In The House

In this week's episode of "In The House Podcast", Andrew Fogliato—owner and publisher of RealEstateMagazine.ca and founder of JustSellHomes.com—shares his expertise on how to elevate your real estate business with customized marketing solutions. Just Sell Homes offers plans and price points tailored for Realtors, emphasizing trust throughout the lead generation process. Learn how to discover potential clients, engage in meaningful conversations, and convert leads into long-term, loyal customers. In this episode, you will learn impactful strategies to: Track and build your audience, The Pros and cons of Organic vs Paid Ads - what's the difference, The effectiveness of automated responses and call to action through Landing pages for client conversion. Don't miss this episode packed with actionable insights to boost your real estate success!

How do you currently approach networking in your real estate business, and what challenges do you face? For many, the word "networking" may evoke feelings of apprehension, but Jenny & Toni are here to show you how to transform it into a powerful tool for success. From small gatherings to large events, they dive into strategies for making genuine connections that transcend mere business transactions.Discover the art of making networking a lifestyle, seamlessly integrating it into your daily interactions. In this episode, you will learn how to ask thought-provoking questions, listen attentively, and take meaningful notes to deepen your connections. They explore the importance of following up and providing value to others, whether it's through personalized notes or mutual referrals.Whether you're an extrovert thriving in social settings or an introvert seeking energy-efficient networking methods, this episode offers practical tips to suit your style. From coffee meetings to online communities, find the approach that works best for you and watch as networking becomes not just a task, but a fulfilling way to expand your sphere of influence.

Join Jenny and Toni as they take you on a journey of self-discovery, growth, and fulfillment in the world of real estate. This podcast explores what it means to trust your instincts, embrace your calling, and thrive in the dynamic world of real estate. Let's deep into the challenges and triumphs of trusting your intuition and navigating the evolving landscape of the real estate industry.Our hosts share insightful anecdotes and practical advice on embracing change, overcoming fear of failure, and building resilience. They discuss the importance of tuning into your inner voice, even when the path seems uncertain, and the significance of adapting to market trends while staying true to your values.From setting clear goals and nurturing client relationships to prioritizing self-care and maintaining work-life balance, Jenny and Tony offer valuable insights gleaned from their own experiences as successful real estate professionals. Whether you're a seasoned agent or just starting out, this podcast will inspire you to trust in your calling and embrace the journey ahead. Let your inner wisdom guide you to success!

Toni and Jenny explore the latest technologies revolutionizing the real estate sector. From integrated smart home systems to advanced health monitoring, water purification systems, and high-tech building materials, they uncover the myriad ways in which technology is reshaping modern living. These advancements are enhancing comfort, convenience, and sustainability in homes, paving the way for a more connected and efficient living environment. By adding in a smart homes ecosystem, the hosts provide valuable tips on how these technologies can add value to the price of the home. Let's start diving into the practical applications, benefits, and considerations of these home solutions! Jenny also advises agents on preparing the CPS and ensuring an exceptional customer experience when handing over the home to new buyers, complete with these integrated technologies.

What role do you believe core values play in shaping your identity and decision-making? Have you ever taken the time to consciously identify and reflect upon your own core values? Explore the profound influence of core values on identity and decision-making with hosts, Jenny and Toni. Delve into their personal journeys as they define and live by their top three core values. From experiences in brokerage, team work, to moments of personal growth, they engage in a candid conversation touching on themes of trauma, self-discovery, and how past experiences shape present behavior. Jenny's values of mastery, vision, and intuition intersect with Toni's values of love, integrity, and respect, offering diverse perspectives on the topic.Join the hosts as they encourage listeners to embark on their own self-discovery journey, embracing the transformative potential of core values for a more fulfilling and joyful life.

Join Tegan Moss and Gillian Harvey, founders of NatPark Creative, as they share insights from their experiences working on boutique and large-scale real estate projects throughout the Lower Mainland. As founders of a branding and marketing agency, they dive into their unique approach of blending strategy and creativity to deeply understand clients' needs and turn their visions into reality. Toni and Jenny join in on the conversation to dive deep into the psychology of branding, leveraging technology for marketing, and creating cohesive experiences for buyers. Learn how circular shapes and warm colors can tap into emotions, and explore the importance of consistency across various marketing channels. From costly signaling and input bias to immersive experiences, explore innovative branding strategies and on how they introduced truly net-zero living experiences and off-the-grid developments to the market.Tegan and Gillian run a lean and cohesive team, despite members being dispersed across different cities. This episode offers invaluable wisdom and inspiration from two trailblazing leaders who are not only redefining the landscape of modern business but are also reshaping the very essence of branding and creativity in the industry. Tegan and Gillian's innovative approach to branding and marketing goes beyond conventional practices, pushing the boundaries of creativity and strategic thinking to new heights.

