Work Less PROFIT More Business Podcast

Diana Lidstone

A business podcast for lawyers, accountants, financial advisors and other experts who are sick and tired of being the Chief Everything Officers, juggling every decision and never having free time for family or travel ... but still want to make more money!The truth is....Entrepreneurs who earn 10x more DO NOT work 10x harder.You've been successful at growing your business from the start but now you find you're caught in the hustle... chasing the money. I totally understand.It's time to finally have the freedom you've always desired.Each week, Diana Lidstone will share business strategies, tips, and resources so you can work less and paradoxically profit more. You can read more also at www.dianalidstone.com/blog.Each month, Diana will also host "Coaching Week" where she'll release 2-3 episodes of PROFIT POTENTIAL AUDITS - where you can apply to be interviewed, share about your business, and get a specific strategy from Diana to move your business forward. Apply at www.dianalidstone.com/audit. read less

Ep. 68 – Use of These Words Could Be Slowing Your Business Growth
07-03-2023
Ep. 68 – Use of These Words Could Be Slowing Your Business Growth
WORDS...we use them every day and yet there was a time in my life when I really didn’t pay attention to each specific word, but in marketing your business – whether it’s on video, captions, social media, in your speech or on your website – there are some words you SHOULD NOT be saying – and other words that will definitely help you capture the heart and mind of your prospects. I’m going to share some of those today – none of them have more than 4 letters!In this episode, I’ll share:3 deadly words you’ll want to avoid (and what to say instead).2 words to use to create clarity so your prospect understands what’s in it for them.1 word that’s considered the best word to use in your marketing!SIMILAR BLOGS – It seems I’ve written about words several times!!! You might find these interesting!The One Word My Mother Didn’t Allow Us To Say!It’s Only WordsFour Most Dangerous Words!3 Deadly WordsACTION PLAN:1.  Create your answer to what do you do – without using 3 deadly words. 2.  Look at your sales pages and ask yourself whether you’ve provided true clarity for your prospect about what’s in it for them.3.  Check out your competition’s homepage website – did they use the best word in marketing more than the other word?Here’s the graphic of my GROW Equation.Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Ep. 67 – The 2% Club – Guest Interview Anthea Mumby
28-02-2023
Ep. 67 – The 2% Club – Guest Interview Anthea Mumby
A couple of questions for you:Did you grow up in an entrepreneurial family?I didn’t grow up in an entrepreneurial family – but my kids did.  And today I see that without knowing it, they absorbed a whole ton of business knowledge at the kitchen table. Are you or have you been in business with your spouse or partner?  Are you part of the 2% club?  Only 2% of women entrepreneurs ever generate revenue over 7 figures!!Our special guest today has done all of that and yet today, she has reinvented herself and her business.  Anthea Mumby shares with us her direction for 2023 and her takes on building community!As you can imagine, we discussed a variety of topics including:How niching down allowed her family’s business to focus their growth and expand (without using social media).The challenges of a 30-something operating a multi-7-figure business in a male-dominated business.Her top tips for building a collaborative community in 2023 and beyond (simple, yet profound!GUEST BIO: Working in and owning a family business for over 40 years, years, Anthea Mumby has a passion for helping family businesses Ride the Waves of Business successfully.Over the decades of her family business ownership, she led her company to specialize in the Design Professional insurance niche, created and executed an inspiring Vision, managed a team of 15, and navigated the sale of her seven-figure business.Today she works with entrepreneurial couples helping them to escape the chaos, drama, and disruption to gain courage and confidence to boost their business.LinkedIn profile: https://www.linkedin.com/in/antheamumby/Website: https://www.dreamteamconsulting.ca/RESOURCES MENTIONED: Free 3-day challenge – Niche Down, Profit Up – Register here. Differentiate to Grow program – Information here. Episode 60 Wendy Brookhouse – Listen here.Share your feedback with me by clicking here and leaving a short voice message! OTHER RESOURCES:READ: 58% Don’t Know Their Target MarketLISTEN: Ep. 11 – From Overwhelmed to Overjoyed! With Guest Milena CardinalWATCH: What can you do to skyrocket your sales? BOOK A GROW STRATEGY CALL with me (click here)To learn how you can stand out in a noisy marketplace by getting known as the go-to authority; ramp up your profits and optimize your resources!Here’s the graphic of my GROW Equation.Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Ep. 65 – Debunk 5 Niching Myths If You Want To Scale Your Small Business
