105. Natasha Purnell - Creating A Workplace Culture To Increase Sales & Client Loyalty
As Chief Cultural Officer, Natasha Purnell's job is to keep Park Insurance's employees happy. Her goal is to directly impact all the employee's ability to feel passionate about their daily contributions and capacity for happiness in the workplace. Higher employee engagement and satisfaction has proven to have key business outcomes of upwards to 14% higher productivity, at least 18% higher sales, more than 10% higher productivity, and an increase of 10% in customer loyalty. It can also contribute to a significant decrease in employee turnover and minimize at least 40% of employee mistakes and safety incidents.
"Culture is more of a feeling than it is something that is tangible," Natasha explains. In this episode, we review why culture is important, the key elements to employee engagement, and how a positive culture can grow your business and client satisfaction. She also provides ideas of fun and friendly culture building challenges and cool company perks you can start implementing today to build an amazing workplace culture.
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