PODCAST

She Talks Business

Lisa Larter

Building a business is hard work and all encompassing. There’s no one size fits all, and no perfect way of doing things.  She Talks Business dives into all aspects  of what makes a business work—strategy, marketing, finance, operations and more. Many entrepreneurs fantasize about building a 7-figure business. But reaching that elusive milestone of success can seem unattainable. She Talks Business is a podcast that shares the strategies that are necessary to start and scale your business beyond 7 figures…and keep it there. Host Lisa Larter, is a serial entrepreneur who has built her own 7-figure business (twice), delves into the nitty-gritty with other business owners, experts, and some of her own clients to help you build a business  that lasts—and one that can afford to pay you.  If you’re a driven entrepreneur aiming to scale your business to the next level, this podcast is for you.

Play Trailer
Welcome to She Talks Business
11-04-2021
Welcome to She Talks Business
Welcome to She Talks Business!   Welcome! I’m your host, Lisa Larter, a serial entrepreneur who has built a 7-figure business from the ground up (twice). In this trailer, I’m going to let you in on what I have in store for this podcast.    Building a successful business is hard work and all-encompassing. There’s no one size fits all solution and no perfect way of doing things.   Many entrepreneurs fantasize about building a 7-figure business, but reaching that elusive milestone of success can seem unattainable. She Talks Business is a podcast that shares the strategies that are necessary to start and scale your business beyond 7 figures…and keep it there!   Are you ready to dive into all aspects of what makes a business work—strategy, marketing, finance, operations and more?   Stick with me and you’ll hear why so much of the business advice out there today makes me shake my head. In this podcast, you and I are going to blow away the “smoke and mirrors” to get down to the truth about what it takes to build a profitable business!     You’ll also learn how I went from being a high school dropout working as a sales associate, to climbing the corporate ladder, to being headhunted by a wireless company where I went on to support a team of 1,000 people and was responsible for over $100,000,000 a year in sales.    Most importantly, you’re going to see how going on to build two profitable businesses from the ground up makes me the perfect, no-nonsense guide for the journey you’re on to build and scale your business!   What’s In This Episode: REAL talk about business!Why 6 and 7 figure businesses don’t impress me muchWho is Lisa Larter?Why I can’t wait to get down in the dirt about finances, marketing and moreWhere we’re starting this journey together – Strategy   What To Do Next: Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs and exclusive LIVE training.Connect on Instagram, Facebook or LinkedIn and share your insights from the show.Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.   Up Next: What is a Business Strategy? Why do You Need One? – Ep.1
Ep. 64 - Million Dollar Wrap Up
20-06-2022
Ep. 64 - Million Dollar Wrap Up
Scaling Without Failing, Million Dollar Advice    Can you believe we are wrapping up another season? I am so fortunate to have this opportunity to connect with so many inspirational women and to conclude this chapter, I have brought back into the studio our very own “Future Lisa Larter” –  Cass Bald! In this episode we asked our viewers to submit questions that they had and Cass turned  the mic on me to share just what those questions were (no pressure, right??).   Do you ever look at a successful business and think, “Of course they achieved so much, they have ____”? The truth is, there are a lot of wins and losses that occur before you see the finished product. One of the biggest hurdles entrepreneurs face is the internal discussions we have with ourselves to determine what we should or shouldn’t do and what our limitations actually are. Speaking from experience, it’s not all sunshine and rainbows; it was a lot of work.     It’s bittersweet to wrap up this season, but I am so excited for what’s to come. Let’s dive into the last conversation of Million Dollar Mindshare with the lovely Cass Bald by pressing that play button!     What’s in This Episode You don’t need to be “good at math”  to learn your numbers  Understanding your factory capacity  Becoming comfortable with charging what you’re worth  “Investing in where you are” versus “where you want to be” Scaling and maintaining a million dollar business  The importance of understanding “root causes” when problem solving     What To Do Next Visit lisalarter.com/e64 for all resources from this episode.