14-02-2023
Ep. 65 – Debunk 5 Niching Myths If You Want To Scale Your Small Business
You’ve heard all the expressions:✔️  Riches in the niches✔️  Nail your niche✔️  If you’re selling to everyone, you’re selling to no one✔️  For that one – substitute marketing, writing, etc.But perhaps you’re a little skeptical about how this will help you scale your business!Even though this is part 3 of my Niching Down series (check out Ep. 63 and 64) – the thing I’ve learned from coaching hundreds of clients is that you probably won’t be open to the whole concept of niching down…. until I’ve helped you debunk some myths around this all-important strategy!!That’s certainly been true for myself and my clients!!While you go through these 5 myths, I want you to ask yourself if any of these describe your impression of the concept of niching down.  Have you ever said the same thing to yourself about niching down?Understanding why you might feel this way and what the solutions are to shift your thinking is the first step on the path to finding your profitable niche.My goal for this episode is to help you remove all of the doubts and resistance you have about niching down so that you can grow your business faster by finally being ready to try this effective way of positioning your business in the marketplace.After listening to this episode, if you feel super excited about taking a fresh look at your business, then I can safely say I’ve done my job!Keep in mind, whatever I share with you in this podcast comes from my own experience and from the work I do with service business owners. These are not just theories; these are real-life examples. And, the best part is, by just listening to this, you are preventing yourself from making the same mistakes I or my clients have made!Not a bad deal, right? If your answer is a huge “hell yes!” then you are ready to dive in! If you missed these earlier episodes on niching down:#63 – Marketing Lessons I Learned From My Fishing Adventure (listen here)#64 – Want to Make More Money: Niche Down (listen here)#60 – You can absolutely build your business differently! Expert Guest – Wendy Brookhouse, CFP (listen here)#11 – From Overwhelmed to Overjoyed! with Guest Milena Cardinal (listen here)Niching Down is part of building your Authority Visibility Blueprint in the ‘G’ of my GROW Equation.Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Ep. 64 – Want to Make More Money: Niche Down
07-02-2023
Ep. 64 – Want to Make More Money: Niche Down
Niching down will be one of the most counterintuitive things you’ll do for your business, but believe me, IT WORKS.Niching down will make you more money – over and over again!However, it’s not only a scary strategy to implement for many business owners, it’s often not clear HOW to do it.In this episode, I’ll get simple about:What a niche isThe difference between a niche and an avatar (and why it matters)3 powerful results your business can experience when you nicheA ton of benefits you’ll see from niching down.Because I’m all about helping you IMPLEMENT this information, I’m hosting a FREE BOOTCAMP – Niche Down, Profit Up where I’ll help you actually do the work!You’re a perfect fit for this bootcamp if, You’re ready to scale your businessYou’re tired of spending money on marketing and not getting any leads?  Or the perfect-fit clients?You don’t know where to start looking for your dream clients (champagne clients)You get confused and overwhelmed just thinking about marketing or writing marketing materialsRegistration & information here - https://dianalidstone.com/shop/bootcamp/I highly recommend that you listen to the 1st episode in our Niching Down series: Ep. 63 – Marketing Lessons I Learned From My Fishing AdventureNext week: I’ll be sharing some niching mistakes that I’ve made!!!Niching down is one of the key elements of building your Authority Visibility Blueprint in the GROW Equation.Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Ep. 60 – You can absolutely build your business differently!, Expert Guest – Wendy Brookhouse, CFP
