Today we are talking about storytelling. The reason I wanted to start the entire series here is because donors are not checks, they are real relationships. And organizations that treat their donors as real human beings have ten times the success with fundraising. When you treat donors as a relationship, they are happy to share their stories, learn more about your success stories, and sharing them with their friends and family.
We are talking to Farid Askerov, owner of Shutter Sauce, and a video strategist focused on creating video assets that supercharge marketing for businesses and nonprofits. He is one of my go-to videographers for storyteller campaigns. In the interview, we discuss how he approaches stories, how he approaches video, how to hire a video storyteller for your organization, and some really great storytelling tips for nonprofits.
In This Episode
- What is a donor story and how do you make one? (6:17)
- Selecting donors to showcase and advocate for your organization (9:52)
- Crafting the story arch for your donor story (13:16)
- What to look for when hiring a video storyteller for your organization (15:41)
- Where to share videos about your organization (20:43)
- Storytelling tips for nonprofits (21:00)
- Putting together a good participant story for a nonprofit (23:22)
The Ideal Story Arc for a Donor Story
- Background on the donor’s life. Explore their struggles.
- How did the donor get in touch with the nonprofit?
- What has been the impact they have seen their dollars make?
- How have they seen the impact their dollars are making on the community?
- Call to action for new donors.
Links
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