Stand Out or Miss Out: Crafting a Memorable Vacation Rental Brand to Drive Bookings with Carla Chicharro

Does it sound familiar to struggle with standing out and driving direct bookings for your vacation rental properties? You might have been told to simply create a listing and wait for the bookings to pour in, only to find yourself lost in the sea of competition and struggling to attract guests. The frustration of not getting the results you hoped for while feeling like your property is getting lost in the crowd can be overwhelming. But what if there's a better way to make your property shine and secure those direct bookings?

Direct bookings really offer the ability to set your own rules, build your brand, potentially reduce a bit of commissions, but as well establish direct relationships and trust with your guests. - Carla Chicharro

In this episode, you will be able to:

• Build a standout brand for your vacation rental to attract more guests and increase bookings.
• Stand out from your competition by creating a memorable and unique brand for your property.
• Attract your ideal guests by understanding your target audience and crafting a brand that resonates with them.
• Discover the essential elements that make up a strong and captivating brand for your vacation rental.
• Harness the power of social media to effectively promote and elevate your vacation rental brand.

My special guest for this episode is Carla Chicharro.

Carla Chicharro, the head of marketing at Lodgify, brings over a decade of expertise in organic marketing, specializing in SEO, content marketing, and social media strategies. Her journey with Lodgify began seven years ago, where she played a fundamental role in shaping the company's inbound marketing approach, emphasizing the importance of SEO. Under her leadership, the marketing team has flourished, expanding to 25 members and catering to a global audience in multiple languages. Carla's profound understanding of the vacation rental landscape and the pivotal role of brand establishment in driving direct bookings offers property owners and managers invaluable insights to amplify their marketing efforts. Her wealth of experience and innovative approach make her a compelling voice in emphasizing the significance of crafting a distinctive brand for vacation rental properties.

Sign up for the Free Tech Series with Jenn Boyles and Carla Chicharro of Lodgify: https://directbookingsuccesssummit.com/direct-booking-tech-series/

Resources mentioned in the episode:

Real-life examples:

• https://theseventhrayhouse.com/ Kristen & Michael from The Seventh Ray House, have a very spiritual name and we see that in their pictures that have been taken at sunset or with lots of sun rays. Or their brand colors which are orange and yellow.
• https://www.instagram.com/trianglepalmssiargao Leslie and Alexie from Triangle Palms Siargao have worked with travel influencers and are getting direct bookings from their Instagram account
• https://www.yellowblock.com/ Gordon from Yellowblock BNB literally mentions in his property description that his property is “purposely designed for large groups” and that “it comfortably sleeps 25, perfect for family reunions, Broadway Show groups, sports teams and more”. Plus, the reviews on his website yellowblock.com are from guests who traveled in big groups.
• https://www.chaletshygge.com/ Kerri from Chalets Hygge focuses on...