Ep. 63 - How Boomerang Ideas Lead to Million Dollar Businesses with Jereshia Hawk
13-06-2022
Ep. 63 - How Boomerang Ideas Lead to Million Dollar Businesses with Jereshia Hawk
How To Get A “Yes” Without Meeting Criteria   I want you to pause for a moment and think back to when you were younger and ask yourself two questions. 1) What did you want to be when you grew up, and 2) Why did you choose that? There is a mindset most of us have that directs us to what we “can” and “can’t” do based on our circumstances.  My guest this week, Jereshia, has done what some people would consider “impossible”. As a woman of colour, she broke barriers by becoming a pipeline engineer and transitioned from there to owning a multi seven figure business!   Have you ever considered accepting or applying for an opportunity only to stop yourself because you felt you weren’t smart enough? Jereshia shares how these insecurities initially held her back, and without even having the experience or credentials to be eligible, still acquired the position! (You read that right! She did the impossible!). Listen in to find out what it was that helped her win in a situation where she didn’t think she could.     Let’s assume for a moment that you’ve accomplished everything you set out to do. What comes next? Do you feel fulfilled or do you find yourself wondering if there’s something more waiting for you? Achieving success does not mean that you can’t achieve more. Jereshia will be the first to tell you that after she became a well respected engineer she knew that  she wanted more out of life – and then she got it!   If you want more out of life too, then press pause on your day, and press play on this episode!     What’s in This Episode The importance of articulating your value  Overcoming self-made mental barriers Listening to boomerang ideas Recognizing patterns Leaving a corporate position to try something new Charging what you’re worth Discover your calling in life and become brave enough to answer it Unconscious competence     What To Do Next Visit lisalarter.com/e63 for all resources from this episode.
Ep. 62 - Amassing Wealth with Mimi Dew
06-06-2022
Ep. 62 - Amassing Wealth with Mimi Dew
Do what you’re good at and let other people do the rest    Have you heard the phrase “Jack of all trades, master of none”? This is a very common mindset that a lot of business owners subconsciously have. You already wear a lot of hats in your company and when you add more than you should, it can actually prevent growth and longevity. That’s where my special guest this week, Mimi Dew, comes in. She and her team help entrepreneurs stay on track with their business and their goals.   One thing that I really admire about Mimi (aside from her Louis Vuitton bag) is how she and her husband built their business together. For a lot of people, assembling anything from Ikea with your spouse can add stress on your relationship. So how do you make a working relationship work on top of a marriage? Mimi and her husband have proved that this is entirely possible by recently celebrating their 30th anniversary!    Mimi is living proof that you decide your own destiny. Her journey shows that it doesn’t matter where you come from, you control where you’re going. If you are feeling “trapped” or “incapable” of greatness, then all you need to do is press play and discover for yourself what it takes to obtain it.     What’s in This Episode Finding success in business as a first generation immigrant Acquiring the “right people” for the “right job”  Fixed fees versus commissions Growing from poverty to sought-after professional Building a successful business as an entrepreneurial couple  The “Money Story”      What To Do Next Visit lisalarter.com/e62 for all resources from this episode.
Ep. 61 - Million Dollar Mentors
30-05-2022
Ep. 61 - Million Dollar Mentors
Become a million dollar business by hiring a mentor   You’ve heard us talk about mentors on the podcast before and the value that they bring, but have you invested in one yourself? Perhaps you think that there are so many resources available that this is an unnecessary expense, but the truth is, what works for one entrepreneur does not necessarily work for another. Your journey is your own, and I share in this episode how my “first pick” mentor turned out to not be the one who helped me get to where I am today.    I know what you’re thinking, “Lisa, I listen to your podcast and I’m an avid reader. I don’t need a mentor” (Which is fantastic, thank you!).  In this episode I’m going to explain why that isn’t going to work out the way you think it should. The reason for that is because we read books to learn information instead of gaining insights that we can implement.   In this episode I want to help you realize that you’re not alone on your journey, there are many others who are not “there yet” either. You are an inspiration to others, whether you realize it or not. I’m ready to get started, and if you are too, press play and let’s do this!     What’s in This Episode Investing in tactics over strategy  Finding a mentor whose values align with yours Scarcity mindset vs. abundance mindset Change is uncomfortable but necessary for growth Assessing risk before investing big The one thing that is  holding you back in your business     What To Do Next Visit lisalarter.com/e61 for all resources from this episode.
