46. Car Colors

The Economics of Everyday Things

29-04-2024 • 18 mins

So many vehicles on the road today are white, black, or gray — but automotive designers find that consumer preferences may be changing lanes. Zachary Crockett surveys the lot.

  • SOURCES:
    • Tom Crockett, classic car enthusiast.
    • Mark Gutjahr, global head of design at BASF.
    • Nikkie Riedel, carline planning manager at Subaru of America.

  • EXTRA:
    • "Car Washes," by The Economics of Everyday Things (2023).