's appeal and make a positive impact by prioritizing inclusivity in your vacation rental accommodations.Stand out from the competition and cater to a growing market by offering vacation rentals that are accessible for everyone.My special guest this week is Lorraine Woodward. Lorraine is the Creative Energy Officer and founder of Becoming rentABLE. With a lifelong passion for advocacy and a personal experience with muscular dystrophy, Lorraine has dedicated her career to improving accessibility in the hospitality industry. Her expertise shines through as she works tirelessly to educate and empower vacation rental owners and hosts on making simple changes for improved accessibility. Lorraine's unique perspective and commitment to inclusivity have made her a trailblazer in the field, and her platform, Becoming rentABLE, serves as a valuable resource for those looking to create positive and memorable experiences for guests with disabilities. Get ready to be inspired by Lorraine's story and gain valuable insights on how to make your vacation rental more accessible on this episode of the Direct Booking Success podcast.Connect with Lorraine at: https://www.becomingrentable.comTake the quiz: https://3pn8okhlw7d.typeform.com/to/QaUExF3R?typeform-source=www.becomingrentable.comThe key moments in this episode are:00:00:08 - Introduction00:01:23 - Lorraine's Background00:03:19 - Becoming Rentable Platform00:06:09 - How Becoming Rentable Started00:11:59 - Expanding Accessibility00:16:26 - Airbnb's Filter Changes00:17:33 - Expanding Accessibility with Other Booking Platforms00:18:40 - Understanding the ADA and its Application00:20:59 - Taking a Quiz for Accessibility Certification00:25:26 - Expanding Accessibility to Cognitive Disabilities00:33:33 - Accessibility in Hotels vs. Short-Term Rentals00:35:03 - Making a Difference with Accessible Rentals00:37:17 - The Importance of Recognizing Accessible Rentals00:38:22 - Going Global with Accessible Rentals00:39:57 - Creating Social Change through Direct BookingShow notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram:
Win Over Guests and Boost Bookings: The Art of Building Trust in Vacation Rentals
23-10-2023
Win Over Guests and Boost Bookings: The Art of Building Trust in Vacation Rentals
Have you ever had a guest reach out to book directly with you, completely out of the blue? That's exactly what happened to Jenn Boyles, the host of the Direct Booking Success Podcast. Little did she know, this unexpected encounter would change the course of her vacation rental business forever. In a saturated market, Jenn discovered the key to increasing direct bookings and building trust with guests. But how did she do it? Stay tuned to find out the surprising twist that led Jenn to achieve an incredible 80% direct bookings, and learn the actionable steps you can take to do the same.Prove you can be trusted. Be upfront about what you offer and answer any questions before they are even asked. - Jenn BoylesIn this episode, you will be able to:Unlock the secrets to direct booking success with insider tips from industry experts.Increase your direct bookings and boost your revenue with proven strategies.Build trust with your guests and create a memorable vacation experience.Learn how proactive communication can enhance guest trust and satisfaction.Discover the power of authenticity and transparency in attracting and retaining guests.The key moments in this episode are:00:00:08 - Introduction00:01:02 - The Importance of Trust00:03:26 - Don't Panic00:07:13 - Show Your Face00:08:41 - Prove That You Can Be Trusted Show notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: https://directbookingsuccess.com/masterclasswaitlist
Mastering Airbnb and Embracing Contingency Plans with Zach Busekrus
16-10-2023
Mastering Airbnb and Embracing Contingency Plans with Zach Busekrus
If you're feeling frustrated and overwhelmed by relying solely on Airbnb for bookings, constantly competing for visibility and struggling to maintain consistent occupancy rates, then you are not alone! Despite your efforts to optimize listings and offer competitive prices, you may still be facing the risk of cancellations and unpredictable demand. Instead of the desired result of a steady stream of bookings, you might be experiencing periods of low occupancy and financial uncertainty.In this episode, you will be able to:Learn how to embrace the rise of the digital nomad lifestyle to attract more guests and boost your short-term rental revenue.Discover the secrets to finding incredible deals on short-term rentals by tapping into the power of flexibility and open calendars.Understand the crucial role of reviews in building trust between hosts and guests, and learn how to leverage them to attract more bookings.Explore the personalized offerings of the Spontaneous newsletter service and find out how it can help you stand out in the competitive short-term rental industry.Gain insights into the role of Airbnb in the short-term rental industry and learn why diversification and contingency plans are essential for your business's success.My special guest this week is Zach Busekrus. Zach is the founder of Spontaneous, a newsletter that focuses on finding discounted stays on Airbnb. With a background in growth marketing and a decade of experience in the higher education industry, Zach brings a wealth of expertise to the short-term rental industry. During the pandemic, Zach and his wife decided to embrace the digital nomad lifestyle, breaking their lease and embarking on a year and a half of travel. Throughout their journey, they exclusively stayed in Airbnb rentals, discovering the value of flexibility and last-minute deals. Their positive experiences as guests, backed by numerous glowing reviews, led Zach to start Spontaneous, offering subscribers curated deals on Airbnb stays. With his unique perspective as both a traveler and a marketer, Zach provides valuable insights into the world of Airbnb and the opportunities it presents for hosts and guests alike.If we could be flexible with where we went and how long we stayed, we could score incredible deals on Airbnb. - Zach BusekrusZach’s Website: https://www.sponstayneous.com/The key moments in this episode are:00:00:08 - Introduction00:03:04 - Zach's Background in Growth Marketing00:04:35 - Transition to Digital Nomad Life00:07:14 - The Boom of Remote Work and Short-Term Rentals00:09:45 - Importance of Airbnb Reviews00:14:57 - The Power of Podcasting in Building a Network00:15:48 - Addressing the Spontaneous App and Airbnb00:18:12 - Airbnb's Impact on the Perception of Vacation Rentals00:19:44 - Recognizing the Influence of Airbnb's Brand00:30:04 - Direct Bookings vs. OTAs00:31:35 - Importance of Direct Bookings00:35:49 - Seeking Help and Solutions00:37:07 - Tech Stack for Direct Bookings00:44:10 - Canada's Short Term Rentals00:44:35 - Direct Booking SuccessShow notes are available at: https://directbookingsuccess.com/podcast/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentalsSign up for the free masterclass – The 4-step framework for a profitable direct booking sales engine: