Side Hustle Hero

What if you could create an association around your side hustle that not only supports your growth but positions you as a leader in your niche? In this thought-provoking episode, Cathi Nelson shares how she turned her photo organizing side hustle into a six-figure business and then went a step further—creating an association that now connects and supports over 700 paying members worldwide. Cathi walks us through; how she got the idea to start her association,the first steps she took to bring it to life, andhow she grew it into a thriving global membership. Her story is a masterclass in using an association as a tool to build community, expand credibility, and create new income streams. Be sure to stick around after our conversation, where I’ll share key considerations to help you decide if creating an association, membership community, or a hybrid of the two could be the perfect addition to your side hustle strategy. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/123 Connect with Cathi: The Photo Managers Website Remember, you'll receive 20% by using code SPO20 at checkout on your first membership payment. Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

I’ve got photos scattered everywhere—on my desktop, laptop, phone, Dropbox, the cloud, and who knows how many memory sticks. Can you relate? Probably. As it turns out, I’m not alone. A lot of people find themselves in this same situation, and get this, they’d pay someone to clean it all up! And therein lies a side hustle opportunity. Cathi Nelson is a pioneer in this field of photo organizing and management, having built a business that helps people take control of their scattered photo collections - digital as well as the physical paper ones - and keepsakes in general. In this episode, you’ll discover the multiple revenue streams,how to price a job (including for someone like me!),actionable tips for starting and growing this side hustle, andadvice on where and how to find clients. We’re talking about working with people’s treasured keepsakes so it would be personally fulfilling as well as financially rewarding. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/122 Connect with Cathi: The Photo Managers Website Remember, you'll receive 20% by using code SPO20 at checkout on your first membership payment. Identify Ideal Clients pdf Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

Ever wondered what it takes to land a deal with the top retailers nationwide? Today, Juliana VanLaanen, co-founder of 2 Mama Bees, pulls back the curtain. Just five years ago, she and her best friend, Samantha, started a backyard Etsy shop selling handmade window boxes and refurbished playhouses. Fast forward, and now their playhouses are available in over 110 retail locations and major online platforms—including Target, Walmart, and Saks Fifth Avenue, plus seasonally at FAO Schwarz. In this Part 2 of our conversation, Juliana dives into her experience at Walmart’s Open Call, an event where sellers pitch directly to buyers, and she shares; her top tips for landing that game-changing invitation,the best places to get your product noticed online,her strategy for negotiating exclusivity, andwhy breaking into stores like Costco, with its almost four-year buying cycle, is a long game that’s worth the wait. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/121 Connect with Juliana: 2MamaBees website Remember, you'll receive 20% at check out with code: HERO20 Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

Ever wondered what it takes to get a side hustle product into a big-box store? Where would you even start? Today’s guest knows.  In late 2019, Juliana VanLanen and her best friend Samantha Alavi-Jackson started a small backyard Etsy shop selling homemade window boxes and refurbished playhouses. Today their playhouses are sold in over 110 retail locations including Target, Walmart, Sam’s Club, Wayfair, FAO Schwarz, and Saks5thAve.  In this Part 1, Juliana dives into; how they scaled from Etsy to big box success,major hurdles of scaling their first year and how they tackled them,their strategies for customer engagement, market research, and maintaining product quality, andhow Juliana and Samantha juggle not only a thriving business but also eight kids! Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/120 Connect with Juliana: 2Mamabees website Remember, you'll receive 20% at check out with code: HERO20 Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

Ever wondered how to build a thriving online community around your side hustle? It’d be both fun and profitable. In this episode, we’re joined by Paul Gowder who has done just that. While his community at PowWows.com has grown to a social media following of over 1 million people,  there is so much more to his story. Paul’s journey began with a simple intention—to share what he was learning about Powwows. But as more people started asking him questions and connecting with one another, a community naturally emerged. Paul's income sources include; advertising and sponsorships, video live streaming, product sales, affiliate marketing, and Patreon. You’ll hear amazing insights and actionable strategies for growing and engaging your online community. From using contests to boost engagement, to the way he incentivizes people to explore his content deeper, Paul’s tips are invaluable for building a dedicated following. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/119 Connect with Paul: Powwows website Paul Gowder website Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

In this revealing episode, Jami Stigliano shares her incredible journey from side hustle to franchising DivaDance, now with 50 locations nationwide! We dig deep into; how she scaled her business,multiple revenue streams available to you from franchising,what it takes to get started,understanding the necessary skills to thrive in the world of franchising—because it’s not a path for everyone. Jami also reveals her top strategies for growth, including the power of mentorship and creating an advisory panel to help guide your success. Plus, stick around for the Wrap Up, where I break down how you can use key principles from EOS® (Entrepreneurial Operating System) to accelerate the growth of your side hustle. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/118 Sites mentioned in this episode: Clarity - for start up advice OnlineJobs - job board for virtual workers in the Philipines Connect with Jami: Dance Diva IG Jami IG - and her Founder Friday newsletter Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

