Join us for an insightful episode of #localbites as we dive into the captivating journey of Alexandra Scott within the restaurant industry for an impressive 13 years. Starting from the humble role of a server, she hustled her way up to management stardom and eventually found herself rubbing shoulders in the corporate realm. Currently, Alex is the secret sauce behind Tableside Restaurant Group's marketing wizardry.
Drawing from her front-line experience, Alex brings a fresh and distinctive twist to the world of marketing, sharing valuable lessons she's gathered along her path. Tune in to catch the exclusive scoop on her riveting ride. Tableside Restaurant Group, masters of managing multiple restaurant brands, isn't just about great food – they're all about community engagement. Alex spills the beans on some of their community-captivation strategies, with a spotlight on a game-changer: influencer partnerships. Learn how they sprinkle that influencer magic to not only draw the crowd but also shine a spotlight on their eateries.
And here's the golden question: You've got a full house after the influencer cameo, but how do you make sure they keep coming back for seconds? Alex breaks it down – turning those one-time diners into beloved regulars.Hungry for insights? Eager to discover how the restaurant game really works? Join us on this episode as we unravel the mysteries behind the scenes, learning from the best in the biz. It's all served up fresh on #localbites!
[00:00] Show intro
[01:17] Alex and her story
[06:30] How Alex learned to keep ego out of things
[08:03] Engaging different brands and the community
[12:14] Picking influencers to work with
[15:12] Measuring the success of campaigns
[17:01] Turning one time customers into loyal ones
[18:51] Campaigns that succeeded (and the ones that didn’t)
[22:28] Marketing advice for aspiring restaurateurs
[24:29] Closing out
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