Vacation Rental Secrets: How to Capture More Bookings and Loyal Guests with Jeff Iloulian

If you're feeling frustrated because your current marketing efforts are not generating the direct bookings and repeat guests you desire, then you are not alone! You may be spending time and resources on social media and online advertising, only to see minimal results in terms of brand recognition and customer loyalty. Instead of seeing an increase in direct bookings, you may be struggling to stand out in a crowded vacation rental market, leaving you feeling overlooked and undervalued. It's time to pivot your branding strategy and focus on building a strong vacation rental brand that resonates with your target audience and sets you apart from the competition.

The real winners in the space are the people that are performing in the top ten, top 20% of listings. And it's not that the listings somehow are magically better. You can look at an apples to apples comparison, it's just that they're designed better, they have better quality things inside. - Jeff Iloulian

In this episode, you will be able to:

• Learn the secrets to boosting direct bookings and guest loyalty with our latest podcast episode.
• Discover the power of group purchasing to streamline expenses and maximize profits in your vacation rental business.
• Uncover the significance of maintaining brand consistency for a strong and memorable vacation rental identity.
• Unlock insider tips for saving money on essential products for your vacation rental without compromising quality.
• Master the art of building a compelling and recognizable brand for your vacation rental, setting you apart from the competition.

My special guest this week is Jeff Iloulian. Jeff is the co-founder and CEO of Host GPO. He brings extensive experience in managing a diverse portfolio of 150 vacation rental properties, ranging from luxury homes to individual studios. With a background in law, Jeff's transition into the vacation rental industry showcases his strategic vision and adaptability. His entrepreneurial journey led to the founding of Host GPO, a pioneering buying group that revolutionizes the procurement process for hosts, providing access to top-tier brands and products. Jeff's expertise in navigating the challenges of property management and his emphasis on the significance of quality furnishings offer practical insights for hosts aiming to enhance their brand presence and elevate guest satisfaction.

Connect with Jeff:

Host GPO – 3 months free – no commitment – https://mydbs.live/hostgpo

https://www.linkedin.com/in/jeff-iloulian-bb0b6829/

https://www.instagram.com/hostgpo/

The key moments in this episode are:

00:00:08 - Introduction to Vacation Rental Industry

00:03:00 - Host GPO and Group Purchasing Organization

00:08:01 - Impact of Quality on Vacation Rental Costs

00:12:30 - Hospitality Grade Products and Wholesale Experience

00:14:02 - Importance of Brand Standards in Vacation Rentals

00:16:27 - Buying Brand Standard Products

00:18:50 - Allocating Budget for Maximum Impact

00:22:53 - Hospitality Do's and Don'ts

00:26:45 - Protecting Personal Items in Rentals

00:27:47 - Leveraging Property Features for Bookings

00:29:13 - Unique Items and Partnerships

00:30:46 - Membership Discounts and Savings

00:33:42 - Building a Brand Standard for Direct Bookings

00:36:03 - Host GPO Trial and Expansion

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: