Acquire- Lead Generation, Digital Marketing for Entrepreneurs

Are you considering hosting an online event but feeling unsure about where to start? In this episode of the Acquire podcast, I share my expertise on the crucial first step that many overlook: validating your event idea.As a seasoned list-building and lead generation specialist, I've seen firsthand the pitfalls of skipping this vital stage. Drawing from my experiences, I'll guide you through the process of ensuring your summit, webinar, or challenge resonates with your target audience before you invest time and resources.Why Validation MattersDiscover why validating your event idea is like doing homework before a big test. Learn how this step:Ensures you're addressing your audience's real needsHelps fill virtual seats with quality leadsBuilds trust and authority in your nicheStrategies for Idea ValidationI'll walk you through practical methods to validate your event concept, including:1. Surveying Your Audience (Without Traditional Surveys)Leverage social media: Learn how to use Facebook groups and LinkedIn polls to gather insightsAsk the right questions: Uncover your audience's pain points and interests2. Analyzing the CompetitionIdentify gaps in the marketLearn from successful events in your niche3. Running a Beta TestHost a smaller event to gauge interestRefine your concept based on real feedbackSetting Clear, Achievable GoalsUnderstand the importance of realistic goal-setting for your event. I'll share:How to calculate potential attendee numbersTips for estimating conversion ratesThe balance between ambition and achievabilityAligning Your Event with Your Business GoalsLearn how to create an event that seamlessly leads to your offer or program. I'll explain:The "encapsulation" approach to event planningHow to subtly introduce your offer throughout the eventBy the end of this episode, you'll have a clear roadmap for validating your online event idea and setting yourself up for success. Don't miss out on these invaluable insights that could make or break your next virtual gathering.Ready to dive deeper? Grab my free guide, "5 Game-Changing Steps to Set Clear, Achievable Goals for Your Online Event Success" at highimpactrevenue.com

Are you tired of juggling too many tasks and feeling like your business is running you, instead of the other way around?In this episode of the Acquire Podcast, I'm thrilled to sit down with Kris Ward, a true productivity powerhouse and team-building strategist. Kris brings her wealth of experience to our conversation, where we dig into some of the most crucial aspects of running a successful online business—everything from smart time management and optimizing your calendar to building a dream team that doesn’t require you to micromanage every detail. We also explore the common traps entrepreneurs fall into when managing virtual assistants and how to harness their full potential without turning them into task robots.I know you're going to love this conversation because it's packed with actionable insights, whether you're just starting out or looking to refine your team dynamics for greater growth. On This Week’s Episode, We Discuss:The Difference Between Corporate and Entrepreneurial Team Models: Kris explains why applying a corporate model to your entrepreneurial team can limit growth and how to build a team that’s aligned with your business’s unique needs.The Pitfalls of Micromanagement: We dive into why micromanaging can stifle your team's creativity and productivity, and Kris shares strategies to foster a culture of empowerment and trust.Maximizing Virtual Assistants’ Potential: Kris sheds light on how to avoid common mistakes with virtual assistants, transforming them into valuable team members instead of task executors.Effective Time and Energy Management: Learn Kris’s top strategies for managing not just your time but also your energy. Discover how leveraging your calendar effectively can drastically improve productivity.Discovering Your Business Persona: We explore how understanding your own business persona can help you identify strengths and weaknesses, allowing you to play to your strengths and build a team that complements your skills.Team Building Strategies for Different Business Stages: From start-ups to scaling, Kris and I discuss strategies for building and aligning your team structure with your business goals at every stage of growth.Empowering Yourself as an Entrepreneur: We talk about the importance of self-awareness in entrepreneurship—understanding your strengths, weaknesses, and how to lead with confidence and authenticity.If you're ready to up your productivity game and build a high-performing team, this episode is for you! Plus, don’t miss out on the free resources Kris mentioned, including a personality quiz and an audio version of her book, which is available for a limited time.===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!====Connect with Kris Ward:Connect with Kris on LinkedIn: https://www.linkedin.com/in/kriswardstopworkingsohard/Follow Kris on TikTok: https://www.tiktok.com/@kriswardxxFollow Kris on Facebook: https://www.facebook.com/krisward.caFollow Kris on...

As the crisp autumn air settles in, it's time to shake off the summer haze and focus on growing your business. In this episode, I share why fall is the perfect season for supercharging your list building efforts and how to make the most of this golden opportunity.Drawing from my experience working with clients across various industries and stages of growth, I reveal why waiting until the holiday season to build your list is a costly mistake. Learn how to capitalize on the renewed energy and focus that comes with the back-to-school mindset, even if you're not in the education sector.Key Insights:• Understand why fall is prime time for audience engagement and list growth• Discover strategies to kickstart your list building efforts before the holiday rush• Learn how to create a promotion plan that warms up your audience effectively• Explore various list building methods, from challenges to summitsOvercoming Procrastination:I share personal insights on how to overcome the procrastination that often holds us back from seizing opportunities. Find out how treating list building as a non-negotiable task can transform your approach and lead to consistent growth.The Power of Consistency:Discover why starting your list building efforts early and maintaining consistency is crucial for nurturing leads and building trust with your audience. I explain how this approach sets the foundation for success not just in the fall, but well into the new year.Whether you're a seasoned entrepreneur or just starting out, this episode provides actionable strategies to elevate your list building game. Don't let this prime opportunity slip away – it's time to embrace the fall season and watch your list (and business) grow.===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

What does it really take to achieve a MILLION dollar visibility in today’s crowded market?In this episode, we're diving into the essential elements of visibility, personal branding, and amplifying your authority. Melanie Benson joins me to share her journey into weaving human design into her work, while I explore how the entrepreneurial toolkit has evolved over time. Together, we unpack the concept of $1,000,000 visibility, discussing why personalized messaging, strategic pricing, and tailored visibility efforts are critical in today’s crowded market. Tune in for a conversation filled with practical insights and actionable strategies to help you stand out and elevate your visibility game.On This Week’s Episode, We Discuss:Melanie Benson’s journey into integrating human design into her work after a friend’s insightful observation about her burnout patterns, revealing how this approach helps clients overcome money blocks and visibility challenges.The evolution of the entrepreneurial toolbox, where Jennie shares the importance of continually refining skills and adapting strategies to stay ahead in a competitive marketplace.How to embrace your personal power and boost your visibility, with advice on building confidence in your message and shining brightly to attract your ideal clients.Melanie’s $1,000,000 visibility framework, offering listeners a free resource to help them enhance their visibility strategies and build lasting authority in their niche.The power of brand authority and visibility, with a focus on podcasting and other platforms, highlighting the impact of consistent and strategic visibility efforts.The importance of personal branding, connected to core values like connection, fun, and abundance, and how these elements can influence and shape your brand’s impact.Melanie’s role as an authority amplifier, helping experts move from being invisible to showcasing their expertise through strategic shifts in messaging and visibility.Why niching down and owning your specific area of expertise is essential before expanding into broader markets, ensuring your brand message is clear and compelling.The importance of strategic pricing to reflect your authority and the need for a visibility strategy that sets you apart from the competition.Leveraging guest appearances on podcasts and other platforms to boost your visibility, with tips on borrowing influence and credibility to grow your audience and impact.Whether you’re just starting out or looking to refine your strategies, this episode is packed with valuable insights to help you elevate your visibility, amplify your authority, and make a lasting impact in your industry. ====Connect with Melanie:Follow Melanie on Facebook: Facebook.com/CoachMelanieBensonFollow Melanie on Instagram: Instagram.com/CoachMelanieBensonConnect with Melanie on LinkedIn: linkedin.com/in/success/====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

Ever wondered what goes into creating a high-impact marketing bundle and how to avoid common pitfalls? In this episode, we're diving into a comprehensive reflection on my recent High Impact Revenue Marketing Giveaway Bundle. We’re going to explore what went well, what could have been better, and the invaluable lessons learned along the way. Plus, I’ll be sharing some insights into the evolving marketing landscape and my latest obsessions – Capsho and Ecamm.On This Week’s Episode, We Discuss:The High Impact Revenue Marketing Giveaway: I'll walk you through my first-ever bundle hosting experience, sharing what worked, what didn’t, and the invaluable lessons learned along the way.Marketing Insights: We'll discuss the cyclical nature of marketing trends, highlight the resurgence of low-level marketing techniques, and stress the importance of caution, especially for those new to the scene.Creating Intentional Bundles: I’ll talk about the importance of balance and intentionality in selecting contributors to ensure a high-quality, cohesive bundle that adds value to both the audience and contributors.Strategic Promotion and Engagement: Learn about the promotional strategies we used, including social media, email marketing, and strategic partnerships. I’ll emphasize how active promotion plays a crucial role in the success of a bundle.Feedback and Areas for Improvement: We'll dive into the survey feedback received, pinpoint areas for improvement like clarity, coordination, and tech integration, and discuss the importance of personal development in learning from such feedback.Lessons from the Experience: Reflecting on the entire experience, I’ll offer insights on how to be a better contributor to a bundle, focusing on timeliness, quality content, promotion, and engagement.Tech Integration and Tools: I’ll share my latest obsessions – Capt Show for audio content and Ecamm for Mac for video creation, and how these tools have significantly enhanced my content quality and production process.If you’re looking to learn about hosting or contributing to a bundle, improving your marketing strategies, or exploring innovative content creation tools, this episode is a must-listen!===Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