Looking to craft a killer real estate agent bio that captivates your audience and sets you apart? Join Toni and Jenny in this informative episode where they delve deep into the art of bio writing, even for those new to the business. Your bio isn't just about listing your achievements; it's about telling your story and showcasing your value proposition. It's your chance to make that crucial first impression, whether it's on your website, social media, or even at speaking engagements.Both hosts share invaluable insights on how to infuse personality, leverage previous experiences, and emphasize altruistic contributions to make your bio stand out. From utilizing favorite adjectives to crafting dynamic stories, they cover it all. But it's not just about seasoned agents; even new agents can create compelling bios. Highlight your journey leading up to real estate, showcase your enthusiasm, and emphasize your dedication to the craft. Remember, there's only the first time, and your bio can make all the difference to leaving a lasting impression.

Are you hesitant to be perceived as aggressive in your follow-up, waiting for clients to make the first move, and wishing for a more effective approach? Are you unsure about how to ask the right questions to spark interest and opportunities, especially when there's been no contact with potential clients?Tune into this episode to unlock the secrets to overcoming these challenges and mastering the art of lead engagement. Toni and Jenny unravel the art of overcoming common ghosting, dropping a web of connections over leads, and automating processes so you stay top of mind as the clear choice for your clients. They present five practical ways to improve, including the power of persistence, sparking urgency, and mastering the speed to lead. Don't miss out on this episode to discover the key secrets to elevate your lead follow-up game but also position yourself as the only real estate professional your client needs to be hiring!

Toni and Jenny navigate the intricate world of real estate brokerage changes. In this episode, they delve into the common motivations that drive real estate agents to switch brokerages at the beginning of the year. From seeking a better commission structure to the quest for advanced technology, marketing tools, and professional opportunities, they go over the five key motivations that lead agents to make significant changes in their real estate careers.They share candidly about their personal journeys and experiences where aligning values and personal and professional growth impacted their decision-making process behind brokerage changes. This informative episode provides a great insight on the factors influencing real estate professionals in their quest for success and fulfillment.

Embark on a transformative journey with hosts Toni and Jenny as they delve into the art of vision boards, guided by the wisdom of the heart. In this episode, inspired by personal experiences and a shared commitment to holistic living, they explore the power of manifestation through vision boards. From crafting the board to understanding the nuances of personal and professional desires, they share insights on building a life that resonates with your authentic self.Discover unique approaches to vision boarding, ranging from traditional collages to digital canvases, and hear firsthand experiences that led Toni and Jenny to shift from ego-driven goals to heart-centered intentions. Join them as they discuss the importance of rest, self-love, and the balance between feminine and masculine energies. Uncover the connection between intuition, humility, and building a thriving real estate team that empowers everyone involved.Tune in for a candid conversation that goes beyond the surface, exploring the deep currents of personal growth, self-awareness, and creating a life that aligns with your values. “Embodied Wisdom” is not just a podcast topic; it’s an invitation to explore the depths of your soul and manifest a life that feels genuinely yours. Are you ready to step into a world where your vision becomes your reality? Join Toni and Jenny on this insightful journey of self-discovery and intentional living!

Toni and Jenny dive into the inspiring journey of Shirin Saleh, a powerhouse female leader in the real estate industry. As the owner and managing broker of 88West Realty, Shirin reflects on the challenges she faced and the values that drive her vision for the company. This episode explores the intersection of leadership, entrepreneurship, and the importance of being a visionary. Committed to empowering a broader group of agents, Shirin discusses the reasons behind running for Director-At-Large with the Real Estate Board of Greater Vancouver.Uncover her strategic goals for 2024, including a groundbreaking vision to harness the industry's most valuable currency—data—and empower realtors by putting their information back in their hands. Learn how to find your "why", how to balance a property management and real estate license, and how to foster self-improvement and resilience. Finally, find out how to support her as she campaigns for a position for the board of directors and how you can also be involved to making a significant impact in the real estate industry and beyond.

