David McRaney on the science of persuasion

Rotman Visiting Experts

25-04-2023 • 25 mins

The world feels more divided than ever. Left versus right. Anti-vaxxer versus doctors. Marvel versus DC. But can you change someone's mind and bring them over to your side? Author and journalist David McRaney joins host Brett Hendrie to talk about  why we dig into our beliefs and how, with the right approach, we can actually change people's minds, including our own.

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