Start-up sales are tricky, especially before you have a market-ready product! Don’t worry, it’s never too early to start building a Sales Machine. In this episode, we dive into best practices for sales management, including the importance of focus, the pros and cons of certain sales tools on the market, how to interrupt your customer’s buying patterns and get attention, and the criticality of responsiveness. We also unpack the “ick” feeling of the word “sales” in a job title, and how a shift in mindset (and lexicon) can help.
To learn more about Shawn and his work, check out:
Website: https://shawncasemore.com/
Linkedin: https://www.linkedin.com/in/shawncasemore/
Youtube: https://www.youtube.com/c/shawncasemore
About Shawn Casemore:
As a speaker, consultant, advisor, and the author of multiple books, Shawn has traveled the globe working with organizations such as PepsiCo, Tim Hortons, and Bank of Montreal.
Shawn frequently delivers keynotes at large conferences and events as well as company kickoffs on topics related to selling in today’s economy.
He frequently writes for publications such as Forbes, Fast Company, Entrepreneur, and dozens of other online and print publications on how to accelerate sales results.
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