Sales After Dark: Convert 10x More Customers

#LocalBites

20-06-2023 • 28 mins

Tune in to Learn How to Convert More Customers 🫵

👉 Learn more about Tyler and Business:
➡️ https://www.threesmallscoops.com/about_us

Join us in this delightful episode of #localbites as we dive into the inspiring journey of Tyler Small, a serial entrepreneur and the proud owner of Three Small Scoops. Guided by his supportive wife and accompanied by an adorable puppy, Tyler's entrepreneurial story began when he faced a setback—losing his job during the recent tech layoffs. Undeterred, he swiftly turned to his childhood passion for making ice cream, embarking on a remarkable journey of resilience and creativity.


Tyler's path to success encountered an unexpected hurdle when he realized that Illinois' outdated food laws limited his options for selling his ice cream creations. Ever resourceful, Tyler embarked on an exploration that led him to discover an array of delectable products he could craft straight from his kitchen. This revelation gave birth to Three Small Scoops, a venture that now offers not only mouthwatering vegan ice cream—technically known as frozen desserts—but also an assortment of delicious baked goods and desserts.


Today, Tyler shares his scrumptious creations with the local community, delighting customers at cafes, events, and markets. Moreover, he has harnessed the power of digital platforms, utilizing his website and social media channels to connect directly with ice cream enthusiasts and dessert lovers alike. From his kitchen to your doorstep, Tyler's commitment to quality and innovation shines through each delectable treat he offers.


In this episode, we'll explore Tyler's journey of perseverance, adaptability, and culinary passion. Discover how he transformed a challenging situation into an opportunity to create a business centered around his childhood love for ice cream. Tyler's story serves as an inspiration to aspiring entrepreneurs, highlighting the importance of creativity, resourcefulness, and a willingness to pivot in the face of adversity. Tune in and indulge in the tale of Three Small Scoops as Tyler shares some of the valuable lessons that he has learned along his journey. Get ready for a tantalizing episode filled with entrepreneurial insights, delicious treats, and the sweet taste of success.


[00:00] Show intro

[00:35] Introduction to the show’s guest: Tyler Small

[01:37] Tyler’s criteria in finding creations to sell

[06:21] How did Tyler choose the locations to sell at?

[09:45] Hitting the ground running before perfection

[11:02] Direct customer feedback

[11:45] Advice for entrepreneurs who are hesitant to sell before a product is perfect

[13:59] The biggest challenge

[15:18] What kept Tyler motivated?

[16:27] Where do you go to find reliable info about food laws?

[20:40] Higher sales at bars vs. farmer’s markets

[24:32] Patterns in customer sales in bars vs. markets

[25:12] Overcoming fears about selling in person

[26:58] What’s next for Three Small Scoops

[27:34] Wrapping it up


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