Ever wondered how shifting from push to pull marketing can revolutionize your strategy?In this episode, Mark Herschberg and I explore the shift from push to pull marketing, discussing nonlinear content dynamics and the pitfalls of push strategies. Mark unveils the Brain Bump app, explaining how it uses spaced repetition for targeted content. We delve into challenges of segmented content creation and audience-driven adventures. Discover insights on social media integration, the app's benefits, and upcoming features. From app development to email segmentation complexities, gain predictions for email marketing in 2024.======Connect with Mark:Mark’s Website: https://brainbumpapp.comInstagram: https://www.instagram.com/CognoscoMediaFacebook:  https://www.facebook.com/cognoscomediaLinkedIn: https://www.linkedin.com/company/cognosco-media/ and https://www.linkedin.com/in/hershey/Twitter: https://twitter.com/Cognoscomedia=====Connect with Jennie: Website: https://jenniewright.comInstagram: https://www.instagram.com/jennielwright/ LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/YouTube: https://www.youtube.com/channel/UCjGQCVDgaOGsxrqq-w0OsmwWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

Are you curious about the darker side of online summits and how to avoid common pitfalls?In the ever-evolving landscape of online summits, a dark underbelly has emerged, casting a shadow over what should be a transformative experience for attendees and speakers alike. Join Jennie Wright, a summit maven with over 400 events under her belt, as she fearlessly exposes the unethical practices that have tarnished this industry's reputation.With a wealth of hard-earned wisdom, Jennie peels back the layers, revealing the insidious tactics employed by some unscrupulous players. From the illicit sharing of attendee lists – including those who have explicitly unsubscribed – to aggressive upselling strategies that prioritize revenue over genuine value, she shines a light on the seedy underbelly that has plagued this realm.However, this episode is not merely a cautionary tale; it is a rallying cry for ethical summit practices. Jennie passionately advocates for clear and honest marketing, setting realistic expectations, and treating speakers as partners, not mere content providers. Her clarion call emphasizes the importance of fostering authentic relationships and delivering genuine value over transactional interactions.Here's what we cover in this episode:Understand the dark side of online summits and the unethical practices to avoid at all costs.Learn the importance of clear and honest marketing, setting realistic expectations, and treating speakers as valued partners.Discover ethical monetization strategies that prioritize genuine value over aggressive upselling tactics.Gain insights into fostering authentic relationships and delivering a high-quality summit experience that resonates with attendees and speakers alike.Explore Jennie's blueprint for success, emphasizing quality, ethical practices, and respectful follow-up to build a sustainable, respected summit brand.Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

Have you ever wondered how to effectively use email marketing and paid ads without blowing your budget? In this episode, we break down the strategies that work!I sit down with problem solver, strategist, and content creator Anne Laffin. Together, we dive into the world of start-ups and marketing, exploring essential strategies and practical knowledge for entrepreneurs seeking to flourish in their ventures.On This Week’s Episode, We Discuss:Email Marketing and Paid Ads Strategies: We talk about the importance of collecting email addresses even without a lead magnet, emphasizing the need for a good objective and call to action when using paid ads.Ad Budgets and Data Monitoring: We explore the significance of being cautious with ad budgets and having clear objectives, and how to reevaluate strategies in response to declining ROI from running LSA ads.Delegating Control and Scaling the Business: We delve into common mistakes of founders struggling to delegate control, and discuss the necessity of scaling by hiring the right people and relinquishing control.Transitioning to a Scalable Business Model: Anne shares insights on finding a way to trade less time for money, the challenges involved, and the importance of highlighting the founder's story for early-stage companies.AI in Marketing: We discuss understanding AI as a tool, not a replacement, in marketing efforts, and caution about over-reliance on AI for content creation and its future impact on marketing.Scalability and Ideal Clients: We cover making a business more scalable, finding the right fit clients, and highlighting the importance of working with people seeking to make a positive impact.Marketing Strategies for Start-ups: We emphasize the crucial role of marketing for start-ups, building a foundation with limited resources, and the impact of messaging, ideal customer targeting, and partnerships.Flexibility and New Ideas: We talk about the challenge of convincing founders to embrace new ideas and offer advice for startups to focus on creating their own content and using social media and email marketing.This episode is packed with awesome insights for entrepreneurs and start-ups looking to level up their marketing game. Anne and I chat about everything from email marketing and paid ads to making your business scalable and using AI in your strategy. We’ve got practical tips and solutions to help you tackle the challenges of the business world. Trust me, you don't want to miss this conversation. It's all about giving you the tools you need to succeed!Don't Forget to Follow and Review:Loving Acquire? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

