The Modernization of the Automotive Industry w/ Doug Bricknell

The automotive industry has forever been changed since the pandemic years, some for the good and some for the bad. However, with our most listened guest returning, Doug Bricknell gives a market update on what we have seen since the start of 2023 and what we may see moving into 2024.

EVs have become more popular than ever, Hybrids have also become the talk of the town and Ford has been a leader in those areas since 2023. Doug shares not only what Ford has done with their success but how healthy competition has also had Ford sharpen their pencils and introduce new and exciting technology in the coming years.

Thank you Doug for appearing again on the podcast and sharing his vast expertise with everyone. Make sure you visit him at Wayne Pitman Ford Lincoln in Guelph Ontario, as he would love to continue the conversation with anyone looking for more information.