Create to Convert Podcast

Have you ever felt so overwhelmed by your work that you start losing passion for it? Perhaps the deadlines seem endless, the expectations unrealistic, and suddenly, you're running on empty, stuck in a loop of frustration and isolation. We've all been there, right?Imagine stepping away from it all, not by quitting, but by intentionally incorporating rest and reflection into your daily grind. Sounds impossible? Trust me!In this episode, we dive into the BIG topic of burnout – its telltale signs, the societal pressures exacerbating it, and the lifelong journey of recovery. And I couldn't think of a better guest to guide us through this tough topic than Maegan Megginson. Not only does she guide mission-driven entrepreneurs in their battle against burnout, but she's also walked the path herself, rediscovering joy and balance along the way.**About Our Guest: Maegan Megginson**Maegan is a licensed therapist and business mentor who serves mission-driven entrepreneurs online and in person in Portland, Oregon. Maegan helps business owners recover from burnout and reignite their vision for their work and their lives by blending the emotional, psychological, and spiritual elements we need to become deeply rested and wildly successful. Check out Maegan's website: https://www.maeganmegginson.comGo from Burned Out to Deeply Rested with Maegan's free 10-day email/podcast series: https://maeganmegginson.com/recover-from-burnout/Tune in and take the first step towards reclaiming your time, energy, and passion.🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

So what’s working in business right now? Is social media still IN or is it officially OUT? What does proactive marketing mean? And what are the marketing strategies that will never go out of style and ALWAYS bring you results? These are all the topics we’re gonna discuss today with my guest Shannon Mattern of Web Designer Academy, where she provides strategic business, marketing and sales coaching for women web designers. She’s also the host of the Profitable Web Designer Podcast, your go-to resource for mindset and mentorship to help you create a more profitable, sustainable and fulfilling web design business, and all-in-all an incredibly insghtful and experienced business owner whose journey I can definitely relate to. And I’m sure you will to! Important links: Connect with Shannon on Instagram: https://www.instagram.com/profitablewebdesigner/Check out Shannon's website: https://webdesigneracademy.com/ 🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

Have you ever found it challenging to get yourself out there and you feel a bit lost on where to start or how to bring real value to the table? In this episode, I had the chance to sit down with Steph Wurton, Leadership and Visibility Coach, known for her rule-breaking approach and her dedication to living the "whole damn vibe" in life and business. Her expertise lies in empowering individuals to boost their self-assurance and achieve significant visibility without tethering themselves to their mobile phones.We're diving deep into the art of being seen, making authentic connections, and serving up real value.Steph’s Instagram: https://www.instagram. com/stephwharton_/Steph’s podcast: https://open.spotify.com/show/1RhvC3iM3L4x1ECAlB5kVD Steph’s Visibility challenge: https://stephwharton.com/visibility-tour🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

I recently had a fantastic conversation with my client, Tarzan Kay, an email marketing expert, helping businesses owners generate sales using story driven emails.During our chat, Tarzan opened up about her rebrand journey, why she decided to give her brand a makeover, and the incredible impact it had on her business.She even spilled the beans on how she ended up choosing to work with yours truly!Now, if you're a business owner and the idea of rebranding has been on your mind, this conversation is tailor-made for you. And for all you fellow creatives and curious minds out there, this is your golden opportunity to dive into Tarzan's treasure trove of wisdom on how to attract clients just like her. Trust me, you don't want to miss this episode!🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

Some of the best lessons in life come from experience. Would you agree? I'm sharing the 5 things I would do differently if I had the chance to start my design career all over again. Trust me, I learned some valuable lessons along the way, and I'm here to save you from making the same mistakes.From getting clear on her offer to understanding my target audience, the golden nuggets I’m sharing with you in this episode are sure to inspire and provide actionable steps for anyone looking to start or revamp their own creative business. Plus, I'll be getting real about a major mistake I made when it came to sharing my work with the world. If you're ready to fast-track your success and avoid the setbacks, then you won't want to miss this episode. Get ready for some real talk, valuable insights, and a whole lot of motivation!🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

If you've ever wondered why you're not attracting clients despite working tirelessly, it might be because you're investing your time in the wrong areas.In this episode, I’m giving you five honest (and borderline brutal) truths about why your design business may not be doing so well. Spoiler alert: it’s not the market.  It's what you're doing or failing to do that's impacting your business. Tune in to this episode as we dive into the potential roadblocks that could be keeping you from achieving success.Here’s a glance at this episode: [01:20] Reasons why your business may be failing[05:21] #1 Poor positioning[07:46] #2 You’re not promoting yourself, your business, and your offers[10:26] #3 No business plan or strategy[12:29] #4 Staying busy but not productive[15:18] #5 Impostor syndrome[17:29] How I handle Impostor Syndrome [21:04] Throwing in the towel way too early[24:47] Recognize momentary setbacks🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