Ever wondered how to create a rock-solid backup system for all your content and the tools that can take your video production to the next level? In this episode, we have a special treat for you. We're diving deep into the world of content creation, tech stacks, and community building with the fabulous Katie Fawkes, the director of marketing at Ecamm Live. Katie has an incredible background that took her from literature and history to publishing, and now to the forefront of marketing through her exceptional writing skills. We're going to geek out over our shared love for literature and movies, and delve into the nuts and bolts of maximizing your tech stack and fostering a supportive community. Plus, we’ll touch on the exciting 21-Day Content Habit Challenge that Ecamm and Capsho have teamed up for. So, if you're ready to optimize your content creation and build a thriving community, this episode is for you!On This Week’s Episode, We Discuss:Importance of Backing Up Content and Files: Katie Fawkes underscores the critical need for regularly backing up your content to safeguard against internet outages or site changes.Saving Content in Different Places: We talk about having a robust system for saving and backing up your content in multiple locations, such as cloud storage, external hard drives, and even sharing with trusted friends.Ecamm Live as an Essential Tech Tool: Discover how Ecamm Live can revolutionize your video production and live streaming efforts, with seamless integration into other tools and the ability to repurpose video content into various formats.Building a Supportive Community: Katie shares the power of creating a supportive environment for your community, emphasizing how free training and open sessions can drive sales and referrals, even to non-customers.Evaluating and Optimizing Your Tech Stack: We discuss the importance of owning your audience through reliable communication channels like email, the pitfalls of relying solely on certain software and platforms, and the necessity of regularly backing up your email lists.Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!=====Connect with Katie:Visit Katie’s website: https://www.ecamm.comFollow Katie on Instagram: https://instagram.com/ecammnetworkFollow Katie on Facebook: https://www.facebook.com/ecammnetwork Connect Katie on LinkedIn: https://www.linkedin.com/company/ecammnetworkFollow Katie on X: https://www.x.com/ecammtweets Watch Katie on YouTube:

Curious how a 78.6% opt-in rate transformed a podcast into a lead generation powerhouse?In this episode, I’m thrilled to be joined by the brilliant Evans Putman, founder of Podcast Profit School. We’re diving deep into the world of lead generation, online events, and building authentic relationships. Get ready to uncover some game-changing strategies that will transform the way you connect with potential clients.On This Week’s Episode, We Discuss:Revolutionary Lead Generation Tactics: Evans Putman shares his innovative approach to lead generation through podcasting, highlighting Real Estate Rock Stars' astounding 78.6% opt-in rate achieved with an irresistible offer, the Agent Success Toolbox.Creating Aspiration and Belief: I discuss the importance of inspiring belief and creating aspiration to drive higher conversions in various niches, steering away from detrimental practices like nagging.VIP Hour and Non-Pushy Sales: Evans unveils the VIP hour pre-event strategy to increase sales and emphasizes the "no pitch pitch" approach, aligning with the ethos of serving and supporting potential clients.Building Sustainable Client Relationships: We delve into the journey from building an email list to selling products, sharing the pivotal lessons of taking one step at a time and cultivating authentic connections with the audience.Engagement Strategies: We highlight the significance of short, engaging episodes, accompanied by exercises and PDFs, to maintain audience interest and drive immediate results, resonating with a client’s success story.Human Connection and Engagement: Techniques like the "immersion conversion vortex" are explored, emphasizing the value of deep human connections, emotional bonds, and virtual events for lead generation and retention.Niche Casts and Private Audio Podcasts: Evans introduces the concept of "niche casts" for lead generation, detailing the strategy of crafting private audio courses to address specific problems, build relationships, and trigger buying signals.This episode is packed with actionable strategies, valuable insights, and inspirational success stories. Join me and Evans Putman as we unravel the secrets to sustainable client acquisition, revolutionize lead generation tactics, and empower entrepreneurs with the tools to build genuine relationships and spur transformation.Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!=====Connect with Evans:Follow Evans on Facebook: https://www.facebook.com/evans.putman/Follow Evans on Instagram: https://www.instagram.com/evansputmanConnect with Evans on LinkedIn: https://www.linkedin.com/in/evansputman/=====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk...

