Adrienne Matei on what the Contrarian wants from communications

Expert Outlook 2022

04-01-2022 • 13 mins

Underdog humor, platform-specific nuance and engaging with a community from the inside,  the Contrarian’s joyful resilience is remodelling social media as a space for making people smile, (without the virtue signalling). In this episode, writer and editor Adrienne Matei shares tips on how brands can connect with the Contrarian mindset via communications.

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