Thriving Stylist Podcast

Britt Seva

The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen? The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results. I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist. read less

Our Editor's Take

Hair stylists-new and experienced-who want to enhance their careers may enjoy the Thriving Stylist Podcast. Host Britt Seva shares advice, insight, and personal experiences on the show. Created as a business coaching podcast, she wants to help stylists master their craft. Britt's a positive host with an admirable work ethic. She's determined to teach listeners how to succeed in the cosmetology industry.

Britt is a social media and marketing expert for hairstylists. Her training began at beauty school, which she left at 19 to sell six-figure wedding packages. She decided to move back into hairdressing and started training within a salon. Through her innovative marketing techniques, Britt became a salon director. From that point, she started offering business coaching to other salons. Her experience is the basis of The Thrivers Society. It's an online hairstylist resource with learning modules designed for the industry. On the Thriving Stylist Podcast, she discusses everything from creating websites to pricing.

This podcast's goal is to provide education for beauty professionals. There are hundreds of episodes, each one lasting under 30 minutes. In one episode, Britt debates the pros and cons of accepting gratuities. Salon owners can learn about ways to increase revenue. She shares technology updates from salon software to social media tools. Britt also talks about leadership aspects, such as knowing when to dismiss a team member. Plus, she shares success stories from stylists with impressive careers.

The Thriving Stylist Podcast is a great resource. Beauty school students and salon owners alike can learn from Britt. Listeners hear personal insights and knowledge from within the industry. The host's mission is clear. She wants to help other like-minded beauty professionals.

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#364 - How to prepare for the American government administration change

#364 - How to prepare for the American government administration change

As we step into a new presidential term in 2025, uncertainty looms large. How will these shifts impact our daily lives? From healthcare and taxes to retirement and social security, the implications are far-reaching. A lot of this is speculative, but today I wanted to dive into the facts and figures of how this administration could impact us. I realize that these are the issues that matter most to you and your family, and I hope this episode helps you navigate what is to come in the near future! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/

Episodes

#364 - How to prepare for the American government administration change

#364 - How to prepare for the American government administration change

As we step into a new presidential term in 2025, uncertainty looms large. How will these shifts impact our daily lives? From healthcare and taxes to retirement and social security, the implications are far-reaching. A lot of this is speculative, but today I wanted to dive into the facts and figures of how this administration could impact us. I realize that these are the issues that matter most to you and your family, and I hope this episode helps you navigate what is to come in the near future! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/

#363 - What to do if your business is shrinking or to prevent a stall out

#363 - What to do if your business is shrinking or to prevent a stall out

If you’ve been listening to the podcast for awhile now, you’ve heard me talk about the great divide that’s happening in our industry. In fact, the industry is splitting in a way that I've never seen before, and we are seeing clients push back. In this episode, I reveal the reasons why your business may have gotten complacent, and I share actionable strategies you use if you find that your business is shrinking, or if you are proactively looking to prevent stalling out. I want to be here to support you through these next few years, and although things are going to be harder, we can do this. For those of you who choose to double down with these strategies, you will find greater success than they have ever seen before! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/

#362 - Is "shrinkflation" a good fit for your business as a stylist?

#362 - Is "shrinkflation" a good fit for your business as a stylist?

“Shrinkflation” isn’t a new phenomenon, and you’re most likely experiencing it right now in your day-to-day experiences as a consumer. We are in a tight economic spot at the moment and service-based industries have had many challenges in the economic downturn, so I believe this is a relevant conversation to be having right now for stylists. In this episode, I reveal the good, the bad and the ugly when it comes to shrinkflation and how it all applies to our industry, and I share what will help you determine if a similar strategy is a good fit for your business! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/

#361 - Is the extensions bubble about to burst?

#361 - Is the extensions bubble about to burst?

The hair extension industry has seen a meteoric rise in popularity, driven by social media and influencer culture. While early adopters reaped the rewards of high demand and low competition, the market has since become saturated with stylists. This has led to concerns about quality and customer satisfaction. So, is the extensions bubble about to burst or not? If you currently offer hair extensions in your salon, or you’re thinking of adding the service, you may be asking yourself this very question. In this episode, I break it all down and share the data and insights to help you determine if the market for extensions is oversaturated, or if there is a golden opportunity for you to succeed in it! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/

#360 - Quick question mashup: You ask, I answer

#360 - Quick question mashup: You ask, I answer

I absolutely love reading the ratings and reviews we get on Apple Podcasts, and I read them every single week. In fact, a lot of the questions that get asked there I use for my podcast episode ideas, but I can't always get to all of them or some I can't make an entire podcast episode on. In today’s episode, I thought it would be fun to try something different and turn some of those questions into a quick question mashup to get some of these questions answered for you. So, if you like this style and format for the podcast, make sure to let me know so I can bring you more of this type of content! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast

