Talk of the County Podcast | Swing into the Season: Columbus Clippers’ Ken Schnacke and Mark Galuska

Franklin County Media

01-04-2024 • 53 mins

We're featuring a special episode with none other than Columbus Clippers' President and General Manager, Ken Schnacke, and Assistant General Manager, Mark Galuska.

They gave us the inside scoop on the Clippers' dynamic marketing plays—from Dime-A-Dog Night to innovative themed games—and their unwavering commitment to fan experiences.

Huntington Park’s move marked a new era of success, turning community support into palpable stadium energy. Amid challenges like the pandemic, the Clippers have maintained astonishing attendance, a testament to their excellent customer service and strong community ties.

Veterans, first responders, and young fans alike all find something special at the Clippers games. And let’s not forget, amidst analytics and pitch clocks, it's the love for the game that truly resounds.

The Importance of Fan Experience in Sports: "I think we might be the only facility in town that welcomes people when they come into the ballpark, as friendly ushers and people that serve them throughout the game, and then actually go stand at the gates when they're leaving and thank you and thank them for coming." — Ken Schnacke

We're featuring a special episode with none other than Columbus Clippers' President and General Manager, Ken Schnacke, and his Assistant General Manager, Mark Galuska.

They gave us the inside scoop on the Clippers' dynamic marketing plays—from Dime-a-Dog Night to innovative themed games—and their unwavering commitment to fan experiences.

Huntington Park’s move marked a new era of success, turning community support into palpable stadium energy. Amid challenges like the pandemic, the Clippers have maintained astonishing attendance, a testament to their excellent customer service and strong community ties.

Veterans, first responders, and young fans alike, all find something special at the Clippers games. And let’s not forget, amidst analytics and pitch clocks, it's the love for the game that truly resounds.

The Importance of Fan Experience in Sports: "I think we might be the only facility in town that welcomes people when they come into the ballpark, as friendly ushers and people that serve them throughout the game, and then actually go stand at the gates when they're leaving and thank you and thank them for coming." — Ken Schnacke

Top Takeaways

1. **Innovative Marketing Strategies**: Ken and Mark discuss engaging fans through weekly specials like Dime-A-Dog Night, themed nights for popular franchises, and various promotions illustrates the importance of creating unique and engaging experiences to draw crowds

2. **Maintaining Tradition While Innovating**: The conversation with Mark Galuska reinforces the balance between introducing new features to keep the fan experience fresh and retaining popular traditions that have withstood the test of time.

3. **Community-Centric Approach**: The Clippers' focus on community engagement through kids' promotions, honoring local heroes, and partnering with schools and organizations highlight the team's dedication to being a pillar in the local community.

4. **Stellar Attendance Amid Challenges**: Ken Schnacke's highlight on the sustained success in attendance despite challenges like the pandemic shows the team's strong community support and the effectiveness of their fan engagement strategy.

5. **Importance of a Quality Fan Experience**: Through various initiatives like improved safety features, diverse food options, and customer service, the Clippers showcase the critical role a quality fan experience plays in maintaining a loyal fan base.

6. **Adapting to Modern Times**: The initiatives to address the pace of the game, including the pitch clock and adjusting to viewer preferences, demonstrate the organization's adaptability and dedication to evolving

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