Ep. 60 - Closing Million Dollar Deals with LaJuanna Russell
23-05-2022
Ep. 60 - Closing Million Dollar Deals with LaJuanna Russell
Going from “Netflix and Chill” to Earning Over a Mill!   Have you heard the expression “Netflix and Chill”? My guest this week, LaJuanna Russell, took this expression to a different level when she began her  journey with only $500 and turned that into an 8-MILLION-dollar business! (Yes, you read that right!) In our discussion she debunks the stigma of needing to be big to get bigger.    One of my favorite parts of this discussion was when we addressed what credentials you need to pursue any passion. Can you paint if you haven’t gone to art school, or cook if you haven’t trained with a chef? Of course you can! LaJuanna experienced Imposter Syndrome just like everyone else until she realized that she was already qualified to perform without a piece of paper confirming what she already knew.   If you’ve ever considered a business opportunity but talked yourself out of it because it was “too much”, then you’re listening to the right episode because LaJuanna took on Government Contracting and is not only climbing – she is thriving! Anything is possible and she is living proof of what you can obtain if you have the patience and perseverance to get there!     What’s in This Episode Formal training will not remove Imposter Syndrome  Wealth isn’t the requirement for success The challenges of working in government  Recognize the difference between a “pipe dream” and a pipeline” How to properly price bigger projects  The problem with “guiding” instead of “leading”      What To Do Next Visit lisalarter.com/e60 for the transcript and all resources from this episode.
Ep. 59 - Million Dollar Mindset with Stacy Bahrenfuss
16-05-2022
Ep. 59 - Million Dollar Mindset with Stacy Bahrenfuss
Control your triggers and take your power back!    When you begin your entrepreneurial journey you tell yourself what “success” looks like, but what happens when you get there and you don’t feel the satisfaction you assumed you would experience? That is what my guest Stacy Bahrenfuss realized when she began her venture in real estate. If you meet your goals but feel unfulfilled, it’s never too late to pivot and embrace a new direction   Women in business are generally quite skilled at problem solving, but there is a catch. Those who have this mindset are also addicted to 3 toxic mindsets: (1) something being wrong, (2) unfulfillment, and (3) guilt for the things we weren’t able to accomplish. Stacy shares how she has successfully coached women to break free from this internal pit of despair we create for ourselves and embrace the joy we should be experiencing instead.    Warning: This episode may “trigger” conversations you’ve avoided having with yourself and help you to finally become reacquainted with the amazing person you’ve forgotten that you are.   Press play and let the journey to self discovery begin!     What’s in This Episode What to do when you’re feeling unfulfilled in spite of success How you are misinterpreting your personal “triggers”    Allow others to step up for you so that you can step back Balancing a personal and work relationship with your team members What revenue is being lost in your resistance? Why a “default mindset” is limiting your options as a business owner     What To Do Next Visit lisalarter.com/e59 for the transcript and all resources from this episode.
