10\\ The Art of Marrying Your Passion & Talent for Interior Design To Sell to a Niche Market With Confidence with Liz Toombs

Are you a generalist interior designer who takes on anyone and everyone as a client? Do you get distracted by the latest interior design trends you tend to bounce around a lot? Is it always a matter of taking any job opportunity you can get, even if it isn't sustainable?

I get it. I fell for those traps too when I started. And the problem with being a generalist is you don’t honor what you’re good at. You often get distracted instead of focusing on what you do best. It’s okay to an extent to serve everybody only if you want to experience certain clients or certain projects to find out if it’s something you really want to get into or not. But after you weed them out, what do you do next?

Join me in this week’s episode as I discuss with Liz Toombs how she got into a unique niche based on her college experience, and share how she uses her niche to market and connect with people all over the country.

Why you’ve got to check out today’s episode:

• Find out why being a specialist works way better in any business compared to being a generalist
• Learn how to start a business during a recession or a pandemic without investors or loans
• Get valuable tips you can use if you are starting out on your own, with a small business, or just getting into the interior design career

Check out the show notes >>> The Art of Marrying Your Passion & Talent for Interior Design To Sell to a Niche Market With Confidence

FREE Resource:

• What Liz requires all her interns to read: Great on the Job Book by Jodi Glickman >>> greatonthejob.com/jodi-glickman
• The Design Curious Podcast episode Liz requires her interns to listen to >>> rwarddesign.com/episodes/the-dos-and-donts-of-interior-design-internships/
• Check out Liz's podcast about all things Greek housing, decorating, and beyond Sorority Chat >>> podcasts.apple.com/us/podcast/sorority-chat/id1623657154
• Learn the art of interior decorating for sororities: Interior Decorating 101: Sorority Edition >>> id101-sororityedition.teachable.com/
• Curious about how Liz and I met? Check this out >>> tobifairley.com/

Connect With Me:

• Website: rwarddesign.com
• Email Add: contact@rwarddesign.com
• IG: @rwarddesign