Friends of Feadies

Dalia Kohen is the visionary behind WildFolk. Dalia shares the journey of bringing her non-alcoholic cocktails from concept to reality, navigating challenges and celebrating successes along the way. Discover how Dalia's background in the restaurant industry influenced her approach to crafting botanical beverages, finding inspiration in collaborative spirit and innovative design. Look ahead to future product launches and the vision behind WildFolk's spirit-free drinks, designed to foster inclusivity and connection in social settings. Tune in to this episode to uncover the artistry and passion driving the creation of WildFolk's botanical beverages, and discover how Dalia is redefining the cocktail experience for a new generation of consumers.

Join us for an inspiring conversation with Laurie Rowe, creator behind Jordan Ridge Sauces, nestled in the picturesque town of Black Diamond, Alberta, at the foothills of the Rocky Mountains. Laurie shares her journey as an entrepreneur, drawing from a rich family history of independent women and entrepreneurs. Discover the heartwarming story behind Laurie's maple campfire sauce, a generational recipe passed down through the years. Navigate through the challenges Laurie faced, from navigating the complexities of co-packing to ensuring meticulous attention to detail in every jar. Learn valuable lessons on due diligence and the importance of trusting your instincts when it comes to building a successful business in the food industry. Tune in to the Friends of FEADies Podcast to glean insights from Laurie's journey and be inspired to embark on your own entrepreneurial endeavors in the agri-food sector! 🌱

Join us for an inspiring conversation with Jennifer Kohut, the visionary founder behind Jenny's Delectables, a gourmet stuffed potato sensation that has taken Western Canada by storm. In this episode, Jennifer shares her remarkable journey, starting from humble beginnings in farmers markets to becoming a household name in over 600 stores. Discover how Jennifer's unwavering commitment to quality and innovation propelled her from selling out markets within hours to catching the attention of major grocery chains like Co-op and Sobeys. Learn the secrets behind her success, including the pivotal role of sampling in winning over customers' hearts and taste buds. But success doesn't come without its challenges. Jennifer opens up about the hurdles she faced in scaling her business, from navigating supply chain shortages to balancing personal and professional life. Through it all, her resilience and dedication to her vision shine through, offering invaluable insights for aspiring entrepreneurs. Whether you're a food enthusiast, a budding business owner, or simply love a good success story, this episode is sure to leave you hungry for more.

In this episode of the Friends of FEADies podcast, Kendra Wack sits down with Lindsay Toth, the Member and Marketing Coordinator at FEAD. Lindsay brings a wealth of experience from her background in the agri-food sector, particularly in marketing and branding. With a career spanning iconic companies in Saskatchewan and various entrepreneurial incubators, Lindsay shares her career journey. From her pivotal role in rebranding Great Western Brewing's Original 16 beer to launching the rebrand for Sask Startup Institute, Lindsay's expertise shines through as she discusses the intricacies of executing a successful brand transition. Drawing from her experience at Three Farmers and beyond, Lindsay emphasizes the importance of a structured approach to marketing, highlighting the significance of consistency without overwhelming oneself. Throughout the episode, Lindsay offers insights into the nuances of brand management and marketing strategies, providing actionable advice for entrepreneurs looking to establish and grow their brands effectively.

Prairie Grazer isn't just a business; it's a culinary adventure that unites people through the delightful art of grazing. When the world grappled with the challenges of the Covid-19 pandemic, Cristie Zyla and Meghan Hawkins showcased the true essence of entrepreneurship. Instead of shutting their doors, they embraced the art of the pivot, resulting in a remarkable surge in sales and growth that caught the attention of many. In this episode, we delve into their journey, exploring how they not only built a successful business but emerged as champions for their local community. Discover how Prairie Grazer highlights the talents of other local businesses and embodies a heart for giving back—a true testament to community-driven entrepreneurship.   You can find the Prairie Grazer on Instagram.