#359 - How I grew an IG by 800 followers in 8 months

#359 - How I grew an IG by 800 followers in 8 months

Social media marketing, business growth, economics and consumer behavior are things that I am deeply interested in and obsess over, and this episode touches on all these topics as I talk about building a thriving social media presence. Today, you’ll hear exactly what I did to grow an Instagram account completely outside of our industry by 800 followers - in just 8 months! When the opportunity came to manage my son's highly-competitive travel baseball league social media account, I took that on and want to share how I built this account up, what worked and what didn’t go so well, and how I used this experience to see the real power of social media outside of our industry. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast

#358 - Small Business Saturday Strategies

#358 - Small Business Saturday Strategies

Small Business Saturday is fast-approaching, and it’s a fantastic opportunity to make a lasting impact on your community while boosting your business. That’s why for this episode, I want to give you actionable strategies to maximize your participation and build strong relationships with both current and potential customers. In our industry, it is very much about reciprocity as we are in the relationship business. So, for this Small Business Saturday I want you to really think about how you can love on others in your network and your community and give love to other small businesses. Do this, and I think you will be amazed at how it all comes back to you too! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast

#357 - How to achieve more without working more

#357 - How to achieve more without working more

When we talk about scalability in business, the big question is can we grow without burning ourselves out or working more hours? The answer is YES, it's absolutely possible, and I know this because we did it this year! In this episode, I’m sharing exactly how I revamped my business in 2024 to achieve more while working less. It wasn’t easy, but it was so worth it. If you’re looking to level up your business without overworking yourself, the 9 tips I share in this episode could be game-changers for you! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast

#356 - TikTok study:A client’s take on prices, search and services...

#356 - TikTok study:A client’s take on prices, search and services...

Recently, there’s been a surge in viral TikTok videos and Instagram Reels where clients are speaking out against the beauty industry, particularly targeting hair stylists. In this episode, I take a closer look at one TikTok user’s perspective and how (and why) her content is resonating with both clients and stylists alike. Instead of getting defensive, it’s crucial to understand that these opinions reflect the mindset of a significant portion of today’s consumers. By embracing this alternative viewpoint, we can uncover valuable insights that will help us improve how we serve our clients and grow our businesses. As an industry, I feel that we need to get back to the art of customer service. As you know, it’s a fast-changing landscape, which is why I want to continue discussing the key shifts we’ll need to make in order to stay ahead, thrive, and meet the evolving expectations of our clients! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast

#355 - How to undo gratuity free

#355 - How to undo gratuity free

Have you implemented a gratuity free pricing model but found that it's not working as you had hoped? If so, you're not alone because I’ve been receiving messages from stylists recently who are asking how to effectively transition back to accepting gratuities, which is why I wanted to record this episode for you today. Yes, there is a way for you to carefully work it backwards and get back to being open to accepting gratuities, and today I will show you how! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast

#354 - The 2025 Predictions Podcast

#354 - The 2025 Predictions Podcast

If you’ve listened to the podcast for a while now, you know that I’ve released past episodes with my predictions for the upcoming year. Historically, my predictions have been spot on, and in this episode, I’m bringing you my 2025 predictions. My main goal of sharing these predictions with you is to get the conversation started on what's coming in 2025, and this one is coming to you earlier than usual because I believe that we are stepping into an unprecedented time of the industry. As you’ll hear, I feel that things are only going to get harder, so I am trying to give you as much time as possible to prepare. Ultimately, it’ll be your ability to adapt, stay nimble and change that is what is going to make or break you going forward. I would love to help serve you in all of these areas, and I can’t wait to see where we land at the end of 2025 with all of these predictions that I reveal today! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast

#353 - Is it time to raise rent or change your salon strategy?

#353 - Is it time to raise rent or change your salon strategy?

In a time where the cost of living is steadily increasing, salon owners face the challenging decision of whether to absorb rising expenses or pass them on to their booth renters. In this episode, we take a deep dive into a DM I received from a booth renter salon owner, as I break down her current pricing model and analyze whether raising the rent is the right move or if it’s time to consider a new salon strategy all together. I can tell you that money alone won’t solve this challenge, but marketing and really looking at what it’s going to take to create a highly desirable space that people want to work in is going to be the solution here! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast

#352 - How I FINALLY overcame burnout

#352 - How I FINALLY overcame burnout

This episode is a bit more of a vulnerable one that I'm a bit nervous, and excited, to bring to you today. I’m revealing how I personally overcame burnout, as well as what I learned from researching the key symptoms of burnout, and the profound changes I have made in my health, family, and professional life. As you’ll hear, I truly feel like I am still achieving everything that I want to achieve, but for the first time ever, I’m as close to balanced as I possibly could be. If burnout is holding you back, I hope this episode offers you the inspiration and tools you need to reset and recharge as well! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast

#351 - Can a salon afford 45%+ commissions?

