In this episode, Roy and Ian discuss the reality of ‘Dumb Rules’. If you see a rule or policy that customers hate, find a way to eliminate it or at least change it in a way that makes it less offensive. These Dumb Rules find a way of destroying customer loyalty. Be brave. Be different. Cleanse your internal environment of things that don’t make sense to customers.
TLDRKyla Scanlon, Devin Friedman, Kat Angus, Sarah Rieger, Matthew Karasz