HubSpot's Surround Sound Content Strategy with Irina Nica (GMT137)

At HubSpot, “surround sound” is a content marketing approach that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. “best help desk software” or “best live chat software”). The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google’s top results for those keywords. Check out the first two articles in the series for a deeper dive into what is the “surround sound” effect and how we scaled the program at HubSpot. In this episode, Irina Nica, Senior Marketing Manager at HubSpot, explains how she implemented the Surround Sound content strategy and what the results were. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/137 Sponsor For This Episode This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show