She Talks Business

How to Safeguard Your Business and Intellectual Property   Ready for a deep dive into intellectual property on "She Talks Business? Matthew Asbell is joining us this week and he will be talking about the intricacies of trademarks, copyright laws, and patents. Matthew is well-versed in the complexities of intellectual property law, with a background in information technology, entertainment, and medicine.   Understanding Trademarks When you're going through the process, it's not only about acquiring trademarks; it's about crafting a plan to enforce and safeguard your invaluable assets. Remember, trademark registration isn't a one-time task – maintaining the integrity of your trademarks demands ongoing vigilance.   Intellectual Property and Copyright Copyright isn't just a byproduct of creation; it's an automatic right granted to your work. There are advantages to registering copyright, especially when it comes to legal disputes. And don't forget to attach copyright notices to your creative works as a testament to their protected status.   Strategic Trademark Registrations Never underestimate the importance of professional evaluation and counsel in your trademark registration. With a guide, you can navigate the strategic considerations involved in prioritizing trademark registrations based on long-term plans and budget constraints.   Beyond Trademarks Another pivotal aspect of your intellectual property strategy is the use of patents. From software to applications, physical objects, and intricate processes – patenting is a way to safeguard your innovations.   This episode will equip you with the knowledge and understanding necessary to protect your intellectual property and trademarks.     What’s In This Episode Overview of trademark registration and enforcement Importance of enforcing a trademark Difference between trademark and copyright Intellectual property considerations and benefits     What To Do Next Visit lisalarter.com/e133 for all resources from this episode.

Building a Profitable and Sustainable Business   In today's episode, there's a very special guest joining, Susanne Mariga, a fractional CFO and profit-first expert. I am so excited to dive into some important financial topics that can help businesses improve their profitability and make informed decisions.   Throughout the episode, you'll learn the importance of job costing accounting systems, automating inventory systems for retail businesses, and streamlining pricing and quoting through standardized processes. You'll also learn about the common struggles business owners face in achieving profitability and paying themselves.   The Importance of Job Costing Accounting Systems These systems play a crucial role in tracking costs and making informed decisions. Particularly in industries like construction, job costing allows businesses to accurately allocate expenses and determine the profitability of each project. By implementing an efficient job costing system, you can have a clearer understanding and ensure that you're pricing your services or products appropriately.   Automating Inventory Systems for Retail Businesses For retail businesses, inventory management is a key factor. Automating inventory systems can greatly benefit your business by providing real-time data on sales and popular items. With this information, you can optimize your inventory levels, avoid overstocking or understocking, and make data-driven decisions to improve profitability. By automating inventory management, you can streamline your operations and focus on meeting customer demand effectively.   Streamlining Pricing and Quoting through Standardized Processes Customization is often a challenge in pricing and quoting for businesses. However, implementing standardized processes can be a helpful change. By establishing consistent pricing and quoting procedures, you can improve efficiency, save time, and prevent costly errors. Standardized processes also enable you to streamline your operations, particularly when it comes to estimating costs and providing accurate quotes to your clients or customers.   Profitability and Paying Yourself as a Business Owner   Many entrepreneurs get stuck in a mindset of constantly reinvesting in their business, this mindset often leads to you neglecting your own financial well-being. As a business owner, it's crucial for you to align your actions with your goals and prioritize profitability. Tune into the episode to hear tips on how to overcome the guilt or hesitation that often comes with paying yourself.   I want to encourage you all to plan your businesses for the next year with profitability and success in mind. Profitability is not just reserved for large businesses. With the right strategies and mindset, you can also achieve sustainable profitability.     What’s In This Episode Importance of tracking costs and making informed decisions How automation can help retail businesses Streamlining pricing and quoting processes Allocation of revenue for profit, owners' pay, taxes, and operating expenses     What To Do Next Visit lisalarter.com/e132 for all resources from this episode.

