Growth Marketing Today

You’ve worked hard to build your product idea. Your product is out in the world. But no one is paying to use your SaaS. The MRR is… recurring at 0. Sound familiar?Marc Thomas, Head of Growth at Powered By Search, has been there too.When he launched my company, he toiled and ground it out for years on a direct sales-only model and it was grueling. But bit by bit Marc put into place the fundamentals of the early stage growth playbook which resulted in organic signups going up by 1330% and revenue from low or no-touch sales by 17%In episode 155, you’ll learn:Why value props matter more than positioning at early-stageThe difference between value propositions and positioningHow to test your messaging in less than 20 minutesThis episode is brought to you by 42 Agency.They are a plug-and-play demand generation and marketing operation agency for B2B SaaS Companies that are ready to scale. They can help you:Streamline operationsImplement new tech stackDesign ABM & demand generation strategiesCreate a predictable revenue pipelineThey’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more.Learn more at https://fourtytwo.agency/ and get $500 in free consulting time. ★ Support this podcast ★

Communities are everywhere nowadays. For some people, communities are a place to learn and explore specific topics or interests. For others, it’s where they discuss personal issues and find comfort among those with similar experiences. For businesses, building a community can help with customer support, product development, and marketing. In episode 154, you’ll learn from Krystal Wu, Community Manager at Shopify: 1. The advantages of building a community for a B2B brand 2. How Krystal taps into a community to amplify content reach 3. How to measure the health of an online community

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Too many growing DTC and eCommerce brands leave influencer marketing out of their marketing strategy. And you can’t really fault them for doing so. With many “wanna-be” influencers with fake followers, influencers have gotten a bad rep and it’s easy to see why. But some brands have cracked the code of influencer marketing and are using it to skyrocket their growth. In today’s episode, Taylor Lagace, co-founder of Kynship, discusses the nitty-gritties of influencer marketing and bust more than a few myths along the way. In episode 153, you’ll learn: 1. How brands with limited marketing spend leverage the potential of influencers 2. Common myths around influencer marketing 3. A proven 3-step influencer marketing blueprint

No matter how many thought leaders complain that it’s a vanity metric, we all care about increasing our Twitter followers. And for good reason. A respectable follower ratio is fundamental to your brand’s credibility and authority—not to mention organic reach on Twitter’s timeline. Plus, if you build an engaged audience, you can validate product ideas quicker, get your first 100 customers, and gather valuable feedback. In episode 152, you’ll learn from Blake Emal, CMO of Copy.ai and Founder of Float.so: The benefits of growing your audience on Twitter How Blake grew his Twitter followers from 700 to 45k in 9 months How he validated Float.so and created a waitlist of 5k+ people on Twitter Sponsor For This Episode Thank you for the sponsor of this episode PartnerStack. PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners. In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack. If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.

User onboarding is one of the most important processes in any new experience. When getting hired by a new company, buying a new product, or trying a new product, we expect to have a clear understanding of how it works before fully committing. In episode 151, you’ll learn from Emily Lonetto, Head of Growth at Voiceflow: 1. What video games can teach you about user onboarding 2. Common mistakes in user onboarding experiences 3. A step-by-step process to improve your product’s onboarding

Quality relationships are hard to build and take a lot of time. And because they are hard to build, it’s difficult to build many of them at once. Yet, it’s one of the most important things for marketers to do. Master this skill, and it can lead to lifelong customers and lucrative marketing partnerships. That’s where Adam Marx, founder of The Zero To One Networker, comes in. He teaches people how to build influential networks from scratch. In episode 150, you’ll learn: 1. How you can sharpen your relationship-building and branding skills 2. The value and power of mutual value creation 3. The importance of online community and strategies across different platforms

You can’t be a good marketer if you’re not a good writer. Content marketing, social media, and SEO are just some aspects of marketing that rely heavily on quality writing. Writing well also enables you to communicate an idea, message, or benefit of the product. In episode 149, you’ll learn from Roxine Kee, a content writer specialist: Why templates and best practices aren’t worth following The importance of framing marketing as a way to help people Three tips to improve your writing

Being bootstrapped doesn’t mean you have to stay small. Sujan Patel, Co-Founder of Mailshake, can tell you all about it. He’s built an 8-figure SaaS company without taking on any funding! In episode 148, you’ll learn how Sujan: 1. Successfully rebranded ContentMarketer.io to Mailshake 2. Drove 100k+ organic visitors with content marketing 3. Generated 40% of new signups for Mailshake from referrals

