In this week's #localbites episode, John Pickerel, founder of Buckhorn BBQ Grill, shared his inspiring journey from farmer's markets to eight thriving brick and mortar locations. Buckhorn's success is attributed to their unique cut of meat, drawing long lines. To build loyalty, they pioneered a data-driven loyalty program ahead of Starbucks.
Consistency and predictability have been vital to Buckhorn's triumph. By offering top-notch food and service, they gained customers' trust, becoming a go-to choice. John stressed the high cost of empty chairs, reinforcing their commitment to maintaining high standards across all outlets. As a seasoned restaurateur, John's insights are invaluable for aspiring entrepreneurs. Standing out, fostering loyalty, data utilization, and consistency are key takeaways from Buckhorn BBQ Grill's remarkable journey.
In conclusion, #localbites' episode with John Pickerel is a must-listen for those seeking inspiration in the competitive food industry. John's success story motivates listeners to embrace innovation, prioritize customer relationships, and strive for excellence in their own ventures.
[00:00] Show intro
[01:23] Welcome to John: his background and restaurant
[03:57] Why tri tip and how was the menu built around it?
[05:49] From one to eight locations
[07:25] How do you get repeat customers?
[10:03] What has changed in John’s loyalty programs?
[12:42] Using data to figure out growth
[15:13] Has the process of opening new locations gotten easier?
[16:50] The biggest challenges in eight locations
[19:21] From unknown to brand awareness
[21:54] One piece of advice who is about to start building a restaurant brand
[23:31] Wrapping it up
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