Ever heard of sound baths? Mike Reed attended one, and it completely transformed his life. So much so that he dove deep into the world of sound healing and became a facilitator himself. Then, he had a lightbulb moment. He discovered he could earn more in a single evening than at his 40-hour a week job! In this episode, Mike breaks down how you can follow in his footsteps and start your own sound healing side hustle. He shares; multiple income opportunities in sound healingtips for selecting the perfect venuehis strategies to sell out your eventsstartup costs and what it takes to get started Plus, Mike explains exactly what a sound bath is and how it works. To help you get a clear picture, we’ve included a video of Mike delivering a sound bath in the show notes! Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes and to catch a video of Mike delivering a sound bath, head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/117 Connect with Mike: Sound Quest IG Sound Quest Academy IG Sound Quest Academy YT Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

Curious about how online contest giveaways work? Today’s guest pulls back the curtain on the details and shares how he structures deals with brands, giving us insider tips to apply to our own side hustles. He's Luke Lorick, and it's just one of the ways he has turned his passion into a profitable side hustle. Luke is the driving force behind a thriving tailgating side hustle that's grown into more than just a fun pastime. Through it’s multiple income streams and over 300,000 followers on social media, Luke shows how following your passion can pay off. He breaks down the art of tailgating—what it means, how he built a community around it, and the strategies he's used to gain traction, so that you can follow his lead and apply what he's done to monetize your passion. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/116 Connect with Luke: Tailgating Challenge Website Instagram Facebook Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

Marc Ensign knows how to market. He used his skills to land his dream job, then started a marketing company as a side hustle to help others do the same. Marc reveals where to focus your marketing efforts for the biggest impact, and there’s one simple but unexpected tip he shares—leading with value. When he talks about creative and unconventional tactics he's used to gain attention and secure high-profile clients, it’s not only fun, but it makes this episode an inspiring idea generator for anyone looking to stand out. Marc’s stories illustrate how persistence, perseverance, and  thinking outside the box can really pay off. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/115 Connect with Marc: LoudMouse website Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

Jayne Havens is both a skilled sleep consultant and a thriving 6-figure entrepreneur. Today she gives us tips for both. And here’s a fun fact. According to Jayne, being a successful sleep consultant for babies and toddlers doesn’t require you to be a parent yourself. She makes a compelling case for why this is true. You’ll also hear; what life is like for a sleep consultant,what your starting fees should be,a simple step to pre-qualify any prospect to ensure they’re willing to pay your fee,setting up boundaries so you’re not taken advantage of by clients, anda most effective and efficient way to grow your business. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/114 Connect with Jayne: The Snoozefest.com Website Centre for Pediatric Sleep Management Becoming A Sleep Consultant Podcast Becoming A Sleep Consultant Facebook Group Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

If you’ve been working hard, doing your best, and your financial situation isn’t improving, stop. Take a listen. You might simply be missing this one key element. When it comes to financial freedom, mindset matters. A prosperous mindset isn’t just about positive thinking; it’s the secret sauce behind making wise financial decisions and opening doors to new opportunities. I’ll share with you how to develop the internal mindset of a prosperous person—so that when money is mentioned, it brings feelings of joy and possibilities, and positive expectations. I began studying these principles in my late teens, buying my first house at age 19, and have been financially free for years. Know that if you want to improve your financial results, it all starts with your prosperous money mindset. And that’s exactly what we’re diving into today. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. Today's episode featured one of the lessons. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/113 Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

"Time is not found; time is protected." We all have the same 24 hours, but how we guard and manage them makes all the difference. Terry Toh, a Strategy and Operations Lead at Google by day and a productivity coach by night, helps part-time entrepreneurs thrive while balancing their day jobs. Terry shares his insights on freeing up more time for your side hustle, including; his 'morning minutes' hack,end-of-day wind-down routine,tips for tackling mundane "life admin" tasks, andstrategies for achieving 'Inbox Zero. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/112 Connect with Terry: Terry's Website Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

Dr. Roger Smith holds two doctoral degrees, three master’s degrees, and is an authority on robotic surgery technologies, AI in healthcare, and military simulation and training. So why would he possibly want a side hustle? Because he’s wisely leveraged his side hustles to become recognized as the expert in his field, stand out from his peers, and get noticed by people in positions of power and leadership, which in turn has led to incredible top-level work opportunities. And the best part of this episode? It’s knowing that you can replicate the strategies Roger has used to get noticed and accelerate your own career growth. Be sure to stick around for the end of episode Wrap-Up where I add in one more strategy to boost your profile in your chosen industry. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes and videos mentioned, head on over to the episode page at Side Hustle Hero. https://www.sidehustlehero.com/111 Connect with Roger: Roger's website Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