Are you ready to get the behind the scenes secrets behind a wildly successful seven-figure launch? Key takeaways to elevate your launch:The foundational elements for a compelling offer your audience can't resistContent creation strategies to nurture leads and build excitementOptimizing your sales funnel for maximum conversions and seamless experiencesMonitoring real-time launch activities and capitalizing on post-launch opportunitiesThe importance of self-care during the intense launch phaseHere's a more detailed glimpse of what you can expect from this value-packed episode:1. Crafting a comprehensive launch plan: Discover the importance of strategic planning and setting clear goals to ensure a smooth and successful launch.2. Building your dream team: Learn how to assemble a skilled and dedicated team, including project managers, copywriters, designers, and marketing experts, to support your launch efforts.3. Developing an irresistible offer: Gain insights into creating a high-value product or service that aligns with your audience's needs and desires, making it impossible to resist.4. Optimizing your sales funnel: Explore strategies for creating a seamless and high-converting sales funnel that maximizes conversions and delivers an exceptional customer experience.5. Leveraging content and marketing materials: Uncover the power of engaging and educational content, from blog posts and videos to webinars and social media posts, to overcome objections and build anticipationWhether you're an established entrepreneur or just starting, this episode is a must-listen for anyone aspiring to achieve seven-figure success. Join Jennie as she shares her wealth of knowledge and expertise, empowering you to take your launch to new heights and unlock unprecedented growth for your business.Time-Stamped Highlights00:00:02 The Art of Building a Seven-Figure Launch00:14:52 Strategic Planning and Vision00:24:30 Building Your Dream Team00:36:45 Crafting Compelling Offers00:49:18 Executing Launch and Post-Launch StrategiesDon't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!=====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

Are you tired of sales tactics that feel out of sync with your values and integrity?In this episode, we’re diving into something absolutely essential for anyone involved in sales or client relationships. I’m thrilled to have seasoned sales strategist and best-selling author, Aleasha Bahr, join me for an insightful conversation on transforming sales strategies with authenticity and integrity.Join us for this thought-provoking episode as we explore how to transform your sales strategy with authenticity and integrity. Aleasha’s insights are a game-changer for anyone looking to build genuine client relationships and achieve sustainable success.Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!=====Connect with Aleasha:Follow Aleasha on Instagram: www.instagram.com/aleashabahrFollow Aleasha on Facebook: www.facebook.com/aleashabahrConnect with Aleasha on LinkedIn: www.linkedin.com/in/aleashabahrListen to Aleasha’s podcast—Sales Is NOT a Dirty Word: https://sndw.aleashabahr.com/=====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

Are you feeling overwhelmed by the sheer number of details and tasks involved in planning your online event?On This Week’s Episode, We Discuss:Identifying Your Event’s Purpose: We dive into why defining the purpose of your online event is crucial. Jennie shares how aligning your event goals with its purpose can drive success and make planning easier.Understanding Your Audience: Jennie explores the importance of knowing your audience. She provides tips on conducting audience research and creating detailed personas to ensure your event resonates with your target market.Setting SMART Goals: We explain the concept of SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) and how to create actionable and realistic event goals using this framework.Creating a Goal Timeline: Jennie highlights the importance of breaking down big goals into manageable tasks. She shares her favorite tools like Airtable and Notion for setting timelines and milestones, along with tips for using automations to streamline the process.Measuring Success: We emphasize the need to track your event’s success through Key Performance Indicators (KPIs). Jennie discusses how to gather and analyze data to celebrate wins and improve future events.Aligning Event Goals with Business Objectives: Discover how to ensure your event supports your long-term business strategy by identifying key performance indicators that align with your overall objectives.Effective Use of Social Media for Event Promotion: Jennie shares strategies for leveraging social media to boost event attendance and engagement, including crafting a solid marketing plan and scheduling posts for maximum impact.Handling Challenges in Event Planning: Learn from Jennie’s experiences about common pitfalls in event planning and how to overcome them, ensuring your event runs smoothly and successfully.Celebrating Wins and Reflecting on Success: Jennie talks about the importance of acknowledging and celebrating every win, big or small, and using these reflections to build confidence and drive future success.Upcoming Projects and Exciting Announcements: Jennie gives a sneak peek into her upcoming free bundle giveaway and other exciting projects on the horizon, showcasing her continuous dedication to helping entrepreneurs succeed.Join us in this episode as Jennie Wright, a seasoned expert with over 380 online events under her belt, shares invaluable insights and practical advice to help you set clear, actionable goals for your online event. By following these steps, you'll streamline your planning process and ensure your event is a massive success.Listen to the full episode now and get ready to take your event planning to the next level!Don’t miss out! Also, check out these related episodes for more insights:Episode 7: Lessons from Being a Former Virtual AssistantEpisode 9: The Power of a Targeted AudienceEpisode 11: Unlocking Event Success with Lead Generation OptimizationEpisode 13: Creating Participation from Your LeadsEpisode 15: Best Registration and Sales Strategies for EventsEpisode 21: Traffic Channel Mapping and Boosting ConversionsRemember, you can always find extra resources and tools on my website. And if you’re planning an online event and need expert guidance, book a call with me to explore how I can help you.Don't Forget to Follow and Review:Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your...