#351 - Can a salon afford 45%+ commissions?

As salon owners, it's crucial to ensure that our businesses are sustainable for ourselves, our stylists, and our overall growth. But when we talk about being "fair," what does that really mean in the context of payroll? In this episode, I tackle the age-old question: “Can a salon afford to pay 45%+ commissions?, while diving deep into the numbers and exploring the significant impact payroll has on the bottom line for salon owners today. By the end of this episode, I aim to give you a new perspective on this often misunderstood topic. It’s time to move away from vague ideas of “fairness” and instead focus on calculating a compensation model that’s truly beneficial for everyone in the salon—owners and stylists alike! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast

#350 - Does the loyalty pricing model work or fail?

#350 - Does the loyalty pricing model work or fail?

As a service-based industry, it is really easy to focus on the feels and the vibes because we are in this pressure cooker of an economy, and we start to make emotional decisions that are not good for business. I sat down to record this episode in urgency, because I want everyone to take a step back and really check the math on a piece of advice that has been going around Instagram about using a loyalty pricing model. This is a new pricing strategy that could be incredibly detrimental to your income, so I want to work through a number of different scenarios so that you really know what’s happening if you decide to use a system like this in your business! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast

#349 - How to grow as an employee stylist

#349 - How to grow as an employee stylist

Today’s episode is inspired by a message I received from an incredible Thriving Stylist podcast listener who is asking for guidance on how to build and grow her career as a commission-based stylist, while not having complete control over her career. As a stylist, I know that you want to grow, and you need to be in an environment where growth is supported. When you’re in this type of environment you’ll be in the driver seat of your career and in control of your future, and when you’re successful, the salon owner is too - it’s a win-win partnership! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast

#348 -The new approach to talking pricing with clients

#348 -The new approach to talking pricing with clients

Recently an Instagram post came across my feed that I have not been able to stop thinking about since seeing it, so I want to share this clip with you today so you can hear the powerful message around perceived value in our industry. In this episode, we are going to dig into the fatal flaws of how you are talking about price and cost and give you the new approach to talking price with clients! The Stand Out & Grow Fast Bootcamp for Hair Stylists- The 7-day training program for stylists that will keep your demand sky high, eliminate no-shows and guarantee retention. Click here to join now! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast

#347 - Amenities that don't mean much to clients anymore

#347 - Amenities that don't mean much to clients anymore

Times are changing in our industry, as well as consumer behaviors, and the things that used to work just don't anymore. That is why today I want to shed some light on the amenities that don't hold the power that they used to, and give you the categories that used to be considered amenities that are now just par for the course and expectations of your clients. As well, I want to give you my thoughts on what is coming on the horizon, because it’s so important to always anticipate change and look ahead. I want you to be able to have longevity in this industry and stay ahead of the economic growth, so really think about the tones and vibes that you set and how you want to be perceived by your clients, and I hope this discussion helps you do that! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast

#346 - Rethinking stylist goals and benchmarks for raises and promotions

#346 - Rethinking stylist goals and benchmarks for raises and promotions

One of the things that is most challenging for salon owners right now is attracting top tier stylists, and let me tell you, it’s because those stylists are looking for something different than they were just a few short years ago! I want to talk about how you’re operating your salon to not only attract the best stylists, but to also retain the key team members so they don’t want to make a move elsewhere, and it all starts with rethinking stylist goals and benchmarks for raises and promotions. In this episode, I share the key performance indicators (KPIs) that will always make sense in our industry, the ones that are dated, and what to consider when it comes to your marketing, core values, and more. I really want you to think about how you’re evaluating your team, and if you’re evaluating them on the metrics that actually determine the health of your business. If your promotion and evaluation structure is motivating you’ll have a much better chance in attracting and retaining top talent, and remember that your actions determine the outcome. So make sure that yours are aligned, and I hope this episode puts you on the right track to do so! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast

#345 - Can you afford to booth rent or suite rent

#345 - Can you afford to booth rent or suite rent

The question of whether someone can afford to rent a booth or rent a suite right now is one that I hear often, but this episode is not just for commission-based stylists or employee stylists who are considering leaving their current salon. It’s also for people who are renting booths currently, because let me tell you, there is a lot to consider with this type of business model! In this episode I’m breaking it all down, including the costs you need to consider with booth rent or suite rent, the way to be looking at taxes and write-offs, and what to keep in mind to ensure that your client is always receiving the best service possible, and not paying the price for you making a move that may not have been the right one to make at the time. In Thrivers Society we have tools and resources to help you make these important calculations, but even if you’re not a member, today I share a lot of the allocations and guidelines to consider that will help you if you’ve been thinking about renting a booth. I hope what I share helps educate and inform you as you potentially head into a season of change and growth! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast