Making Sense of Social Media | Digital Marketing for Small Business Owners

This week's guest is Barbara Carneiro (https://www.barbaracarneiro.com/), a brilliant social media strategist who gives some amazing tips and advice on how to approach your social media marketing and content strategies from a new, maybe different angle than you've considered before. I hope you love this episode as much as I do! Your Marketing Mentor, a group coaching program I have, begins May 2, 2024! If you are looking for comprehensive and hand-held training for your own social media marketing visit http://www.yourmarketingmentor.online. --- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support

This week you're in for a REAL treat in the Making Sense of Social Media podcast featuring Luke Stillwell. Luke's agency is 07 Heaven Marketing [https://07hm.co.uk/] and Luke can also be reached on LinkedIn [https://www.linkedin.com/in/lukestillwell/]. Luke and I have a great discussion about brand, messaging, and what it truly takes to win over your audience and turn them into raving fans and eventually clients and customers. This is SUCH a great episode, I know you're going to love it! --------------------------- My group coaching program, Your Marketing Mentor, begins May 2, 2024! If you are looking for affordable, comprehensive, and hand-held training for your own social media marketing visit http://www.yourmarketingmentor.online. --- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support

This week's Making Sense of Social Media guest, Robert Brown, has some AMAZING observations and practices that he shares for the small business owner marketing themselves! You very well make come out of this with some new ways of creating content that you had never considered before. Robert's agency is The Customer Shop [thecustomershop.com] and he was an absolute pleasure to interview.I hope you get as much out of this as I did! --------------------------- Allow Me to Help You Master Social Media Without the Overwhelm or Frustration! If you are looking for hands-on learning with flair, fun, and soul, check out my 6-week group coaching program called Marketing mentor. I give you current tips and tutorials towards your digital marketing success! 👉 https://stan.store/lorriklassen/p/join-me-inside-of-marketing-mentor-may-2024 --- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support

This episode is so incredibly encouraging, I hope you'll find the time to listen. Jarrett Sherman is a brilliant marketing strategist with a world's worth of experience in different genres throughout his career. He now focuses in on helping businesses how to find their target audience, then know how to surprise and delight them using social media. The most important message of all from this episode is that it's about Human Connection that matters most. Connect with Jarrett through his website at: http://superserve.me. --------------------------- When you’re looking for a safe space that offers guidance, teaching, coaching, accountability, and deeper connections with other small business owners just like you, come learn about my 6-week digital and social media marketing group coaching program called Marketing Mentor. Say goodbye to merely blending in and start standing out on social media without feeling afraid or intimidated. The next onboarding date is May 2, 2024. 👉 https://stan.store/lorriklassen/p/join-me-inside-of-marketing-mentor-may-2024 --- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support

Chad Illa-Petersen, the Story Catcher, is my guest on this week's episode of Making Sense of Social Media! Chad shares so many INCREDIBLY valuable tips and memorable quotes during this interview, including this one: "we're so busy creating what we're supposed to instead of creating what we were made to" ... it's just a super packed episode that I hope you'll take the time to watch/listen! Get in touch with Chad at https://thestorycatcher.com/catchyourstory or find him on the Gram at http://www.instagram.com/therealstorycatcher. --------------------------- When you need hands-on learning and deeper connections with other small business owners just like you, check out my 6-week social media marketing group coaching program called Marketing Mentor. Say goodbye to not being seen. Learn to stand out on social media without feeling nervous, afraid or timid! The next onboarding date is May 2, 2024. 👉 https://stan.store/lorriklassen/p/join-me-inside-of-marketing-mentor-may-2024 --- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support

On this week's episode, I welcome Matthew Dorrington of Blue Moxie! Matthew has a lot to say about how SEO works within the scope of digital marketing, and your content. He's got a great sense of humour and was a delight to interview! I know you'll love this episode! When you need hands-on learning and deeper connections with other small business owners just like you, join the waitlist for my 6-week digital marketing group coaching program: Marketing Mentor. Say goodbye to merely blending in. Learn to stand out on social media without feeling afraid or knowing how to do things effectively! 👉 yourmarketingmentor.online. The next onboarding date is May 2, 2024. Welcome to 'Making Sense of Social Media', the podcast that provides the latest tips, advice, and strategies about creative content and digital marketing strategies that will help you get seen and can help get you results. This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have made ‘Making Sense of Social Media’ part of their weekly routine. --- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support