Ever wondered how AI can supercharge your design business? In today's episode, we're pulling back the curtain on the AI tools that are revolutionizing the way I work. From streamlining processes to automating tasks, AI is not the future—it's the now. But don't worry, this isn't a doom-and-gloom episode about robots taking our jobs. Instead, we're exploring how to leverage AI to work smarter, not harder. Tune in to discover the tools that are making me more efficient, and learn why now is the time to embrace the AI revolution.Psst – thinking of joining the next round of The Breakthrough Designer? Get on the waitlist as we’re opening the doors in mid-October and I’ll have a whole new bonus module on AI so you can learn how to use AI as a brand and web designer: www.one6creative.com/waitlist Here’s a glance at this episode..[04:18] Understanding what’s possible with AI[05:31] ChatGPT and its plugins[12:50] MidJourney[15:26] Merlin AI[19:23] Castmagic[20:22] Descript[21:50] Motion[25:11] Mayday[25:43] Fathom[28:01] Loom[28:50] Social Juice[30:00] ChatNode[31:41] SparkMail🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

Earlier this year, I collaborated with Ran Segall from Flux Academy to create a freelance course called Freelance Ignite as well as some content for their YouTube channel. I'm bringing some of that content to my podcast to discuss the five common mistakes designers make when trying to attract more clients, and how to avoid them in your own business.Even if you've made these mistakes in the past, it's never too late to pivot and improve your approach. Take this as your sign to make positive changes and increase your chances of landing your perfect ideal clients.Here’s a glance at this episode…[02:55] #1 Stop expecting, start acting[04:12] #2 Relying on social media [05:04] #3 Cold Calling and Spamming [08:10] #4 Focusing on quantity over quality[09:22] #5 Not niching downWatch this video on YouTube: https://www.youtube.com/watch?v=G6EQw-7kVVQ&t=32sCheck out more videos on the Flux Academy YouTube channel: https://www.youtube.com/@FluxAcademy🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

Picture this, you’re having a conversation with your favorite client—the one who gets what you do, respects you as a business person, and appreciates all you have to offer. This isn’t just a fantasy but a reachable reality when you focus on understanding your ideal client avatar (ICA). When you understand your ICA at its core, you’re able to reach the right people, with the right message, at the right time and work with people you’re perfectly aligned with. In this post, I’ll be sharing how you can do that—and it all starts with the three things you absolutely must know about your ICA. That's what we're uncovering in this episode!👉 Grab my free worksheet to nail down your Ideal Client Avatar here: https://one6creative.com/freebie-ideal-client-avatar Here’s a glance at this episode…[00:57] Introduction to the topic [02:32]  The importance of knowing your Ideal Client[04:08] The PON formula: Pain, Objections, Needs [04:22] P - Pain Points or Problems - What they want to solve with what you are offering [07:05] O - Objections - The things that may stop your clients from buying from you or working with you [09:58] N- Needs. This is their ‘dreamland’ - their happy place.[11:44] 4 questions to ask your clients[13:30] Free worksheet to take your ICA research to the next level🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

I'm really pumped to have Eva Couto join us in this episode! Eva is one of my very first Breakthrough Designer students. She's all about helping badass business owners stand out with branding that's both bold and strategic, making it 100% unique. Imagine being able to flaunt your business to the world, knowing there's nobody quite like you out there!Eva also got some practical tips and exercises lined up that you can totally use to bring out your own business's unique personality. So, get ready to take some notes!Here’s a quick rundown of the episode…[00:04] In today’s episode, we are joined by Eva, a brand designer & strategists from Portugal who helps business owners standout with bold, strategic & 100% unique branding.[03:19] Eva shares about how we met the first time.[06:11] Eva looks back at her past to know what she truly wants - finding her niche.[10:51] To become a business owner, you have to be unique - stand out and step out of your comfort zone. Eva always likes to ask her clients the things they hate in their own industry as this gets them think differently.[14:16] It’s hard to identify something special about ourselves because to say something good (about ourselves) is hard.[15:20] Eva likes peeling layers off of her clients like an onion to dive deeper, get the frustrations and get to why they started a business.[16:17] The little decisions that you take after the major ones are the ones that count for who you are and what your business will become.[18:01] When you’re starting out, getting inspired by other people is normal but as you progress into your career, you become more confident as an expert in your craft and really start showing up as you.[22:02] It’s normal to outgrow your brand because you evolve as a person and so your business too.[24:34] Eva practices the exercise with her clients where she would ask them their personality. And when they struggle to describe themselves, she would tell them to ask others to answer for them.[29:04] You may not connect with every one else but there will be one or two who will based on your stories, experience and background.[33:17] The easiest way to translate your personality to into branding is through colors.[36:06] Continue experimenting until you feel what color/branding feels right to you.[44:04] Amplify your uniqueness by taking a look at things around you that you like. Think about what your values are in your business[48:05] If you don’t talk about your brand, no one will know you exist.[50:28] It’s not only about doing the internal work but also taking the internal work out and using it to promote business.[52:38] Eva shares about her personal unique trait and brands that embrace her personality___Learn more about EvaWebsite: https://www.evacoutodesign.com/Instagram: https://www.instagram.com/evacoutodesignLess Bland More Brand Challenge: https://view.flodesk.com/pages/64d247dae7271772c0fcd339 🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