Carly Minish is an exceptional entrepreneur who has turned her love for culinary excellence into a thriving business, enriching the lives of countless food lovers across Canada. From humble beginnings, experimenting with formulations, and sharing her creations with family, Carly's gourmet take on this quintessential Canadian product quickly gathered a devoted following. The journey led her to farmers' markets, where the demand for Smak Dab soared, and soon enough, this delightful condiment found its way into over 400 stores in Western Canada and specialty shops in Ontario. In this episode, Carly tells you about the power of "WHY" and how to pitch your business. Smak Dab has strong branding and very engaging social media as well. She tells you about the power of social media and how to leverage that to get new customers. So, get ready to be captivated by Carly's remarkable journey as she shares her story of passion, perseverance, and the joy of bringing her delectable creation to the world. Her journey as a female founder in the agri-food industry will undoubtedly inspire you to believe in the incredible possibilities that lie ahead when you dare to follow your heart. Smak Dab's website: https://www.smakdab.ca/ Smak Dab's Instagram: https://www.instagram.com/smakdabmustard/   What's FEAD? Female Entrepreneurs in Agri-Food Development is a program dedicated to empowering and advancing women entrepreneurs in the dynamic food processing sector. Learn more at www.fead.ca Follow us on social media: Instagram:  https://www.instagram.com/feadprogram/ LinkedIn: https://www.linkedin.com/company/fead-female-entrepreneurs-in-agri-food-development/?viewAsMember=true   In partnership with Innovation, Science and Economic Development Canada (ISED).

In the face of personal tragedy, Lindsay discovered the healing power of nurturing life and growth through her business. "I Love Microgreen" became more than just a venture; it became her pathway to grieve, recover, and rise above the darkness when her father faced his own battle. Lindsay, the visionary force behind "I Love Microgreen," is a remarkable entrepreneur who has transformed a family-owned business into something truly extraordinary. Her passion for microgreens goes beyond culinary delight; it's a dedication to harnessing nature's powerhouse of nutrients and flavors, bringing incredible health benefits to her community. What sets Lindsay apart is her unwavering commitment not only to creating creative and delectable recipes using these tiny greens but also to making a profound impact on the well-being of her community. Her journey is not just about entrepreneurship; it's a mission to battle adversities and champion her Metis and indigenous heritage. From her indigenous heritage to the trials and triumphs of being a female founder in the food industry, Lindsay's story is one of resilience, dedication, and the transformative power of microgreens.   Check out I Love Microgreen's Facebook and Instagram.   What's FEAD? Female Entrepreneurs in Agri-Food Development is a program dedicated to empowering and advancing women entrepreneurs in the dynamic food processing sector. Learn more at www.fead.ca Follow us on social media: Instagram:  https://www.instagram.com/feadprogram/ LinkedIn: https://www.linkedin.com/company/fead-female-entrepreneurs-in-agri-food-development/?viewAsMember=true

Raquel Vigueras uncovers the spicy secrets behind successful brand-building in the hot sauce industry. In this episode, we're turning up the heat with Raquel, the mastermind behind Pueblo Chili hot sauce. Raquel was raised in Swift Current, SK. She had a fiery passion for graphic design and web development from a young age. Her journey into the world of hot sauce began in a college conceptualization class where she tackled the challenge of designing a brand from scratch. Little did she know, this would ignite her love for the hot sauce industry. Join us as Raquel shares her transformational journey, from concept to brand identity, packaging design, and marketing, breathing life into a brand that didn't exist before. Check out Pueblo Chili's website and Instagram.   What's FEAD? Female Entrepreneurs in Agri-Food Development is a program dedicated to empowering and advancing women entrepreneurs in the dynamic food processing sector. Learn more at www.fead.ca Follow us on social media: Instagram:  https://www.instagram.com/feadprogram/ LinkedIn: https://www.linkedin.com/company/fead-female-entrepreneurs-in-agri-food-development/?viewAsMember=true   In partnership with Innovation, Science and Economic Development Canada (ISED).