This week's guest, Rupert Reyneke, shares some thoughtful and inspiring insights into what REALLY causes social media marketing to work effectively for you. What drives results starts with your customer, not you. Rupert and his wife own Red Stone Studio [https://redstonestudio.com/] a unique and progressive digital marketing agency based in California. Connect with Rupert on his LinkedIn: https://www.linkedin.com/in/rupertreyneke/. Thanks again Rupert, this episode will help many!! --------------------------- When you need hands-on learning and deeper connections with other small business owners just like you, join the waitlist for my 6-week digital marketing group coaching program: Marketing Mentor. Say goodbye to blending in. Stand out on social media with powerful tactics and social media strategies! The next onboarding date is May 2, 2024. 👉 http://www.yourmarketingmentor.online --------------------------- Come say HEY on social 👉 👉 Join my Email List: http://www.yourmarketingmentor.online Listen to Making Sense of Social Media Podcast anywhere: YouTube Spotify Apple Amazon Google --- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support

In this week's episode of the podcast, Sheldon Payne [http://sheldonpayne.com] gives a lot of amazing advice on thinking more about lead generation when it comes to your content marketing strategies, as well as some other nuggets even I as a seasoned marketer have yet to put into practice! This episode is LOADED so don't miss it! Sheldon owns Newfound Marketing, an agency in New Brunswick, Canada, as we have more than just digital marketing in common, we are both huge Vancouver Canuck fans! It's great to connect with him over hockey, but it's even MORE fun to connect with him all about social media and content marketing. Sheldon can be found on LinkedIn at https://www.linkedin.com/in/sheldonpayne/ and has a great Facebook Group at https://www.facebook.com/groups/NewfoundMarketingMasterminds. Welcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners', the podcast that provides the latest tips, advice, and strategies about creative content and digital marketing strategies that will help you get seen and can help get you results. This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine. --------------------------- When you are looking for hands-on learning that comes with accountability and deeper connections with other small business owners just like you, join the waitlist for my 6-week digital marketing group coaching program: Marketing Mentor. I help you transform from the social media "wallflower" into the digital "life of the party" using digital and social media strategies and tactics! The next onboarding date is May 2, 2024. 👉 https://yourmarketingmentor.online --- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support

This week, Abby Wood of http://thecontentlab.ie brings SO much value! To the small business owner looking for detailed direction on creating a content marketing structure that works for their life and their business, this is a MUST listen! Welcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners', the podcast that provides the latest tips, advice, and strategies about creative content and digital marketing strategies that will help you get seen and can help get you results. This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine. --------------------------- When you are looking for hands-on learning that comes with accountability and deeper connections with other small business owners just like you, join the waitlist for my 6-week digital marketing group coaching program: Marketing Mentor. I help you transform from the social media "wallflower" into the digital "life of the party" using digital and social media strategies and tactics! The next onboarding date is May 2, 2024. 👉 http://yourmarketingmentor.online --- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support

What are your main goals for using content to marketing on social media? If you don't know what they are you are making things a lot harder on yourself than you need to be. This week I welcome Dana Herra to the podcast (http://danaherra.com, http://danaherra.substack.com, http://linkedin.com/in/danaherra), a content marketing strategist, who is an absolute WEALTH of knowledge and experience when it comes to content marketing for you and your business. Give it a listen, and let me know if you have any questions. --------------------------- Welcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners', the podcast that provides the latest tips, advice, and strategies about creative content and digital marketing strategies that will get seen and can help get you results. This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine. If you need hands-on learning and deeper connections with other small business owners just like you, join the waitlist for my 6-week digital marketing group coaching program: Marketing Mentor. This is where I help you transform from the social media "wallflower" into the digital "life of the party" using digital and social media strategies and tactics! 👉 https://stan.store/lorriklassen/p/join-me-inside-of-marketing-mentor-may-2024 --- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support

Welcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners', the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing and digital marketing strategies that will get seen and can help get you results. This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine. This week's guest is Jason Otis of Perk Brands (http://perkbrands.com) and he drops so much value in this episode, they literally blew my mind (you'll know what I mean as you watch it!). Jason has decades of experience that he shares with us. I hope you will get as much out of this episode that I know you can! Thank you Jason!! --------------------------- If you are looking for hands-on learning and deeper connections with other small business owners just like you, join the waiting list for my 6-week marketing mentorship program, giving you current tips and tutorials for digital marketing success! Our next onboarding date is May 1, 2024. 👉 http://www.yourmarketingmentor.online --- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support

Welcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners', the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing that will get seen and can help get you results. This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine. This week's guest is my friend and AMAZING professional organizer, JoAnn Krall. JoAnn and I met many years ago on Snapchat, and have been internet besties ever since. JoAnn talks a lot about how making content, when it's not necessarily the most comfortable thing or easiest thing to do, is still entirely worth the effort and time that goes into it. If you are at ALL apprehensive about making content or feel like you don't know where to start, this is a GREAT episode for you! JoAnn can be reached at http://joannkrall.com, and she also has a freebie that you can access at https://joannkrall.com/7-steps. If you need hands-on learning and deeper connections with other small business owners just like you, come join my 6-week digital marketing group coaching program: Marketing Mentor. This is where I offer guided social media and marketing training: http://yourmarketingmentor.online. --- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support

Welcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners’, the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing that will get seen and can help get you results. This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine. Today's guest expert is Rachael Mattice, a 13+ year veteran in the digital marketing world and founder of RM Creative Services in Los Angeles [http://rmcsofficial.com]. When I brag that Rachael provides masterclass-level strategies, I am not kidding. Her episode is so chock-full of brilliant tips, this is indeed a must-listen episode! Among the many quotes that really stuck with me from speaking to her is this; "engaging content comes down to the messaging that's integrated in it" - while that may sound obvious it certainly isn't common. Social media has evolved, are we evolving with it? My hope is that today's episode will help you with your marketing evolution journey. Rachael can be found here: LinkedIn: https://www.linkedin.com/in/rachael-mattice-content/ Instagram: https://www.instagram.com/rmcreativeservices/?hl=en Vimeo: https://vimeo.com/rmcreativeservices TikTok: https://www.tiktok.com/@rmcreativeservices Facebook: https://www.facebook.com/rmcreativeservices Threads: https://www.threads.net/@rmcreativeservices --------------------------- If you are looking for hands-on learning and deeper connections with other small business owners just like you, come join my 6-week marketing mentorship program, giving you current tips and tutorials for digital marketing success! 👉 http://www.yourmarketingmentor.online --- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support

Welcome to ‘Making Sense of Social Media | Content Marketing for Small Business Owners’, the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing that will get seen and can help get you results. This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine. Today's guest is Marcus Shaller, a 20+ year veteran in the marketing world. Marcus is a business coach who helps entrepreneurs, marketers, and leaders unlock their creative problem-solving potential. Marcus brought so much to the table today in our conversation about content marketing, it's worth the full listen! The quantity vs. quality topic, which is on every business owner's mind in 2024, is discussed, as are metrics, and which ones ACTUALLY matter, and so much more. I'm so grateful Marcus took the time today to be on Making Sense of Social Media podcast, you will learn a lot from him! You can learn more about Marcus on his website: http://marcusschaller.com. He also has TWO podcasts: https://podcasts.apple.com/us/podcast/attract-your-ideal-customers/id1627761593 and http://podcasts.apple.com/us/podcast/your-morning-spark/id1720799871 If you need hands-on learning and deeper connections with other small business owners just like you, come join my monthly marketing coaching group: Marketing Mentor. This is where I offer guided social media and marketing training, and LOTS of bonuses 👉 http://www.yourmarketingmentor.online. --- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support

Welcome to ‘Making Sense of Social Media | Content Marketing for Small Business Owners’, the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing that will get seen and can help get you results. My podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine. Today my guest is Kyle Hamilton of Birr Agency (www.wearebirr.com). Kyle drops some great tips on content marketing based on his knowledge and advanced experiences through his agency work. Kyle's nugget about not being shy, and putting yourself out there was a highlight of today's episode as it is a consistent reminder we all need, whether we are a Sole Proprietor or running a Multi-Million Dollar Corporation. Controlling the outcome is like herding cats, or having expectations of people in general. It's simply useless and will rarely (if ever) work. What DOES work is having structure and consistency. Kyle breaks down a lot of this for us today. --- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support

I am bringing you interviews from marketers and small business owners all around the globe to talk about content marketing, social media, and small business success. --- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support