Marketing at a startup is a challenge because of the limited resources, whether it’s time, money, or talent. You have to be sure every effort, no matter how small, is well-planned and flawlessly executed. And to make it even more difficult, the traditional marketing strategies don’t always work. In episode 147, you’ll learn: 1. How to prioritize marketing at a startup 2. The best way to create a content engine for a very lean team and still get results 3. What customer research done right look like

Once your startup has product-market fit, the next stage is to throw more fuel to the fire and accelerate growth. Trevor Longino, Founder of CrowdTamers, has taken a dozen startups from $0 to $2MM+ in ARR, mentored more than 200 startups, and taught thousands. In this episode, he shares his battle-tested process to test and validate channels to scale customer acquisition. In episode 146, you’ll learn how to: 1. Validate the messaging and audience 2. Build and normalize revenue channels 3., Scale performance

Speaking on podcast shows and at conferences is one of the best ways to build your brand, demonstrate expertise, and gain credibility. In addition to building brand awareness, it helps build trust with your target audience that can drive valuable business opportunities. Perhaps most important, speaking engagements can drive qualified leads directly into your sales funnel. But, how do you get started with speaking on podcast shows and conferences? In episode 145, you’ll learn from Stefanie Grieser, Co-Creator of Shine Bootcamp: 1. How can speaking on a podcast or at a conference become a marketing channel 2. How to create and deliver a remarkable presentation that will wow your target audience 3. Common mistakes to avoid when giving a conference presentation

You’ve created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don’t mean it’ll rank. To outrank the rest of the sites with those qualities, you have to establish authority. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content. In episode 144, you’ll learn from Alan Silvestri, founder and CEO of Growth Gorilla: 1. Five link building strategies that work for SaaS 2. How to create linkable assets 3. How to build links to your homepage

For large enterprise organizations, the idea of executive leaders being more active on social media can be a bit intimidating. Would it do more harm than good? But, the data has continued to show the risks of not having leadership on social media. 77% of consumers would rather purchase from a company where executives are active on social media. In episode 143, you’ll learn from Lina Duque, a social media strategist, university lecturer, and international speaker. 1. The value of having business leaders on social media 2. The three steps to building influence online 3. Common social media mistakes

Podcasts are a great way to get any message out there. Whether you want to promote a product, improve your brand, or raise awareness around an important topic, they can help you reach new audiences.But getting onto a podcast as a guest can seem like a pretty impossible thing to achieve if you don’t know where to start. So here’s all you need to know to get yourself booked for appearances behind the mic.Bonjoro’s team has mastered this art of pitching to podcast shows. They’ve been in over 200 shows in 2020. Today, Casey Hill, Head of Growth at Bonjoro, discusses why and how they were able to achieve that.In episode 142, you’ll learn:How Bonjoro’s team strategy to successfully pitch themselves as a guest on podcast showsCasey’s “piggybacking” strategy to identify the right podcast shows to appear onHow they measured success for all the podcast shows they appeared onSponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the showGet the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/142 ★ Support this podcast ★

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Building a community for a brand can become a strategic moat. Not only is it a space for a brand’s most loyal fans to give new ideas about the product or service, but it’s also where they can be mobilized to advocate for the company. In this episode, Joe Huber, Customer Community Strategist at Sprout Social shares his three best practices to building a thriving community of customer advocates. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/140. This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show

There’s never been a more relevant time to learn how to build an online community. Personally, I’m part of several dozen Slack and Facebook groups. The problem is that those platforms were not designed for community building. That’s where Circle.so, the modern platform for creators, comes in. I’m also personally part of Corey Haine’s Swipe Files community that’s built on Circle. I can tell you that the difference between Circle and Slack is night and day. In this episode, I talk to Andy Guttormsen, Co-Founder of Circle, about the future of online communities. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/138 This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show

At HubSpot, “surround sound” is a content marketing approach that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. “best help desk software” or “best live chat software”). The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google’s top results for those keywords. Check out the first two articles in the series for a deeper dive into what is the “surround sound” effect and how we scaled the program at HubSpot. In this episode, Irina Nica, Senior Marketing Manager at HubSpot, explains how she implemented the Surround Sound content strategy and what the results were. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/137 Sponsor For This Episode This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show

Neuromarketing can help you improve your marketing campaigns, product information and – above all – positively influence your customer’s final decision to make a purchase. To help you better understand and leverage the power of neuromarketing, Tim Ash, author of Primal Brain: Demystifying how we think and why we act, shares 6 neuromarketing principles to improve your conversion LinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more. Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first LinkedIn campaign for free at https://linkedin.com/growthtoday Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/136