After all the meetings, consultations, and brainstorming sessions with clients, how do you convey that the plans and concepts you come up with will meet their needs and fulfill their dreams? How do you dazzle them so that they get inspired and excited—and write the checks necessary for the project to move ahead? Client presentations are crucial. Three highly successful practitioners of architecture and design—Michael G. Imber, Nina Farmer, and Gideon Mendelson—reveal how they use everything from watercolor images, detailed renderings, mood boards, software programs, and samples to illustrate their visions, what they learn throughout the process, and why each presentation needs to be as client-specific as the project itself.
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