Marketing Metrics That Matter

Welcome to ‘Making Sense of Social Media | Content Marketing for Small Business Owners’, the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing that will get seen and can help get you results. This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine. Today's guest is Marcus Shaller, a 20+ year veteran in the marketing world. Marcus is a business coach who helps entrepreneurs, marketers, and leaders unlock their creative problem-solving potential. Marcus brought so much to the table today in our conversation about content marketing, it's worth the full listen! The quantity vs. quality topic, which is on every business owner's mind in 2024, is discussed, as are metrics, and which ones ACTUALLY matter, and so much more. I'm so grateful Marcus took the time today to be on Making Sense of Social Media podcast, you will learn a lot from him! You can learn more about Marcus on his website: http://marcusschaller.com. He also has TWO podcasts: https://podcasts.apple.com/us/podcast/attract-your-ideal-customers/id1627761593 and http://podcasts.apple.com/us/podcast/your-morning-spark/id1720799871 If you need hands-on learning and deeper connections with other small business owners just like you, come join my monthly marketing coaching group: Marketing Mentor. This is where I offer guided social media and marketing training, and LOTS of bonuses 👉 http://www.yourmarketingmentor.online. --- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/message Support this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support