Navigating Contracts   In this episode, I'm joined by Kristen Herwitz, a business attorney and strategist who shares her expertise on contracts and the importance of protecting client relationships. Kristen's passion lies in assisting marginalized groups, and her values-based approach to legal services has made her a sought-after advocate for fair and equitable business practices.   Contracts and Protecting Client Relationships It's important to have intentional conversations and protect your personal relationships when entering into business arrangements. Contracts should not only outline legal obligations but also consider the long-term impact on client relationships and privacy. Consider potential scenarios where something goes wrong and be mindful of payment structures. To mitigate risks and ensure fairness, seek professional guidance when creating contracts.   Values-Based Decision-Making Contracts play a crucial role in protecting the rights of all parties involved. You must comply with state laws and have a lawyer who understands them. This is especially important when it comes to employment classification and non-compete clauses. Being informed and intentional about values-driven decision-making can help create a business environment that is fair, inclusive, and protective of all stakeholders.   Ownership Rights and Licensing in Contracts Another essential aspect of contracts is addressing intellectual property ownership. The default ownership rights in the legal industry often require negotiation. Clear communication and contracts can minimize misunderstandings and ensure that both clients and businesses are aware of their respective rights and responsibilities.   Having the right legal adviser to strategize and grow your business makes the biggest difference. Clear communication and contracts are key in minimizing misunderstandings and protecting your business, clients, and employees. Start to take action to protect your business by listening to this episode.     What’s In This Episode The importance of contracts and fair treatment Protecting client relationships and privacy Considering what happens when something goes wrong Understanding state laws and compliance     What To Do Next Visit lisalarter.com/e131 for all resources from this episode.

Leadership, Communication, and Overcoming Self-Sabotage   In this week's episode of She Talks Business, I am being interviewed by my mentee of 5 years, Michelle Weger. She is an entrepreneur who is dedicated to her craft and has built a rapidly growing, multi-six-figure website development and business process automation company. In this conversation, you'll hear Michelle share the valuable lessons she's learned working with me along the way that I know will be relevant and valuable for you too.   The Essence of Leadership When you're in a leadership role, there's a critical lesson to learn, and that is tailoring your leadership approach to different individuals on your team and how they respond. Some may need a gentler hand while others need you to be more straightforward. Adjusting your approach is going to get the results much faster. If you are nurturing strong relationships that facilitate effective feedback, you'll find yourself working with honest, action-oriented individuals who exhibit gratitude and generosity.   Strategies for Unwavering Focus and Productivity One challenge of being an entrepreneur is maintaining your focus. This is why it's essential to create counter behaviors to combat distractions and increase your focus. Try techniques like disconnecting from devices, practicing mindfulness, and setting intentional routines. You'll find creating space for reflection and behavior assessment will enhance your productivity.   Conquering Fear and Self-Sabotage Once you learn how to face your fears and be brave, you'll find it's easier to achieve success. There are many self-sabotaging behaviors you hold that stem from fear, distractions, disorganization, and lack of discipline. In order for you to overcome your self-sabotage, seek advice from your advisers and learn from other successful individuals.   Cultivating Confidence and Mastering Communication When you are building your business you have to learn how to sell, tune up your communication, and your listening skills in order to see the results you want. Build your own self-assurance by initiating conversations with strangers, nurturing relationships, and engaging in networking events. Some practical tips for you to enhance your confidence could be through mentorship and other role models.   In the world of business, effective leadership, conquering self-sabotage, and nurturing confidence are key for you to succeed.     What’s In This Episode Effective leadership and building relationships The importance of feedback and compliment acceptance Overcoming distractions and creating focus behaviors Trusting advisers and learning from others' success     What To Do Next Visit lisalarter.com/e130 for all resources from this episode.

