Questioning Assumptions to Understand Values & Behaviour (Episode 75)

Jordyn Hrenyk, Michif researcher & PhD candidate at Simon Fraser University.

Jordyn Hrenyk uses her background in strategy and entrepreneurship to study behaviour, business, and society at both the micro and macro levels. Jordyn's research portfolio questions a variety of implicit and explicit assumptions, such as how values are communicated through everyday business decisions, how entrepreneurs impact one another and create market norms, how business concepts are taught, and who can learn from Indigenous business leaders.