Ep. 58 - Million Dollar Pro with Ali Brown
09-05-2022
Ep. 58 - Million Dollar Pro with Ali Brown
What’s possible when you make a sharp right turn in your business   Have you ever felt “stuck” in your business? Becoming an “expert” can be both a blessing and a curse for any entrepreneur. On one hand, you establish yourself as a trusted company, but on the other, it can derail you from trying something new.    So, should you accept that you will forever be known as the brand you created years ago, or do you take a chance at disrupting the waters with the intent to become an expert in something else?    Ali Brown, a friend and mentor, has already achieved great success and conquered the fear of switching lanes in business as a “Category of 1” entrepreneur. In this episode, she shares the difficulties during that transition and what warning signs to be aware of when you find yourself beginning to resent the enterprise you created.   Are you ready for a change? It’s time to break down the barriers of expectation that we have conformed to, discover what your passion truly is, and create a game plan to get you from “here” to “there” on a timeline created just for you.   Grab your demolition hammer and let’s break into another exciting discussion!     What’s in This Episode Recognizing when you’ve fallen into  “Contentment Purgatory”  “Golden Handcuffs” in business  Building yourself into a  “Category of 1” entrepreneur The difference between thought leaders and influencers Layers of fear business owners experience Behind-the-scenes of a Secret Millionaire     What To Do Next Visit lisalarter.com/e58 for the transcript and all resources from this episode.
Ep. 57 - Million Dollar Mistakes
02-05-2022
Ep. 57 - Million Dollar Mistakes
Steer clear of these million dollar mistakes!    There is no perfect path from start to finish when it comes to building a 7-figure business. We often talk about mistakes, but we don’t always go into detail about exactly what it looks like. That’s why this week, I’m giving you a unique How To… but in reverse.   I’m going to share with you 9 things you should NOT do as you grow your business.   For example, how do you feel after you file your taxes? Relieved? Nervous? Anxious? If you haven’t planned or anticipated what you’ll owe the government after you’ve submitted your returns, you’re likely not prepared for their response. This is why your account or CPA needs to be your “financial wingman” so that you avoid digging yourself into a hole that is going to be difficult to climb back out of.   Another common mistake is being the only one “capable” of completing tasks in your business. You cannot grow without trust, and if you don’t trust your team, you need to ask yourself why that is.    Press play as we dive in deeper to these million dollar mistakes and 7 more!     What’s in This Episode Avoid becoming a “cash poor” business Why throwing money at problems isn’t the answer  The importance of delegating and following up Are you too focused on top line sales?  What it means to be busy, but not productive Preparing for tax liabilities      What To Do Next Visit lisalarter.com/e57 for the transcript and all resources from this episode.
Ep. 55 - In the Hot Seat With Stephanie Allen
18-04-2022
Ep. 55 - In the Hot Seat With Stephanie Allen
Growing From “Here” To “There” With Lisa Larter   We’re flipping the script in this episode! Stephanie Allen joins the podcast this week and turns the microphone on Lisa Larter. She’s a successful entrepreneur that is ready for the next milestone in her career and has sought out Lisa’s expertise to achieve that.     Have you ever felt disconnected from your peers in business? When you compare everyone else’s highlight reel to your current position, it can make you question the belief you have of yourself as an entrepreneur. In this episode, Lisa shares how she overcame this perception and how she very intentionally closed the gap between where she was to where she is now.    Are you burying your value in your marketing strategy? Let’s be honest, we live in a world of distractions, and if it takes time to “get to the point” you’re going to lose people. Lisa explains how leading with value and ending with a cliffhanger can improve your engagement, and the risks you take when you focus too much on “fluff” before revealing the nugget at the end.   Strap on your running shoes and tie up those laces because we are going to fast track your business with this episode!      What’s in This Episode How to “catch up” to business owners who are where you want to be Why you should market yourself faster  Lisa Larter’s Business Hindsight Grandfathering services and how to shift out Hiring people with “potential” vs hiring people with experience Invest in your “Dream Team” to fast track your business     What To Do Next Visit lisalarter.com/e55 for the transcript and all resources from this episode.