05-01-2023
Ep. 60 – You can absolutely build your business differently!, Expert Guest – Wendy Brookhouse, CFP
Hello podcast listeners…Who inspires you?  I’m inspired by women business owners who are (as I say) brilliant and bold.  Today’s guest is both – she’s built a successful business in a male-dominated industry (brilliant) and she stands out – she’s made some bold moves to ensure her business isn’t like anyone else's!If you’re ready to work less & earn more AND to build your wealth – then you’re going to love this episode.Wendy & I discuss:Niching down and how it helped her businessWhy niching is so scaryHow her financial planning business is different The 5 numbers business owners need to know to build wealthYOUR ACTION STEPS:1.        Niching down equals profits up; continually think about how you could further niche down.2.        Consider incorporating aspects of different business models into yours i.e. instead of trading time for dollars as in the financial planning or legal industries; how could you build programs/products/offers to sell.3.        Know your Power Number™REFERENCES: Differentiate to Grow program – https://dianalidstone.com/differentiate-to-grow/Wendy’s Total Wealth Blueprint - https://totalwealthaccelerator.com/blueprint/ Podcasts:Episode 50 – (Audit Strategy Interview) Becoming an Authority in Your NicheEpisode 35 – How to Avoid a Costly Marketing Errors & Make Every Dollar Count Blogs:How to narrow your niche & win more clients! (read here)5 Steps to Winning More Business With Ease (read here)ABOUT OUR GUEST EXPERTWendy Brookhouse knows how to find, keep, and grow your wealth. As Founder and Chief Strategist of Black Star Wealth, she works with business owners to simplify their finances to achieve outstanding results. Creating wealth is more than just math – figuring out the ‘why’ behind your financial decisions can change your money mindset and better set you up for success.  Wendy’s Contact information:Website: https://blackstarwealth.com/Email: wendy@blackstarwealth.comPhone #: 902-830-0533Social media links: www.linkedin.com/in/wendybrookhousefacebook.com/blackstarwealthinstagram.com/wendybbrookhouse  FREE GIFT FROM WENDY:  https://blackstarwealth.com/wp-content/uploads/2022/12/eBook_The_Yes_box.pdf Here’s the graphic of my GROW Equation.Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Ep. 59 – What If Your Business Could Accomplish Absolutely Anything (Part 2 of 2)
29-12-2022
Ep. 59 – What If Your Business Could Accomplish Absolutely Anything (Part 2 of 2)
Welcome to part 2 of the series – What if your business could accomplish absolutely anything!  Last week I asked you to imagine that I had given you an Aladdin’s lamp and you had one wish for your business.This week, I share the 5 essential components of a well-written Big Picture Vision that would help you bring this wish into reality.I mention Michael Hyatt’s book – The Vision Driven Leader – and extended an invitation to write your Big Picture Vision with me in January.Registration and details of this virtual event are here: https://dianalidstone.com/shop/vision/A Big Picture Vision will help you make better decisions about people, processes, finances and strategies.  It will also unify and inspire your team so that they are helping you build the business you’ve always wanted.RESOURCES:Podcast Episodes...Episode 58 – What If Your Small Business Could Accomplish Absolutely Anything? (Part 1 of 2)Episode 19 – A Great Vision Fixes Just About Everything with Guest Carey ConleyBlog Posts...How To Think Long Term, Even In The Face Of Uncertainty (read here)Top tips on becoming a more decisive & confident business leader (read here) ACTION PLAN:1.        Be kind to yourself if you find goal setting & achieving difficult2.        Give yourself the gift of the Visionary GPS workshop here - https://dianalidstone.com/shop/vision/Here’s the graphic of my GROW Equation.Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Ep. 57 – How Being A Purpose-Driven Business Has Supercharged His Growth, Expert Guest – Jamie Madigan
15-12-2022
Ep. 57 – How Being A Purpose-Driven Business Has Supercharged His Growth, Expert Guest – Jamie Madigan