Billy Thorpe is an Amazon Influencer who follows a “low ticket, high frequency” business model. In his case, the price he charges to create a short video is low, but he produces at a high volume. He’s done over 3,100 of them for over 500 clients. They send him products at their expense, and Billy creates Shoppable Videos which he'll then upload and tag on Amazon. These videos are featured on product listings, related pages, and his Amazon Storefront. In this episode, Billy delves into his three lucrative income streams, from which he earned $113,000 in his first year. He walks us through what’s involved in applying to become an Amazon Influencer, highlighting what Amazon looks for in a strong application. It’s not necessarily a huge following! He shares his innovative strategy for increasing revenue through “shared usage rights,” where brands can repurpose his content for their own marketing. Plus, he pinpoints what you need to pay particular attention for success in this business. Be sure to stick around for the Wrap-Up where I share why you need multiple sources of income (MSI’s), to ensure your financial security. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/110 Connect with Billy: Billy's Website Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

Do you look forward to networking as much as you do your next dentist appointment? You’re not alone. To fix that, we’re diving into a fresh approach to networking with Melissa Snow, a Business Relationship Strategist. She’s on a mission to revolutionize how we connect. Instead of focusing on how many sales you can make, Melissa advocates for cultivating genuine relationships. In our conversation, Melissa shares; practical tips for your next networking event,how to choose the right events for you,common mistakes to avoid and,smart follow-up strategies that’ll save you time and boost your effectiveness. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/109 Connect With Melissa: Powerful Women Rising Website to get her list of top virtual networking sites Instagram Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

While starting or growing your side hustle, do you ever feel like a small fish in a very big pond?  Then niche down to grow your business. That’s what Mark Des Cotes has done! Mark is a graphic designer who transformed his full-time design business by starting a specialized side hustle in podcast branding. Today Mark shares his journey of niching down, providing insights on how he identified an opportunity in the podcast space, launched 'podcastbranding.co,' and became a recognized specialist. He shares; the benefits of focusing on a niche,how he did it,the importance of networking, andhow positioning yourself as an expert can allow you to charge premium prices. We also cover practical tips for anyone looking to grow a side hustle through niching down. Plus a bonus…Mark reveals telltale signs of amateur graphic design mistakes we need to avoid. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/108 Connect with Mark: Website Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

Do you have a crafting skill that you could teach others in your neighborhood? Chloe Winstanley has some tips for you to make them profitable. She made a net income of $100,000 in just two years, working very part-time. Chloe's expertise is in polymer clay, but the tips and strategies she shares can be applied to bootstrap and build any craft workshop. In this episode, Chloe covers: finding no-cost or low-cost venues for workshopsessential steps to get startedsales and marketing tips, andkey traits of a successful craft workshop leader. What else? Chloe recounts what transpired after a workshop participant she was talking to fell through the floorboards…right in front her eyes. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/107 Connect with Chloe: Instagram 100k Artist website Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

Today Christine Schaub, "The Queen of the Side Hustle," shares her top tips and tricks for achieving side hustle success. In our last episode, Christine discussed her six side hustles and how she "stacks" them, often working several or all in a single day! Now we dive into practical advice for running and growing your venture, featuring insights from her book, Queen of the Side Hustle: Unleashing Your Potential for Extra Income. Tune in to discover: strategies if marketing isn’t your strong suit,how to promote your skills without feeling like you’re bragging,tips for finding time for your side hustle,key considerations for taxes and insurance,how to add value without increasing costs. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/ Connect with Christine: The Come On Over Show Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

Christine Schaub didn't just start one side hustle. After the unexpected demise of her employer, Christine turned to hustling and has successfully replaced her full-time income by stacking six side hustles.  When I first sat down with Christine, I expected a quick chat about her six ventures before diving into her book, "The Queen Of The Side Hustle." But as our conversation unfolded, I found myself with more and more questions about her diverse ventures, and how she manages to stack them, sometimes tackling 4, 5, and even all 6 in a single day! So in this episode, we stay focused on each of her side hustles and share valuable tips along the way. Christine's ventures include; teaching piano, pet sitting, gardening, running a YouTube channel, writing, and cooking in clients' homes for dinner parties (which she considers the most profitable niche in catering). We cover a lot of ground in a short amount of time, offering insights into each that just might inspire your next side hustle. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/105 Connect with Christine: The Come On Over Show Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

Danny Nathan was going to build a cargo storage and sleep platform for his Lexus GX470 anyway. So why not profit from overlanding in the process, by creating and selling build manuals? Danny loves overlanding—self-sufficient adventure travel that blends off-road exploration with extended wilderness camping, ideally to explore remote areas seldom visited by typical tourists. But to engage in those activities, you need a vehicle decked out to accommodate all your gear. While Danny was customizing his Lexus GX470 for overlanding, he documented the entire process and created his first DIY build manual. That endeavor led to the launch of his e-commerce store. The success of that first manual spawned more manuals and multiple revenue streams. Now in its third year, his side hustle company, GX Basecamp, brings in about $50,000 annually. In this episode, you’ll hear Danny share; the process he goes through to create a manual,his various revenue streams,the creative way he got access to other makes and models of vehicles to produce additional manuals, andwhat he would do differently if starting over again with GX Basecamp. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/104 Connect with Danny: GX Basecamp website GX Basecamp IG Apollo21 website Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!