The Unfiltered Journey to a $320 Million Sale with World-Class Entrepreneur Joanna Griffiths
This week, Valeria is joined by one of fashion’s most successful entrepreneurs: Joanna Griffiths. Joanna Griffiths is the Founder and President of Knix and Kt by Knix, the direct-to-consumer intimate apparel brands reinventing intimates for real life. Since launching the company in 2013, Joanna has built Knix into one of the fastest-growing intimate apparel brands globally and is lauded as the pioneer of the leakproof/period underwear marketplace. Joanna broke the Canadian record for the largest publicly disclosed sale of a private company by a female founder in 2022 through the sale of Knix for$320 Million Dollars.
In this episode, Joanna and Valeria share their insights on evolving work perspectives after motherhood, the challenges of integrating work and personal aspirations, and the transformative power found within uncomfortable opportunities.
You can find Joanna on:
https://www.instagram.com/joannaknix/
https://knix.ca/
http://bit.ly/3v93QiF
https://www.knixteen.ca/products/some-periods-a-first-book-about-periods
Valeria is on:
https://www.instagram.com/valerialipovetsky/
https://www.youtube.com/channel/UCWkDFq1pO7YNzifE3A4UsMA
https://www.tiktok.com/@valeria.lipovetsky
Not Alone Podcast
What We Talked About:
00:00 Intro
00:20 Self-identity
02:41 Identity after motherhood
05:19 How time can affect perspectives, self-care, and priorities
08:03 A mother’s role in work and life
13:17 Multiple identities of an entrepreneurial women
15:12 Expectations on female entrepreneurs
17:07 Self-discovery through uncomfortable opportunities
22:21 Embracing self-accomplishments
23:53 Starting over and rising above the challenges
27:11 Work-life integration
28:46 Finding Balance Between 0 and a 100
32:09 Finding calm within the chaos
35:03 Evolving from ego-driven motivations
42:38 Life After Birth
46:14 Navigating the fourth trimester
48:58 The power of storytelling
52:02 Self-worth and self-esteem
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