Why You Must Destroy Dumb Rules to Save Your Business

Fast and Furious Ways to Grow Your Business

15-08-2023 • 24 mins

In this episode, Roy and Ian discuss the reality of ‘Dumb Rules’. If you see a rule or policy that customers hate, find a way to eliminate it or at least change it in a way that makes it less offensive. These Dumb Rules find a way of destroying customer loyalty. Be brave. Be different. Cleanse your internal environment of things that don’t make sense to customers.

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