Curious about how AI is transforming content creation? In this episode of Acquire, I sit down with two fantastic guests, Deirdre Tshien and Katie Brinkley, to discuss the impact of AI tools in the digital world. We cover the real influence of AI on content creation and the essential role of human input. Get ready for an engaging conversation packed with practical tips, personal experiences, and actionable strategies!On This Week’s Episode, We Discuss:Our Experience at the AI for Content Entrepreneurs Event: Deirdre and Katie share insights from the event hosted by Joe Polizzi, revealing the latest trends and challenges in AI for content creation.Human Input in AI Content Creation: We explore why guiding AI with human input is crucial for maintaining quality and authenticity in your content.Using Capsho for Podcasts: Katie discusses how she uses Capsho for her podcast and clients, highlighting the importance of preserving your unique tone and style.Training CAPTCHA Next Gen: Deirdre talks about the time and effort required to train AI tools like CAPTCHA Next Gen for custom tone of voice and soft skills.The Pitfalls of Over-Reliance on AI: Real-world examples of businesses that faced challenges due to improper AI training and over-dependence on technology.AI as a Complementary Tool: We agree that AI should be used in conjunction with human input, showcasing how AI tools can enhance, not replace, content creation efforts.Social Media Impact and Strategy: Katie shares her four-post strategy for Instagram and LinkedIn, emphasizing the need for a thoughtful approach to social media.Finding and Engaging the Right Audience: Deirdre and Katie discuss the importance of engaging with the ideal audience and building effective digital strategies.Marketing Strategies and Podcast Performance: Insights into how intentional content creation and targeted social media marketing can boost your podcast downloads and overall performance.The Power of "The Social Shift": Katie’s book and speaking opportunities, offering a deep dive into her social media strategies and podcast intensives.Join us as we explore the world of AI, content creation, and social media strategies with our exceptional guests, Deirdre Tshien and Katie Brinkley. Stay tuned for valuable insights and actionable strategies that can elevate your content creation and social media presence!=========Resources:Capsho: https://www.capsho.com/waitlistKatie’s book—The Social Shift: https://katiebrinkley.com/book/Connect with Deirdre: Dierdre’s website: https://www.capsho.com/Follow Dierdre on Instagram: https://www.instagram.com/deirdretshien/=====Connect with Katie:Follow Katie on Instagram: https://www.instagram.com/iamkatiebrinkley/Connect with Katie on LinkedIn: https://www.linkedin.com/in/katiebrinkley/Listen to Katie’s podcast - Rocky Mountain Marketing Podcast: https://podcasts.apple.com/ca/podcast/rocky-mountain-marketing/id1506956667=====Connect with JennieConnect with me hereWant to grow your email list or launch your next product

Curious about the secret psychological triggers that make lead magnets irresistible and highly effective?Today I’m excited to share some powerful strategies on how to transform your freebies into sales machines. We'll be exploring the fascinating psychology behind lead magnets and how you can leverage these principles to drive your business growth.On This Week’s Episode, We Discuss:The Psychology Behind Freebies: First, we’ll explore the psychology behind freebies, starting with the reciprocity principle. You’ll learn why people feel compelled to reciprocate when they receive something for free and how this can boost your sales. We’ll also discuss the low risk, high reward principle, showing you how lead magnets reduce perceived risk for potential customers, allowing them to try out your offerings without any financial commitment. Additionally, we’ll delve into the foot-in-the-door technique, explaining how small initial commitments can pave the way for larger, more significant purchases in the future. Enhancing the perceived value of your brand through well-crafted free offers that leave a lasting impression is another key point we’ll cover.Lead Generation Techniques: Next, we’ll dive into lead generation techniques. You’ll discover how to utilize effective freebies such as checklists, templates, and how-to guides to generate leads and build your email list. We’ll also explore leveraging social proof and virality to encourage sharing and expand your reach, ensuring your free offers gain maximum visibility and impact.Trial and Trust Strategies: We’ll then discuss trial and trust strategies. Offering free samples or trial periods allows potential customers to experience your product firsthand before making a purchase, building trust and increasing the likelihood of conversions.Scarcity and Urgency in Marketing: Creating a sense of urgency through scarcity and urgency in marketing is our next focus. We’ll examine how limited-time offers and exclusive freebies can prompt immediate action, driving higher conversion rates and making your marketing efforts more effective.Creating a Sales Machine: Finally, we’ll cover creating a sales machine. This involves understanding your audience’s goals and pain points to create a value ladder that meets their needs. We’ll discuss structuring your offers in a logical sequence from low-cost to core products to high-end offers, enhancing the buying journey. Maintaining consistent messaging and optimizing landing pages for higher conversion rates are crucial elements we’ll explore. Additionally, we’ll look at how to implement email marketing automation, track analytics, and continuously refine your strategy to improve results.In this episode, we’ve uncovered the secrets to turning freebies into profitable sales assets. By understanding and implementing these psychological principles and strategies, you can enhance your lead generation efforts, boost sales, and build a successful sales machine. Remember, optimizing your freebies is a key part of a revenue-generating life cycle. And if you’re looking for personalized guidance, I’m offering audits to help you refine your lead magnet strategies and drive your business forward.=====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