Ever wonder why business owners do what they do?  Sure – for many of them it’s the money!  And then, there are people like my guest who have connected with their deeper purpose; their compelling WHY.  Being purpose-driven is certainly a differentiator.Jamie Madigan, CFP and I discuss:How Jamie found his ‘purpose/why’ and how it came in two different stagesHow his purpose impacts his business focus & effortsHow to protect your business income – tax freeWhy advocating for yourself in all areas of life is so importantWhat lights up Jamie today!ABOUT JAMIEJamie’s financial planning services are provided at no cost to his clients because he believes that Canadians shouldn’t have to pay to get ahead in life. Knowing that the need for financial literacy and financial planning is now greater than ever before, Jamie empowers each client to develop their own personalized Legacy Insights.Jamie’s contact information:Website:  https://www.beaconpoint.ca/ Email: jmadigan@beaconpoint.ca Phone #: 416-791-0535Social media links: https://www.linkedin.com/in/jamiemadigan/ , https://www.facebook.com/JamieMadiganFinancialPlanner/ , https://www.instagram.com/jamiemadiganfinancialplanner/ Jamie’s Action Plan for business owners who want to protect their income:1.   If you don’t have your income protected, reach out to an expert.You’re invited to book a complimentary session with Jamie to answer any questions or concerns to determine if they’re properly covered or at risk - https://calendly.com/jamiemadigan/intro 2.   Build a plan to protect your income that is customized to you and your situation!  Jamie uses his Legacy Insights to help his clients.Here’s the graphic of my GROW Equation.Want to learn more about other ways to differentiate your business, listen here.Share your feedback with me by clicking here and leaving a short voice message! Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Ep. 56 – Client Attraction Without Social Media: Is It Possible?
08-12-2022
Ep. 56 – Client Attraction Without Social Media: Is It Possible?
Can you really build a successful business without social media today?The gurus say you have to be on social media but more & more I’m hearing things like… "I wish I never had to use social media" or "I want to get off social media but I don’t know how" or "isn’t social media compulsory"? If you’re burnt out or overwhelmed by all the information about using social media to grow your business – this episode is for you!I share:What the gurus aren’t telling you and this is why your current social media strategy isn’t bringing you the leads you wantClarification on the term ‘marketing’3 key components of my Marketing Sweet Spot SolutionReal-life examples of how you can build a wildly profitable business without social mediaACTION PLAN:1.  Decide whether you want to use social media as your primary method of generating leads.2.  If not, then book a free Marketing Sweet Spot Solution session here.3.  If you do decide – please listen to this episode to ensure you do it without making these mistakes.4.  Want to really differentiate your business, stand out and explode your profits, check out Differentiate to Grow program here. RESOURCES:Download – 100+ Ways to Get Known & Market your business without social media here Listen to other episodes – Why Being Everywhere Isn’t the Best Advice to Grow Your Business!Here’s the graphic of my GROW Equation.Share your feedback with me by clicking here and leaving a short voice message!  Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Ep. 55 – How to Avoid the 7 Common Social Media Marketing Mistakes
01-12-2022
Ep. 55 – How to Avoid the 7 Common Social Media Marketing Mistakes
There’s a big social media TRAP out there that I see way too many coaches, consultants and professional service firms fall into that are keeping them from magnetizing high ticket, life long, clients; not magnetizing the right clients; wasting HUGE amounts of $$ and time. During this episode, I’m going to share:The COMMON 7 social media marketing mistakes How to avoid these mistakes5 key elements you need before you’ll see a positive ROI from social mediaHelping clients avoid these mistakes is just one little bit of what I do…Imagine if you could stop wasting $$$ and time doing social media the way you are currently doing it and instead…Ask yourself whether you really need social mediaSocial media was your ally – your friendHT clients checked you out on social media and reached out and booked calls with you ready to hire you – imagine those sales conversationsIn the meantime – subscribe to my podcast so you won’t miss any of this goodness because I’m passionate about helping entrepreneurs work less – earn more!Here’s the graphic of my GROW Equation.ACTION PLAN: 1.   