Episode 19: The Power of ”WHY” - My Journey into 400+ Canadian Stores

Carly Minish is an exceptional entrepreneur who has turned her love for culinary excellence into a thriving business, enriching the lives of countless food lovers across Canada.

From humble beginnings, experimenting with formulations, and sharing her creations with family, Carly's gourmet take on this quintessential Canadian product quickly gathered a devoted following. The journey led her to farmers' markets, where the demand for Smak Dab soared, and soon enough, this delightful condiment found its way into over 400 stores in Western Canada and specialty shops in Ontario.

In this episode, Carly tells you about the power of "WHY" and how to pitch your business. Smak Dab has strong branding and very engaging social media as well. She tells you about the power of social media and how to leverage that to get new customers.

So, get ready to be captivated by Carly's remarkable journey as she shares her story of passion, perseverance, and the joy of bringing her delectable creation to the world. Her journey as a female founder in the agri-food industry will undoubtedly inspire you to believe in the incredible possibilities that lie ahead when you dare to follow your heart.

Smak Dab's website: https://www.smakdab.ca/

Smak Dab's Instagram: https://www.instagram.com/smakdabmustard/

What's FEAD? Female Entrepreneurs in Agri-Food Development is a program dedicated to empowering and advancing women entrepreneurs in the dynamic food processing sector.

Learn more at www.fead.ca

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In partnership with Innovation, Science and Economic Development Canada (ISED).