Do you want to know the secrets behind successful event planning, from choosing the right speakers to generating significant revenue through strategic offers and partnerships?Today we’re focusing on the ever-evolving landscape of online events. We’ll explore strategies for planning, executing, and maximizing the potential of these events to ensure they’re impactful and successful.I’m thrilled to have a special guest with me today, Karrington Warfield. Karrington is an event strategy coach, author, and speaker with a wealth of experience in corporate event planning and executive-level leadership retreats. Together, we’re going to unpack the challenges and opportunities in event planning and discuss the crucial elements that contribute to successful events in today’s context.On This Week’s Episode, We Discuss:The Evolving Landscape of Events in 2024: How event planning has changed post-pandemic and what strategies are now essential for planning and executing successful events.Karrington’s Passion for Event Planning: Karrington shares her love for planning conferences, with a focus on engaging elements like keynote speakers, breakout sessions, and networking opportunities that make events unforgettable.The Rise of Hybrid Events: The growing trend of hybrid events and the need to create innovative experiences that cater to diverse attendee needs and budgets.Challenges in Event Planning: The importance of public speaking, selling products, and effective event management for entrepreneurs, and how to overcome these common challenges.Impact of Speakers and Event Durations: Insights into how the choice of speakers and event durations can influence attendee experience and engagement.Managing Event Fatigue: Strategies to combat event fatigue, including planning during off-peak seasons to save on venue costs and keeping energy levels high.Event Planners vs. Strategists: The distinction between event planners and strategists, focusing on creativity and experience-driven planning to elevate events.Using Technology to Enhance Events: How drones and other technologies can enhance online experiences and why smaller to mid-sized conferences are often more manageable and impactful.Revenue Generation at Events: The importance of bringing in experts to close deals, financial planning for hosting, and generating revenue through tailored offers and financing options.Key Factors for Event Success: Essential elements like goal setting, understanding your audience, adding value, and aligning speakers, with a focus on the financial benefits of hiring influential speakers.This week's episode is packed with valuable insights and practical tips for entrepreneurs, marketers, and event organizers. Whether you're looking to elevate your events or maximize their impact, there’s something here for everyone. Tune in and let's take your event planning to the next level!Connect with KarringtonFollow Karrington on Instagram: https://www.instagram.com/karringtonwar/Follow Karrington on Facebook: https://www.facebook.com/karrington.warfieldConnect with Karrington on LinkedIn: https://www.linkedin.com/in/karrington-warfield-38886635/=====Connect with JennieConnect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk...

Are you struggling to create lead magnets that truly connect with your audience and convert like clockwork?Today we're diving deep into the world of lead magnets. Join me as I share insights gleaned from over a decade in the business trenches. From the frustrations of crafting lackluster lead magnets to the exhilaration of unleashing high-converting ones, I'll be spilling all the secrets on how to create offers that truly resonate with your audience's pain points. Get ready to discover the importance of delivering high-value content, designing user-friendly landing pages, and implementing savvy promotion tactics that will take your lead generation game to the next level.On This Week’s Episode, We Discuss:Understanding Lead Magnets: Ever wondered why lead magnets are the holy grail of list building? I'm breaking it down for you. Learn how these little gems attract your ideal clients and lay the groundwork for long-term connections.Identifying Pain Points: Picture this: you've got an amazing lead magnet, but it's falling flat. Why? Because you missed the mark on addressing your audience's pain points. I'll share my own missteps and show you how to hit the bullseye every time.Creating High-Value Content: When it comes to lead magnets, content is king. But not just any content – it has to be high-value, actionable, and irresistible. Tune in as I spill the beans on crafting guides, tutorials, and resources that your audience will devour.Designing Compelling Opt-in Forms and Landing Pages: Your lead magnet is only as good as its delivery system. I'll walk you through the key elements of killer opt-in forms and landing pages that turn curious visitors into loyal subscribers.Effective Promotion Strategies: You've got your lead magnet – now what? It's time to spread the word! I'll share my top-notch promotion strategies to get your lead magnet in front of the right eyes, from social media to email campaigns and beyond.=====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