Identify your social media marketing strategy – what’s the outcome you desire?  Today, next week and in 90-days.2.   Focus on using your ONE communication style in everything you do.3.   Strengthen your reputation by knowing exactly how you are the ONLY choice for your prospects, not just another choice.4.   Be consistent in your timing and your messaging.5.   Identify the right platform for you to master (or do you even need to be on social media right now?).6.   Align your content with your messaging – preferably with your Flagship Framework.7.   Review your content and make it super relevant to today’s buyers in today’s economy.Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Ep. 54 – (Audit Strategy Interview) A proven method to get unstuck and refocus your business
24-11-2022
Ep. 54 – (Audit Strategy Interview) A proven method to get unstuck and refocus your business
There are times when we can all feel ‘stuck’ or plateaued in our businesses whether it’s at a $50K, or $5M revenue!  When it happens, it’s our natural tendency as entrepreneurs to do more – create more courses; products; services; attend more networking events; to post more on social media.  However, in this episode, I’ll share with my guest how she can refocus her business by doing less! Cheryl Scoffield, Kickstart Your Company, is my special guest.  She has discovered that her business has stalled so we discuss how she can completely refocus her business and simplify it at the same time for more profit!We talk about:How to ‘identify’ your dream clients so that they can self-identify themselves.Applying the 'Do Less, better' mentality.Why the Magic Rule of 1 works like magic.How a new lead magnet could give her dream clients a quick win.Here’s the graphic of my GROW Equation.ACTION PLAN: To get into the ‘Do Less, better’ mindset, here is the counterintuitive way to refocus your business with the Magic Rule of 1:1.  Micro niche down (shift from being a generalist to a specialist).Listen to episode 11 (From Overwhelmed to Overjoyed) with my client Milena Cardinal who exploded her profits when she declared her specialty!2.  Solve one problem for your dream client.3.  Create ONE solution (core offer) that solves that burning question.4.  Decide on the ONE method you want to use to get your message out there.5.  If you’re going to use social media, then focus on one platform.Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Ep. 52 – Profit Talk  Stepping Into Your Role As CEO To Focus On What Truly Matters For Your Business Profits
10-11-2022
Ep. 52 – Profit Talk Stepping Into Your Role As CEO To Focus On What Truly Matters For Your Business Profits
Small business owners often find themselves stuck doing all the things – everything from marketing to operations and finances.  I remember a time during my retail days, I even cleaned the toilet, but not the best use of my time. Want to learn a better way to ensure you are the true visionary of your business? ACTION PLAN:1.  Follow Donna’s 5-step plan to regain time in your agenda so you can focus on driving your business forward:Do a time-tracking exercise for a minimum of 3 days.Review your activities from the time tracking and place a dollar sign ($) next to those activities which are Revenue Generating.Review your activities again, this time place a star (*) beside those activities which take too much of your time or are a drain on your energy (some will be both $ and *).Apply the SAP Method Streamline or automate those with $$$. Assign or appoint (delegate) those with a * and be sure that you have a defined ‘process’ for them to follow as this will help them be more successful. Pause and decide which activities could be totally removed. Apply the 80/20 rule!Organize your week like a CEO to focus more on visionary activities.   2.  Download Diana’s CEO Weekly Meeting Checklist.3.  Download Donna's 35 Ways to Streamline Your Life! GUEST INFO:Donna Dubé the founder and owner of Productivity Plus.  She partners with high-level entrepreneurs to bring their business goals and dreams to life. With an emphasis on project management, accurate measurement of data, and operational excellence, she establishes the strategic foundation to allow their business to run with greater ease. https://www.productivityplusva.ca/productivityplus3@gmail.com Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.