Ep. 54 - Building an Equitable 7-Figure Business with Jennifer McClanahan-Flint
11-04-2022
Ep. 54 - Building an Equitable 7-Figure Business with Jennifer McClanahan-Flint
Stop Waiting for Opportunity, Interrupt the Bias!   Before you move forward, you have to first understand your past. This is one of the crucial takeaways I hope you will receive from this week’s special guest, Jennifer McClanahan-Flint. Whoever you are and whatever your race, gender identity, culture, etc. may be, you will experience roadblocks and it’s important to understand why if you hope to grow as a person and a business.     How do you attract the right employees to your business when money is an issue? If you are a 7-figure business, that doesn’t always mean you have the ability to pay what you’d like to pay your future team members. Jennifer shares how she has navigated through this issue while still inspiring them to show up every day.    In order to become equitable as a business, you need to invest in people. This means your staff,  accountant, and even yourself, should be made a priority. When you have the right people in place, you invest the time to get the systems and policies in place, you can remove a lot of avoidable conflicts. This is just as much for you as it is for your team.   When you tune in to this episode, you’ll realize that the opportunity for growth is knocking and the real question is, are you ready to answer the door?      What’s in This Episode What to do when you can’t meet salary expectations Inherited roadblocks based on culture and ethnicity  What are considered “normal challenges” in business Understand your history so that you can understand your bias Why does diversity matter to you in your business? Types of bias to be aware of and how to respond     What To Do Next Visit lisalarter.com/e54 for the transcript and all resources from this episode.
Ep. 53 - Leading a Family-Owned Business with Andrea Hood
04-04-2022
Ep. 53 - Leading a Family-Owned Business with Andrea Hood
Examine the Floor Plan of a Family-Owned Business    Grab your sledge hammer because we’re breaking down the wall of gender biases with Andrea Hood today! This week, our special guest shares her story of taking over her family business in a traditionally male-dominated industry. A life changing decision turned what was at one time intended to be just a summer job into the now President of Atkinson Carpet.   In this episode, hear Andrea share what her business owner superpower is (it’s probably not what you think it is), what it’s like to take the helm in a family-owned business, and the key tools that have led her to succeed.   My favourite takeaway from this conversation is the point we make about increasing your prices. Do you worry that if you increase your prices you’ll lose business? You’d be surprised how many business owners struggle with this subject. Trust your gut, be transparent with your clients, and stop allowing fear to dictate your decisions.   It’s time to tune out the distractions and tune into another fantastic episode. This one might just leave you “floored”!      What’s in This Episode Leading as a woman in a male dominated space  “Lisa the Wireless Wonderwoman” (Sorry, were you expecting  a man?)  Don’t ask permission to increase your prices  Why Profitability Assessments are key  Navigating through disputes in a family-owned business  Inflation and supply chain challenges in 2022     What To Do Next Visit lisalarter.com/e53 for the transcript and all resources from this episode.
Ep. 50 - Million Dollar Mindshare
14-03-2022
Ep. 50 - Million Dollar Mindshare
Prepare For Your Next Business Milestone     Do you know what it takes to get to a million dollars in your business? Did you know that only 2% of women-owned businesses ever reach the seven-figure mark?   This season, I will be joined by some incredible guests to discuss exactly what it takes to make this happen and to share some of the lessons learned, the obstacles, the mindset challenges, and even some of the discomfort that they face when it comes to building a successful business. We are going to share the mindsets and the ways of thinking of different women and different types of businesses to inspire others and increase that 2% statistic to be a larger number.   To start the conversation in episode 50, I’m talking about the importance of finding models of success, having awareness of where you are at in your current business journey, paying attention to bottom-line profit, scarcity mindsets, knowing how much money is enough, and knowing your numbers in general.   Ready to dive in? Turn up the volume and let’s get started!       What’s in This Episode Why I despise income earnings marketing The percentage of women who exceed the seven-figure mark Know and understand your numbers if you want growth and success Lisa Larter’s Revenue Ladder  Stop playing it safe with business coaches Why bigger sales won’t always mean bigger profits  Avoid falling for someone's Top Line until you’ve heard their Bottom Line     What To Do Next Visit lisalarter.com/e50 for the transcript and all resources from this episode.