Jonathan Claydon, CDO at Acceleration Partners, on strategies for successful collaboration in the modern influencer landscape

Jonathan Claydon is an affiliate and partnerships expert, having worked in the industry for years in a variety of niches. Today he is the Chief Development Officer at Acceleration Partners - the world's largest partner marketing agency. According to Jonathan, there is a shift happening in the industry. Brands are increasingly looking to measure the impact of influencer marketing and understand what impact influencer marketing has on customer acquisition, rather than just measuring brand awareness. He and host Todd Crawford discuss assessing the value of the content holistically by amplifying user-generated content after the campaign launch to maintain momentum and authenticity. They break down this shift, the difference between influencers who move products and those who build awareness, and more.

We’ll be taking a short break for the holidays. Stay tuned for the S4 finale coming in January 2024. Happy holidays and New Year from Dave, Todd, and the impact.com team!

This podcast episode was produced by Quill.