We're taking a trip back to February 2021, when I was celebrating five years on this wild business ride!I'm about to spill the beans on the 8 pieces of advice that, honestly, I'm pretty glad I didn't just nod along to. And it's all up to you, really – whether you want to take these and run with them.Here’s a quick rundown of the episode…[00:05] This episode is from the Archives as I used to have a different podcast with a different name.[00:38] Even this was recorded in February of 2021, when I celebrated 5 years in business, this is still packed with so much value that you’ll enjoy listening.[00:58] I’ve come to the realization that 5 years have already passed since I left my corporate job and started my own business journey.[02:20] Take note that since this was a past recording, some dates, mentions and resources may no longer be applicable. This episode is about the 8 business advice I’m glad I didn’t listen to.[02:53] Just because I decided not to listen to this type of advice doesn’t mean you shouldn’t either.[04:18] The first advice I’m glad I didn’t listen to is that you must gain traditional professional experience before starting your own business.[07:16] The second advice is that I shouldn’t quit my current job until I have at least 6 months worth of savings.[10:00] The third advice is the need to niche.[13:23] The fourth advice is to go where the money is.[15:38] The fifth advice is to stop being emotional in your business.[17:45] The sixth advice is that you shouldn’t give away your value for free.[20:45] The seventh advice is the client is always right.[22:12] The eighth advice is that great product will sell itself again.[25:25] Keep in mind that advice is rooted in personal experiences, so what worked for someone else might not work for you.🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

If you clicked on this episode, it's likely you're not feeling 100% confident about your prices. No worries, I totally get it! We all want a little validation and someone to tell us it's cool to up our prices.So in this episode, I'll be sharing six signs that'll tell you, "Hey, it's time to raise those prices!"Here’s a quick rundown of this episode…[01:03] It’s time to up your prices![02:01] Sign #1[02:47] Sign #2[04:29] Sign #3 [07:30] Sign #4 [10:05] Sign #5[11:52] Sign #6🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

Today we’re talking about a topic that often feels quite taboo, but everyone loves hearing about - Money! At the beginning of my journey, money used to make me super uncomfortable but I quickly realized I needed to get comfortable with it in order to grow my business.So in this episode I talk about money mistakes that many designers make, the mistakes I made myself, and of course I share the lessons that came with it.Here’s a quick rundown of this episode…[01:10] Let’s talk money![02:35] Mistake #1[03:42] Mistake #2[04:48] Mistake #3[06:06] Mistake #4[08:04] Mistake #5[08:59] Mistake #6[12:03] Mistake #7[13:13] Mistake #8Mentioned in this episode:Sign up for The Breakthrough Designer Waitlist: https://one6creative.com/waitlist-breakthrough-designerSign up for a free trial of Yocory - your all-in-one business hub for freelancers and small business owners: https://bit.ly/ctc-podcast-yocoryProfit First - book by Mike MichalowiczFollow & shareIf you find this podcast helpful, share it with a friend or your audience so more people can discover it and gain value from it.Come hang out with me on Instagram or check out our website.🔥 Learn more about The Breakthrough Designer™ and how to become a confident designer AND business owner.🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

