Architect Matthew Rosenberg grew up in Saskatoon in an environment that did not predestine him to become the daring creative force he is today. A quiet suburban life and (admittedly overly) caring jewish family was more likely to be conducive to a humdrum suburban life. Attending the march of the living in Israel and Poland in his teens, awakened in him the desire to aspire to bigger and better things. Fast forward 20 years or so and the pudgy, quiet teen is now a well put-together, articulate and vocal advocate of nothing short of a revolution of the architectural practice. His integrated approach to practicing architecture, from pre-development to post-occupancy operations, from designing for a persona to designing the experience of end users, takes the master builder model one step further, by taking ownership of a building through its entire life-cycle.
About the podcast: The intent behind our podcast series "Truth Is Golden" is to look at renowned creatives and their work with a critical eye. We aim to ask deep questions in order to peel back the layers of marketing, clever one-liners and sexy branding. We want to show the world what it truly takes for genuinely creative forces to find their own voice make a go of a career at it. We want to hear about the successes, the failures, the inspirational stories and the lessons gleaned from all of it. In short, we want the truth, so that we can inspire other people to fulfill their creative vision and in the process hopefully make the world a better place.
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