Attention foodies, aspiring entrepreneurs, and Agri-food enthusiasts! The Friends of Feadies podcast is your must-listen. If you're hungry for success, seeking inspiration, or navigating the world of food entrepreneurship, this podcast is tailor-made for you.   What's FEAD? Female Entrepreneurs in Agri-Food Development is a program dedicated to empowering and advancing women entrepreneurs in the dynamic food processing sector. Learn more at www.fead.ca Follow us on social media: Instagram:  https://www.instagram.com/feadprogram/ LinkedIn: https://www.linkedin.com/company/fead-female-entrepreneurs-in-agri-food-development/?viewAsMember=true In partnership with Innovation, Science and Economic Development Canada (ISED).

This episode we had the pleasure of talking with Matthew Sobocan. Matthew is the Local Development Manager for Sobeys for Manitoba, Saskatchewan, and NW Ontario. He has over 35 years of experience working in grocery retail and the consumer packaged goods industry and provides a lot of valuable knowledge. Have you been selling your product directly to your customers at farmers markets or trade shows and are ready for the next step? Entering the grocery retail market can seem like a daunting task but we are here to help and provide some great insight on how to build a retailer relationship to get onto store shelves and into the hands of more consumers. Listen as we discuss how stores like Sobeys are prioritizing local products and working with business owners to manage their output capacity and help with sales growth. Learn more about AWESOME: Learn more about FEAD www.fead.ca Instagram: @feadprogram Contact Matthew Sobocan: Email: Matthew.Sobocan@sobeys.com Phone: (204)487-5849 Check out women entrepreneurs that have their products on the shelves of Sobeys, Safeway and IGA: https://www.sobeys.com/en/supporting-women-owned-business/ https://www.safeway.ca/supporting-women-owned-business/

https://west.iga.ca/supporting-women-owned-business/

Welcome to the final episode from the 2022 AWESOME Conference. We are excited to share the presentation from the keynote speaker, Amy Kaban, founder and CEO of Parkerview Brews Kombucha. Amy founded her company in 2017 and has grown Parkerview Brews to where it is now available in over 200 retail locations across Saskatchewan. Amy is a Founder who has built her business from the ground up and when it comes to entrepreneurship and business development, Amy is a wealth of knowledge! Listen in to hear Amy’s valuable presentation where she shares her business journey and the important things she’s learnt along the way. Learn more about FEAD: www.fead.ca Instagram: @feadprogram Connect with Amy & Parkerview Brews: 
www.parkerviewbrews.com 
Instagram: @parkerviewbrewskombucha

Welcome to part two of the Achievement Awards panel chat that was recorded live at the 2022 AWESOME Conference. This panel highlights the 5 recipients of the Outstanding Mentor award: Crystal Milburn (Prairie Bee Meadery), Shakirat Edoho (Atare Foods), Kareema Batal (Neo Juicery), Angela Seto (Three Foragers Bee Co.), and Dalia Kohen (Wild Folk). The panel was moderated by Miriam Johnson (CEO, WESK). Listen in to hear these accomplished founders discuss facility ownership, sustainability, female entrepreneurship and more.  Learn more about FEAD: www.fead.ca Instagram: @feadprogram Connect with the panel: Crystal (Prairie Bee Meadery): www.prairiebeemeadery.ca Instagram: @prairiebeemeadery
 Shakirat (Atare Foods, 9jafoodie blog): www.9jafoodie.com Instagram: @9jafoodie
 Kareema (Neo Juicery): www.neojuicery.com Instagram: @neojuicery 
Angela (Three Foragers Bee Co.): www.threeforagers.ca Instagram: @threeforagers
 Dalia (Wild Folk): www.drinkwildfolk.com Instagram: @drinkwildfolk Moderator - Miriam Johnson (WESK): www.wesk.ca

This episode is part one of the Achievement Awards panel chat from the 2022 AWESOME Conference. This panel highlights the 5 recipients of the Rising Startup award: Raquel Vigueras (Pueblo Chili Co.), Amanda DeSutter (Amanda Lynn Gluten Free), Lindsay Beaulieu (I Love Microgreens), Betsy Hiebert (Cocoabeans Gluten-Free Bakeshop), and Sondra Pearn (Lake Life Caesar Co.). The panel was moderated by Miriam Johnson (CEO, WESK). Listen in to hear these inspiring founders discuss business goals, challenges, as well as their life and entrepreneurial tips. 