Are you ready to uncover the secrets to success even in the face of setbacks? Join me on this episode of Acquire, as we delve into the inspiring journey of Julia Block Pearson, CEO of Stratos Creative Marketing. Together, we'll explore how Julia turned her launch setbacks into triumphs, paving the way for the remarkable success of the DIY Social Club. Get ready for an episode packed with insights, strategies, and invaluable lessons to fuel your entrepreneurial journey.On This Week’s Episode, We Discuss:The Power of Resilience: Join us as we uncover how Julia overcame adversity and corporate challenges, emerging stronger and more resilient than ever before. Hear firsthand accounts of triumph over adversity and the invaluable lessons learned along the way.Navigating Business Expansion: Explore Julia's journey of business expansion and decision-making, including the challenges of saying no and the importance of focusing on perfecting current business operations before venturing into new territories.Harnessing the Art of Storytelling: Uncover the transformative power of personal storytelling in business as Julia and I discuss its profound impact on connecting with audiences, fostering trust, and attracting ideal clients who resonate with your narrative.Innovating with the DIY Social Club: Get an insider's look into Julia's innovative DIY social media process, the DIY Social Club, designed to empower budget-conscious entrepreneurs to amplify their online presence. Learn from the challenges and successes of its launch and evolution.Lead Generation Strategies: Dive into effective lead generation tactics and debunk common misconceptions surrounding marketing innovation. Discover tried-and-tested methods for cultivating strong leads and maximizing your online presence.Collaborative Mindset and Community Building: Embrace the power of collaboration over competition as Julia and I discuss the significance of fostering a supportive community within the industry. Learn how collaboration can fuel growth, creativity, and collective success.Whether you're facing setbacks or striving for greater heights, this episode of Acquire is packed with actionable strategies and inspiration to propel you forward. Tune in and learn from the remarkable journey of Julia Block Pearson on her path to DIY Social Club success!Don't Forget to Follow and Review:Loving Acquire? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!=====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

Are you tired of the spray-and-pray approach to email marketing? In this episode, we're peeling back the curtain on the magic of email campaigns, revealing tips and tricks that will leave your subscribers hungry for more.On This Week’s Episode, We Discuss:Overlooked Opportunities in Affiliate Marketing: Discover how a simple oversight in affiliate marketing can lead to missed opportunities. I share a real-life example where a client failed to integrate affiliates into their email campaigns, resulting in a disconnect between promotion and engagement.Importance of Segmentation: I emphasize the critical role of segmentation in delivering tailored content to your audience. Learn how to avoid overwhelming subscribers with irrelevant information and harness the power of niche-adjacent content to drive engagement.Effective Personalization Techniques: Go beyond basic personalization tactics and learn how to leverage personalization tokens to create more meaningful interactions with your subscribers. I'll show you how to reference customers' previous interactions to enhance engagement.Reengagement Surveys and Self-Selection: Unlock the potential of reengagement surveys to gather direct feedback from your audience and tailor your content accordingly. Discover the power of self-selection in refining your email marketing strategies and maximizing subscriber engagement.Cultivating Two-Way Conversations: Explore strategies for fostering meaningful interactions with your audience and creating an open dialogue within your email communications. I'll share actionable advice on how to nurture engagement and encourage feedback.Elevating Email Marketing Beyond Subject Lines: While subject lines are crucial, there's more to optimizing your email campaigns than meets the eye. Learn how to leverage tailored content, segmentation, and self-selection to maintain subscriber engagement and reduce attrition rates.Discover the power of segmentation and learn how to tailor your content to specific audiences, skyrocketing your engagement rates to new heights. Tune in now!Don't Forget to Follow and Review:Loving Acquire? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!=====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community

Ever wondered how process mapping could revolutionize your digital business?In this episode, we dive deep into the world of process mapping with Sam Drawschak, co-founder of Truvle. Sam brings over a decade of expertise in management consulting, and he's here to shed light on how process mapping can transform digital businesses.On This Week’s Episode, We Discuss:Unveiling the Power of Process Mapping: Explore the fundamentals of process mapping and how it can revolutionize operations for digital businesses.Truvle's Innovative Lead Generation Strategy: Delve into Truvle's unique approach to lead generation and acquisition, from SEO tactics to innovative marketing strategies.Insider Insights into the Pre-Launch Phase: Gain valuable insights into Truvle's pre-launch phase, including marketing tactics and customer retention strategies.Marketing and Customer Retention Mastery: Discover Truvle's strategies for nurturing customer loyalty and enhancing user experience.Scaling a SaaS Company: Learn about the challenges and triumphs of scaling a SaaS company, and gain valuable insights into Truvle's journey.As we wrap up today's episode, we're armed with a deeper understanding of the impact of process mapping in digital business. With Sam's expertise and insights, entrepreneurs and marketers alike are equipped with valuable strategies to optimize their operations and drive business growth.Curious about Truvle’s unique lead generation strategy and pre-launch insights? Dive into our conversation with Sam Drawschak to uncover valuable business secrets!Don't Forget to Follow and Review:Loving Acquire? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!====Connect with Sam:Connect with Sam on LinkedIn: https://www.linkedin.com/in/samdrauschak/ =====Connect with me hereWant to grow your email list or launch your next product to a ready list of leads? Let’s talk Join the Facebook community