If you're a service-based business then chances are, at some point or another, you thought to yourself: "How can I scale my business without working 24/7?"You're not alone my friend!As service providers, we get seriously involved in doing the best possible work for our clients, but the 1-on-1 model isn't always easy to scale. That's why in this episode, I'm sharing with you 5 different ways you can diversify your income and scale to a whole new level.Mentioned in this episode:The Contract Shop (Affiliate): https://thecontractshop.com/pages/l2fsummit?ref=yevgeniyadavarashviliThe Designer's Content Playbook mini offer: https://one6creative.com/designers-content-playbook Sign up for a free trial of Yocory - your all-in-one business hub for freelancers and small business owners: https://bit.ly/ctc-podcast-yocory___Follow & shareIf you find this podcast helpful, share it with a friend or your audience so more people can discover it and gain value from it.Come hang out with me on Instagram or check out our website.🔥 Learn more about The Breakthrough Designer™ and how to become a confident designer AND business owner.🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

When was the last time you connected with your past client? When was the last time you asked them for a referral?If you're having trouble answering this question then this episode is for you! Your past clients are an amazing source of referrals but many business owners tend to forget about that because they're so busy chasing the next lead.In this episode, I'm sharing two simple scripts to help you ask your past clients for a referral and reignite the relationship.Here’s a quick rundown of this episode…[01:00] One of the biggest mistakes you can make with your clients[01:40] A lurker vs. a nurturer[04:14] How to ask for a referral - a simple word for word script[05:36] My own email script___Mentioned in this episode:Get your free ticket to the Purpose To Profit Design Business Summit (Aug 22-26, 2022)Learn more about The Breakthrough Designer™ and how to become a confident designer AND business owner.Check out "Exactly What To Say" by Phil M Jones___Follow & shareIf you find this podcast helpful, share it with a friend or your audience so more people can discover it and gain value from it.Come hang out with me on Instagram or check out our website.🔥 Learn more about The Breakthrough Designer™ and how to become a confident designer AND business owner. 🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

The journey to becoming an entrepreneur and running your own business is a bumpy, rocky, and unpredictable road. And, if you've heard my story, then you know that I quit my secure 9-5 corporate job as a Marketing Director without any kind of backup plan...... and the result? Well, let's just say that I got to hit all those roadblocks and bumps pretty hard and learn these lessons the hard way. In this episode, I'm sharing with you the 7 things that I just wish I knew before starting my own business and I have no doubt that you learn some valuable lessons from it too.Here’s a quick rundown of this episode…[01:54] Getting comfortable with money[04:40] The lesson I paid $10000 to learn[08:50] Becoming an expert at one thing[10:15] Activity doesn’t equal growth[12:00] Why you should focus on client relationships[13:00] The 3 Ohs - Optimize, Outsource, Automate[15:00] Your business can be a blessing or a curse___Mentioned in this episode:Get your free ticket to the Purpose To Profit Design Business Summit (Aug 22-26, 2022)"Profit First" by Mike MichalowiczThe Contract ShopMy Trademark Lawyers___Follow & shareIf you find this podcast helpful, share it with a friend or your audience so more people can discover it and gain value from it.Come hang out with me on Instagram or check out our website.🔥 Learn more about The Breakthrough Designer™ and how to become a confident designer AND business owner. 🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

In this episode, I'm sharing with you my journey of how I quit my corporate career for... for nothing! I quit without a backup plan but with a strong feeling of what I wanted to pursue in this life: freedom.This is my imperfect journey, full of bumps and lessons learned, from undervalued "pixel pusher" to a confident agency owner, business educator and tech founder.Here’s a quick rundown of this episode…[03:16] The beginnings of my entrepreneurial career[06:16] What I value most in life[07:32] My attempts at all the side-hustles[09:30] Starting from zero & the fear of judgment[11:15] “I am a fraud” / imposter syndrome[13:35] My light bulb moment[16:52] The transition to a conversion-led design agency[18:46] Don’t compare your journey to someone else's[20:09] How my business looks like today___Follow & shareIf you find this podcast helpful, share it with a friend or your audience so more people can discover it and gain value from it.Come hang out with me on Instagram or check out our website.🔥 Learn more about The Breakthrough Designer™ and how to become a confident designer AND business owner. 🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.

Welcome to the Create to Convert Podcast! My existing listeners will know that this isn’t a new podcast, just a makeover. And for everyone who’s new - thank you for being here, in this episode I will give you a quick introduction. I am Gigi, a designer, tech founder, mama and business educator and I am here to help you skip the years of trial and error and teach you the ins and outs of running a profitable business that you love.Here’s a quick rundown of this episode…[01:42] A re-introduction[02:16] Not an overnight success[04:14] What I’m here for[05:23] What’s to expect in the next episode___Follow & shareIf you find this podcast helpful, share it with a friend or your audience so more people can discover it and gain value from it.Come hang out with me on Instagram or check out our website.🔥 Learn more about The Breakthrough Designer™ and how to become a confident designer AND business owner. 🖤 Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.