When Jeff Bezos left Wall Street to start Amazon in 1994, the most common question he got was “What’s the internet?” Fast-forward to today, and Amazon is, of course, the country’s leading online retailer, as well as cloud services provider. In 2022, the company controlled almost 38% of the U.S. e-commerce market. Walmart, its closest competitor, had just over 6%, according to Insider Intelligence. In her new book, “The Everything War,” The Wall Street Journal’s Dana Mattioli documents the tactics she says have enabled Amazon to dominate.
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