An onboarding program is a guaranteed way to ensure real change in the lives of clients at your fitness business—and yet it's often overlooked by gym owners.
On today's episode of Run a Profitable Gym, Two-Brain Business founder Chris Cooper explains how an on-ramp or other onboarding program will decrease client churn, reduce the risk of injury or discomfort in your gym, and set up your clients for success over a period of years.
And let's not forget that clients who stay for years produce recurring revenue and referrals, and they reduce marketing costs.
Onboarding programs can be used at any fitness facility: access gyms, affiliates, personal training studios, strength and conditioning facilities, franchises and more. Remember: the first period of gym membership is critical to long-term retention, so the more work you put into an onboarding program, the stronger your business will be.
To hear more from Chris and the Two-Brain team, join Two-Brain's Gym Owners United group for daily tips and free business guides.
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0:40 - Why you need an onboarding program
4:26 - Adjusting your onboarding program
6:09 - Data on onboarding programs in gyms
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