 Learn more about FEAD: www.fead.ca Instagram: @feadprogram Connect with the panel: 
 Raquel (Pueblo Chili Co.): www.pueblochili.co Instagram: @pueblochili.co
 Amanda(Amanda Lynn Gluten Free): www.algf.biz Instagram: @amandalynn_glutenfree
 Lindsay (I Love Microgreens): www.facebook.com/ilovemicrogreensrd Instagram: @ilovemicrogreens
 Betsy (Cocoabeans Bakeshop): www. cocoabeansgf.com Instagram: @cocoabeansgf
 Sondra (Lake Life Caesar Co.): www. lakelifecaesar.com Instagram: @lakelifecaesar Moderator - Miriam Johnson (Women Entrepreneurs of Saskatchewan): www.wesk.ca

This episode was captured live at the first in-person AWESOME Conference on November 9th, 2022 in Saskatoon. The discussion features three leading women in agri-food: Natasha Vandenhurk (CEO, Three Farmers Foods), Shannon Hood-Niefer (Chief Technology Officer, Sunnydale Foods) and Karen Churchill (President and CEO, Ag-West Bio) The panel was moderated by Miriam Johnson (CEO, WESK). Listen in to hear the panelists discuss opportunities, challenges, technologies, and the impact of women in agri-food. Learn more about FEAD: www.fead.ca Instagram: @feadprogram Connect with the panel: Natasha Vandenhurk (Three Farmers Foods): https://www.linkedin.com/in/natasha-vandenhurk-61a89b26 
Shannon Hood-Niefer (Sunnydale Foods): https://www.linkedin.com/in/shannonhoodniefer Karen Churchill (Ag-West Bio): https://www.linkedin.com/in/karen-churchill-94557347
 Moderator - Miriam Johnson (Women Entrepreneurs of Saskatchewan): https://www.linkedin.com/in/miriamjohnson1

Julianna Tan is a chocolatier with a passion for supporting local and is the co-founder of two successful businesses in Saskatoon, SK. Julianna started her journey as a farmers’ market vendor and now supports over 100 local food-producers and artisans through her online platform, The Little Market Box. She cares deeply about local producers and through The Little Market Box, Julianna helps support the individuals and families who rely on the farmers’ market as their livelihood. In this episode, we continue our discussion on markets and local supply chains. Listen in to hear Julianna share her entrepreneurial experience and discuss the importance of strong community relationships, creating an authentic connection with your customers, and advice for aspiring entrepreneurs. Learn more about FEAD: www.fead.ca Instagram: @feadprogram Connect with Julianna: The Little Market Box www.thelittlemarketbox.com Instagram: @thelittlemarketbox Those Girls at the Market www.thosegirlsatthemarket.com Instagram: @thosegirlsatthemarket

This episode is all about markets! Our guest, Jodi Dore, is the co-founder and owner of The Chai Wallahs based out of Red Deer, AB. Jodi and her business partner, Heather, started selling Chai Products at small Farmers’ Markets almost two decades ago. Jodi has a lot of advice and information to relay around markets: what to expect, creating a positive experience, nurturing relationships, and building a supportive community. Are you thinking about selling your product at a local market? When done right, markets can be your most dense period of sales and connections. If you grow, bake, or create things as a hobby, you may have thought about selling them at a market. Farmers’ Markets are a great opportunity to grow a business and strengthen local food systems. Before you venture down the path of becoming a market vendor, some preparation is needed. Learn more about FEAD: www.fead.ca Instagram: @feadprogram Connect with Jodi & The Chai Wallahs: www.thechaiwallahs.com Instagram: @chai.wallahs