From Adversity to Success   Today, I am thrilled to introduce this incredible guest. There is no business consultant on the planet like Dr. Darnyelle Jervey Harmon. She is the award-winning CEO of Incredible One Enterprises, LLC, a multi-million-dollar coaching and consulting brand. She's also a best-selling author with eight books to her credit, including her latest, Move to Millions®. I know you all will be inspired as she shares her journey and her new book in this episode.   Darnyelle's Journey Darnyelle overcame a challenging upbringing, financial difficulties, and bankruptcy to become the successful CEO that she is today, with a thriving business and a mission to inspire others. Her story is one of resilience, determination, and unwavering self-belief. She is committed to empowering women to achieve financial independence and create lasting legacies. Move to Millions® Darnyelle's book provides a step-by-step framework that will guide you to a seven-figure business within one to three years. This book is the fruition of her desire to share her proven framework for building a million-dollar business. As you read this book, you'll discover not only the strategic insights necessary for success but also the softer side of entrepreneurship, such as alignment, surrender, and forgiveness.   The Book Writing Process Darnyelle approached the writing process by seeking guidance through prayer, utilizing her existing framework and modules, and dedicating a daily hour to writing. The process took her three months, with some changes made halfway through to ensure it was a true reflection of her vision. After undergoing a careful editing process, Move to Millions® will officially release on November 7th!   What’s In This Episode Darnyelle's latest book and its purpose The mission to change statistics for women in business Darnyelle's book-writing process The sustainability of success after reaching seven figures     What To Do Next Visit lisalarter.com/e129 for all resources from this episode.

Navigating Tax Implications as Your Business Grows   In today's episode, you'll be diving deep into the world of taxes and exploring the critical role they play as your business expands and evolves. I'm thrilled to have Sunita Doobay, a highly respected tax partner at Blaney McMurtry, joining me as our special guest.   Understanding the Importance of Tax Planning: As my business has grown, I've come to understand just how crucial it is to consider the tax implications and make necessary adjustments to my business structure. Having a trusted tax advisor by your side as you navigate the different stages of business growth is simply invaluable.   Navigating Cross-Border Tax Implications: Expanding my business internationally brought a whole new set of challenges, especially regarding the subject of cross-border taxes. For instance, if you're a US employer with employees working in Canada, you might run into payroll tax withholding complexities. Understanding the roles and activities carried out in different countries is important to ensure compliance and avoid any potential penalties.   Common Mistakes and Tax Planning Strategies: Many individuals make mistakes when it comes to managing their business's tax affairs. Staying up to date with changes in tax laws is absolutely critical, as failing to do so can have serious consequences. That's where a knowledgeable advisor well-versed in cross-border tax implications comes in—they can be a game-changer.   Building a Strong Advisory Team for Business Success: In the business world, having a strong advisory team is one of the most important things when it comes to success. I encourage all of you to take a close look at your current advisors and consider strengthening your advisory team.    I highly recommend seeking advice from experts like Sunita Doobay, who can provide invaluable insights and ensure your business remains compliant with the ever-evolving tax laws. Remember, understanding tax laws isn't just about compliance—it can also legally save your business money. Tune in to the full episode to learn more!     What’s In This Episode Adjusting business structure as business grows Common mistakes and challenges in business taxes Importance of hiring advisors familiar with cross-border issues Value of working with knowledgeable and effective advisors     What To Do Next Visit lisalarter.com/e128 for all resources from this episode.

Proven Strategies for Success   This week, I sat and talked with immigration attorney, Mo Syed, to share insights on business immigration to the United States. This episode is a must-listen for those of you who are aspiring to spend time in the US for business purposes. Mo Syed is an expert in immigration law who shares practical advice and insider tips to ensure a smooth and successful immigration process.   The Importance of Answering Questions Succinctly Be sure you're answering questions succinctly, without offering too much information. Often, individuals might feel the need to over-explain leading to potential misunderstandings or doubts about their genuine intentions. Instead, answer questions confidently and briefly state the purpose of your business trips without divulging any unnecessary details unless specifically asked.   Essential Documentation for Smooth Border Crossing To facilitate easy border crossing, try carrying a file folder around with your relevant documentation when traveling for business. This includes useful information like event agendas and hotel details. Having readily available documentation allows you to provide legitimate reasons without the need for excess explanation. Being prepared with such information instills confidence and clarity when interacting with border agents.   Techniques for Presenting a Strong Immigration Case Some key techniques for presenting a strong case for visa or green card approval include addressing weaknesses and crafting a compelling business plan. Understanding the nuances between different types of visas ensure a successful application and avoid issues at the border.    I encourage you to tune in to the full episode to gain a deeper understanding of these tips and ensure a worry-free business immigration experience.     What's In This Episode How talking too much can undermine legitimate intentions The importance of having an immigration attorney or coach Techniques for presenting a strong case for visa or green card approval Differences in business conduct now compared to when laws were written     What To Do Next Visit lisalarter.com/e127 for all resources from this episode.

