Execute Your ImPerfECT Strategy Perfectly

Focus on HOW to EXECUTE; Pull Back on Getting Your Direction Perfect

Most businesses focus on getting their plan ‘perfect’—read this as conforming perfectly to the academic strategic planning doctrine promulgated by the pundits—and leave little time to determine the critical few actions they need to take to implement their chosen direction.

Unmatched performance in any market has more to do with the effectiveness of execution than it does with the efficacy of the plan.

It explains why some businesses win and others lose.

In this episode, Roy and Ian break down Roy’s proven approach to executing strategy flawlessly and how it leads to the level of performance Roy achieved in taking a startup to A BILLION IN SALES.