Here’s the moment of truth. Door knocking works. It’s a tough task and it requires persistence and the right strategy. If it were easy, everyone would do it. Toni Sing walks us through from planning and timing to preparing marketing pieces and dress code before hitting the streets. A few simple tips for this successful real estate lead generation strategy includes doing your research on the neighbourhood such as knowing the school districts, amenities, and safety ratings. Plant some seeds for future prospecting and provide valuable information about the history of home values and how the assessments have fluctuated with the market. And finally give them an opportunity to choose their neighbours by extending an invitation to your open house. Ask for permission to make conversation and keep it short and positive. Toni shares how door knocking on 250 doors led her to two deals in her first month in the business. Ready, set, go!