How does a designer get their work seen and attract new clients? The power of print media has declined while, thanks to social media, every designer can easily put their work out into the world. But how do you stand out amid the daily flood of content? Is there still a role for public relations? Three PR and marketing pros—Sarah Burningham, Roxanne Hanna, and Sarah Boyd—discuss how they navigate the on-going upheavals in the worlds of online and print media, what it takes to successfully guide their clients in everything from creating web sites and Tik-Tok videos to launching major designer books, and why their roles are likely to become only more important.
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