Destroy Dumb Rules And Save Your Business

In this episode, Roy and Ian discuss the reality of ‘Dumb Rules’.

If you see a rule or policy that customers hate, find a way to eliminate it or at least change it in a way that makes it less offensive.

These Dumb Rules find a way of destroying customer loyalty.

Be brave.

Be different.

Cleanse your internal environment of things that don’t make sense to customers.