Toni and Jenny have the pleasure of interviewing Michele Tung, a distinguished entrepreneur and seasoned General Manager with a rich background in international business. With two decades of experience spanning Canada, the USA, China, and Australia, Michele has founded and managed several successful companies, including Virgo Ventures, Mandarin Orange, HALO Digital, HALO Building Materials, and Willem Bosquet. Currently, she serves as the Co-Founder and CEO of homeD, a company advocating for locally-made, high-performance modular homes with a social purpose, aligning with the growing demand for sustainable and socially responsible housing solutions.During the interview, Michele shares insights into her entrepreneurial journey and discusses the benefits of modular homes compared to traditional construction methods. She delves into homeD's mission to address the housing crisis, collaborate with municipalities, and promote affordability through innovative, sustainable housing solutions. Michele also highlights the company's focus on collaborating with non-profit organizations, supporting local businesses, and creating job opportunities through a simplified assembly process. The conversation explores the future of modular housing, potential collaborations with tradespeople, and homeD's expansion plans across different regions, including Portland and San Francisco along the West Coast.

Who are you being today that is creating the future you want? Join us in a thought-provoking conversation with our favourite human, Deborah Stellingwerff, where we delve into the intricacies of self-leadership and its profound impact on personal and professional journeys. Deborah shares insights on defining self-leadership, its role in sales strategy, and its execution in effective leadership.We uncover pivotal moments in Deborah’s personal journey that shaped her understanding of self-leadership and influenced her approach to business and sales. Discover strategies for maintaining a positive mindset during challenging market cycles and overcoming moments of self-doubt and rejection especially for sales professionals. We explore the delicate balance between leading oneself effectively and leading a sales team to success, uncovering key traits crucial for practicing self-leadership in the dynamic field of sales. Tune in for an enriching conversation that transcends conventional sales wisdom and delves deep into the world of self-leadership and sales mastery.

Randy Dyck, the founder and proprietor of the Eximus Real Estate Team, serves as a living embodiment of a distinguished high achiever within the industry, consistently propelling his career to new heights over the course of the last three decades. Commencing his day punctually at 8 am daily attired in a professional suit, if he failed to secure at least one appointment by day's end, he would diligently return to the office post-dinner until a successful appointment was realized. His big audacious goal now, inspired by the inscription on a one hundred dollar bill he pulled out during the interview, involves orchestrating a network of influential individuals who encourage, inspire, and extend invitations to thousands encouraging them to join their respective circles. How does he aim to accomplish this feat? By assembling extraordinary, uncommon, and superb leaders through Realtor Collective, fostering dialogues and tackling pertinent real estate hurdles.Ready to take your real estate career to the next level? Randy shares how being a 'sniper' and 'clubbing' today will get you the leads you need in today's market. And find out how much penalty he had to pay to CRTC after making a cold call to a lead. He emphasizes how resilience and self-belief will help you navigate through uncertain times to become a thriving professional.

Doug Hayden, the founder and president of Arthroto Group, is at the forefront of revolutionizing the real estate landscape. Doug discusses how his innovative prefabrication solution is transforming underutilized office spaces into vibrant residential and missed-use areas. Doug shares insights into the house crisis between the tech industry, commercial office spaces, and residential housing. He explains how the COVID-19 pandemic accelerated changes in commercial real estate, leading to a collapse in office spaces and a looming debt crisis of $5 trillion.Identifying the top cities and municipalities most affected by the growing demand for residential spaces, Doug breaks down Arthroto’s role in the conversion process as a service. This podcast explores the factors influencing building selection, the cost consideration, and the unique features of Arthroto’s prefab solutions. Tune in to gain a deeper understanding of how Arthroto’s Group is reshaping real estate with it's cutting-edge approach, confronting challenges in volumetric construction, and creating opportunities for a more dynamic and sustainable housing future.

