Run a Profitable Gym

Chris Cooper

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

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Episodes

Exactly How to Boost Revenue With a 55+ Program
02-05-2024
Exactly How to Boost Revenue With a 55+ Program
Specialty programs can significantly boost a gym’s revenue—if they’re set up properly.The key? Don’t run every specialty program under the sun. Determine which option might serve your current clients and local market better, then test it with several six-week blocks before putting a full, ongoing program on the official menu. Today’s guest on “Run a Profitable Gym,” Brian Foley, is an expert when it comes to running successful programs for older adults—often called “masters” or “legends” classes. His gym, Activate, in Kerry, Ireland, generates about 10 percent of its gross revenue with its 55-plus program. The program is at capacity, its length-of-engagement stats beat the numbers from Brian’s other programs, and its average revenue per member numbers equal those of his core programs. So it's a clear winner.Early retirees have time and money to invest in their health, but it isn’t all about the cash for a gym owner. Brian and host Mike Warkentin agree that this is the most rewarding demographic to coach in a gym. Masters clients are generally vibrant, energetic and open to coaching—and they get great results that improve their quality of life and longevity. Listen to hear some of Brian’s top tips for starting a 55-plus program in your gym—and if you want the full, step-by-step plan, he’ll share it at the Two-Brain Summit on June 8 and 9 in Chicago. There are only a handful of tickets left, so act fast and get them via the link below.  LinksTwo-Brain SummitGym Owners UnitedBook a Call2:44 - How Brian got clients9:33 - How did Brian identify his market?15:03 - Raising rates and keeping clients21:00 - Program must-haves25:07 - Tailored personal training
Riches in Niches: Why Bill Parisi Focuses on Making Kids Faster
29-04-2024
Riches in Niches: Why Bill Parisi Focuses on Making Kids Faster
What happens when you find your niche in the fitness industry? Bill Parisi turned his passion for youth performance into a multi-million-dollar business. His company, Parisi Speed School, has more than 100 facilities around the world and has served over one million athletes, including more than 130 eventual NFL draft picks. But Bill isn’t focused on the guys who run world-class 40-yard dashes at the NFL Combine. They appear later because he’s locked in on helping younger kids get faster so they make the team, play more and develop character through sport. In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Bill, who shares how he identified his specialty in the youth performance niche: speed training. Bill narrowed his focus very early in his career, and he offers gym owners tips on finding their own niches. Bill says you must figure out what area of fitness you’re most passionate about and then become an expert in it. If you couple expertise with sound business practices, your niche can make you rich as you help others accomplish their health and fitness goals.Bill will be sharing more of his knowledge at the Two-Brain Summit on June 8 and 9 in Chicago to help coaches further their careers and stand out in a crowd.Only a few summit tickets are left, so get yours today through the link below. LinksTwo-Brain SummitGym Owners UnitedBook a Call1:57 - Nailing your niche fast5:43 - Strength vs. speed: speed wins14:24 - Focusing on a niche for success22:22 - Top advice for opening a gym28:32 - Tailoring your services
Buy Speed! Why Mentorship Is Important for Gym Owners
15-04-2024
Buy Speed! Why Mentorship Is Important for Gym Owners
When you buy mentorship, you buy speed. In today’s episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper walks you through the mentorship process to show what’s possible and how fast you can move. It’s all about setting a goal, creating a plan with expert assistance, and having someone hold you to the plan so you get the results you want.At the start of the program, we’ll help you score quick wins. We want you to earn the money you need to pay for mentorship, so your mentor will help you create and sell a better offer. As you gain momentum, you’ll build a rock-solid foundation to your business by focusing on marketing, sales, cost control, retention, operations and team building.In the Growth stage, your mentor will create a customized roadmap to get you where you want to go, and you’ll learn to track your metrics so you know you’re making progress. The focus here: Reach your ideal income level—$100,000 is a common target.Once you have a strong, profitable business and some extra time and money, you can join the elite gym owners in our Tinker program. Here, the goal is to invest to build long-term wealth for your family, while increasing your lifespan and healthspan. Two-Brain Business has produced 48 millionaire gym owners, with more added to the total every month. How long will it take to get there? We move fast: The average Two-Brain client reaches $100,000 in income in just over two years (regardless of starting point), and $1 million net worth can be achieved about two years after that with the help of a mentor. LinksGym Owners UnitedBook a Call0:47 - Buy mentorship and buy speed3:29 - Six key areas6:18 - An inside look8:49 - Hitting your target income10:22 - Think like an investor