This is a special episode as we are sharing a live panel discussion put on by AWESOME at the Empowering Women’s Conference that took place at Canada’s Farm Show in Regina, SK. Canada’s Farm Show held their 4th annual Empowering Women’s Conference presented by Farm Credit Canada on June 22nd, 2022. The Empowering Women’s Conference is for all women who want to enhance their family life, community, career, and industry. Thank you to FCC and Canada’s Farm Show for inviting us to host this inspiring panel! The panel was moderated by Barb Stefanyshyn-Cote (co-founder of Black Fox Farm and Distillery) and the panelists you will hear from are Lindsay Beaulieu (Founder of iloveMicrogreens), Shakirat Edoho (Founder of Atare Foods), and Erin Kernaleguen (co-founder of Living Sky Farms). Listen in to hear the Founders discuss the unique challenges of being a Female Founder, resilience, entrepreneurial tips, and more. Learn more about FEAD: www.fead.ca Instagram: @feadprogram Follow Barb & Black Fox Farm Distillery: www.blackfoxfarmanddistillery.com Instagram: @blackfox_farm Follow Shakirat & 9jafoodie: www.9jafoodie.com Instagram: @9jafoodie Follow Lindsay & iloveMicrogreens: Facebook: @ilovemicrogreensrd Follow Erin & Living Sky Farms: www.livingskyfarms.ca Instagram: @livingskyfarmssk

Mavis McRae is the Director of Prairie Research Kitchen. Prairie Research Kitchen is a program offered by Red River College Polytechnic in Winnipeg, MB and brings together a unique blend of food science and culinary arts. Mavis has led the development of Red River College Polytechnic’s Culinary Research program since 2014. She has worked in the Manitoba agri-food industry for 25 years specializing in the areas of food product development, food safety, project management, and new business development.   In this episode, Mavis shares the services that are available to food and beverage processors at the Prairie Research Kitchen. She expands on how the program is an ideal and accessible partner for businesses, the benefits of tying together the culinary arts and food sciences and how the program compliments larger facilities such as the Saskatchewan Food Centre and Leduc Food Centre. Learn more about AWESOME: www.beawesome.ca Instagram: @beawesome.ca Contact Mavis McRae and Prairie Research Kitchen: www.rrc.ca/research-kitchen

Sara Lui is the Director of New Product Innovation at the Saskatchewan Food Industry Development Centre in Saskatoon, SK. Sara and her team assist food entrepreneurs with the development of innovative food products. A product development team can provide expert advice on the regulatory requirements and designing associated with food products. Whether a food business is wanting to introduce their product to the marketplace, troubleshoot a problem, increase production or customize a recipe, working with a development team will put a business on the right track to achieving a high-quality and successful product. In this episode, Sara explains why having a standardized recipe is important, key things to avoid when scaling up your production, as well as the many ways her team assists businesses with their product development. Learn more about FEAD: www.fead.ca Instagram: @feadprogram   Contact Sara Lui: Email: slui@foodcentre.sk.ca Saskatchewan Food Industry Development Centre prospective client form: https://foodcentre.sk.ca/prospective-client-form/

In this episode, we discuss the entrepreneur’s side of entering the grocery retail market. We had the pleasure of chatting with Amy Kaban, founder and owner of Parkerview Brews Kombucha. Parkerview Kombucha is a Canadian beverage company founded in 2017 that can currently be found in over 120 locations across Saskatchewan and has plans to expand throughout Western Canada. Have you been selling your product directly to your customers at farmers markets or trade shows and are ready for the next step? Entering the grocery retail market can seem like a daunting task and Amy provides some great insight on how to get your product onto store shelves. Listen in as Amy shares helpful tips on how to approach grocery retailers, the importance of building strong retailer relationships, and how to prepare yourself for pitching to buyers. Enjoy!   Learn more about FEAD: www.fead.ca Instagram: @feadprogram Connect with Amy and Parkerview Brews Kombucha: www.parkerviewbrews.com Instagram: @parkerviewbrewskombucha Facebook: /parkerviewbrewskombucha