Ever wondered how a strong personal brand could potentially increase your average sales commission? Interested in learning how to communicate your worth effectively and confidently charge more for your real estate services? Toni and Jenny dive into the power of crafting a strong personal brand to maximize sales commission. They explore the essence of personal branding and how looking good on marketing material goes beyond logos and slogans. Clients aren't just seeking transaction facilitators; they're looking for trusted advisors to guide them through significant life decisions.The podcast hosts share personal experiences and examples, highlighting the significance of community involvement, certifications, and affiliations in establishing your niche. For agents aiming to increase their rates, the hosts recommend incremental increases, clear communication of value, showcasing success stories, and continued learning.Eager to explore the psychology of pricing and perceived value in the real estate market? Tune in to this podcast to elevate your real estate brand, attract ideal clients, and confidently charge what you're worth. Learn from real-life success stories, stay informed about industry trends, and let your personal brand become a powerful asset in your real estate journey.

Embark on a journey into the innovative realm of real estate alongside Justin R. Melville, VP Brand at REW, and Stephen Tadgh, the 'guy with the camera.' Join us as they unravel the secrets of reshaping real estate media through the revolutionary series, 'RealTours.'The podcast takes a dive into Stephen's role in the show, RealTours, where he shares his experience as a content creator navigating the real estate landscape. The journey, starting as a collaboration idea in 2022, has evolved into a pilot series and eventually a full-fledged 14-episode show. Stephen's unique perspective on Realtors in Ireland and the positive experiences with Vancouver Realtors unfolds, making the show a remarkable success with over one million views.Discover the behind-the-scenes anecdotes, the fascinating stories of 14 distinct neighborhoods, and the collaboration that brought this incredible series to life. Whether you're a real estate enthusiast, a Realtor, or just someone who loves quality content, this episode offers an exclusive peek into the world of RealTours and the vibrant real estate community it showcases. Tune in for a lively conversation filled with insights, humor, and a touch of Irish charm!REW offers the best real estate search experience for individuals and families looking for new properties in Canada. They are a leading real estate platform with access to MLS® listings across Canada's thriving housing market. Whether you're searching for an apartment to rent or a house for sale, you'll find countless options to choose from. Visit www.rew.ca to get started on your real estate adventure!

Why is true self-leadership such a rarity? Join us as we explore the various facets on self-leadership, touching upon the desire for improvement juxtaposed with the fear or lack of knowledge on how to take the next steps. We dissect the cultural influences on our perception of self-leadership and personal development, often associating it with external symbols of wealth and success.In this insightful conversation, Toni and Jenny navigate through the challenges of maintaining focus and discuss the impact of societal norms, especially in today's era dominated by social media and the hustle culture. They also share their perspectives on refining processes, embracing curiosity, and recognizing the pitfalls of working on autopilot. This episode takes a deeper dive into emotional intelligence, exploring its five components: self-awareness, self-regulation, internal motivation, empathy, and social skills. Listeners gain valuable insights into fostering these qualities to navigate the emotional terrain of real estate transactions successfully. Tune in for an exploration of self-leadership in the real estate realm, where Toni and Jenny provide valuable insights, actionable tips, and inspiring anecdotes to empower listeners on their path to true self-leadership.

Toni and Jenny sit down with Molly Rodham from the Jared and Molly Real Estate Team in Phoenix and Scottsdale, Arizona. Molly shares her journey into the real estate business, detailing the unique story of how she and her husband, Jared, transitioned from friends to business partners. Learn about the pivotal moment when they decided to move brokerages and how it transformed their approach to real estate.Explore Molly's expertise in social media marketing, where she has built over 34k followers. She shares practical advice for agents looking to leverage social media for lead generation and emphasizes the significance of authenticity in connecting with potential clients. Discover the platforms and strategies that have worked best for Molly, and learn how she manages to balance her content creation across multiple channels. From rebuilding a business to mastering the art of listing presentations, Molly provides actionable steps and valuable insights that can elevate your real estate game.Tune in to gain practical tips, industry wisdom, and a dose of inspiration from Molly Rodham's journey in real estate.

Jenny & Tony dive into the topic of firing clients and how to do it successfully. They share personal experiences and insights on why it's important to part ways with clients who are not a good fit. They discuss the challenges of working with clients who have a victim mentality or are highly emotional and how it can drain energy and create stress. They emphasize the importance of listening to your gut instincts and aligning with your ideal clients. The episode also touches on the use of personality assessments to better understand your communication style and the characteristics of clients you work best with. Toni reflects on a difficult experience and stresses the importance of maintaining respect and professionalism when parting ways with clients. Discover the empowering tactics to take control of your business and reach new heights.