A Key to Business Success   When it comes to running a successful business, having a knowledgeable and trustworthy accountant is essential. In this episode of She Talks Business, Steve Parker, the founder of Parker Prince Libano, a chartered accounting firm, shares his insights on the challenges entrepreneurs face in finding the perfect accountant and offers valuable advice on tax planning, financial record-keeping, and the value of responsiveness in the accountant-client relationship.   Finding a Knowledgeable Accountant Entrepreneurs often struggle to find accountants who possess the depth of knowledge necessary to make informed business decisions. Steve advises asking accountants specific questions about tax planning, slippage in the business, margins, revenue and cost optimization, and profit maximization. This ensures that you have an accountant who can provide the necessary expertise and guidance in these crucial areas.   The Importance of the Right Size Firm The ideal accounting firm size varies depending on your business's needs. It's important to strike a balance where your accountant is accessible and capable of handling your specific business needs without being overwhelmed. The value of personalized attention is overwhelming against relying on unqualified individuals or larger firms that lack responsiveness.   The Value of Responsiveness Being responsive is a competitive advantage in today's business environment. Find an accountant who prioritizes responsiveness, it leads to faster decision-making, customer satisfaction, and a stronger business-client relationship. Having an accountant who is available to answer your questions and provide guidance becomes invaluable when you're navigating complex finance and tax situations.   Tax Planning and Financial Record-Keeping Tax planning is a vital aspect of business success. Consider taxes throughout the year instead of just during tax season. Understand that corporate and personal tax rates and utilizing incentive rules can help optimize your tax payments and maximize your returns. Working closely with an accountant can ensure that you have proper financial record-keeping and an accurate estimation of taxes, avoiding last-minute surprises.     What’s In This Episode Difficulty in finding accountants with sufficient knowledge for good business decisions. Margins, revenue, and cost optimization. Importance of finding the right size accounting firm. The value of responsiveness in the accountant-client relationship.     What To Do Next Visit lisalarter.com/e126 for all resources from this episode.

When Do You Need a Mentor?   I want to dive deep into a topic that often sparks debate in the business world—the need for a business coach. To shed some light on this subject, I am thrilled to have Eleanor Beaton, an experienced coach and advisor, joining me today. Together, we aim to debunk the myth that every business owner needs a coach. Instead, we will explore when and why someone may need a coach and how to choose the right mentor.   The Value of Coaching Relationships Let's start by addressing the value of coaching relationships. As business owners, we all have different levels of drive and motivation. But that doesn't diminish the power of a coaching relationship. It's true that coaching can be frustrating when clients don't take actions that could improve their sales results. However, we must remember that coaching offers more than just financial rewards. Soft transformations and celebrating wins are equally important aspects of the coaching journey.   Advice for Choosing the Right Coach Finding the right coach starts with understanding your own mindset and willingness to take action. A good coach serves as a thinking partner, inspiring action while requiring self-discipline from you. They can't do the work for you, but they can guide and support you through your challenges. It's essential to establish a strong connection with your coach and ensure they have the necessary expertise and competencies to meet your needs.   Navigating the Selection Process So, how do you go about selecting the right coach for your business? Begin by vetting potential coaches thoroughly. Don't fall for flashy tactics; instead, focus on finding someone who can truly meet your needs. Different coaches specialize in various areas, so it's crucial to match their expertise to your unique requirements. Don't hesitate to ask behavioral-based interview questions to assess their skills and knowledge. Remember, hiring a coach is similar to hiring a team member – it's essential to find the perfect fit.   Choosing a Coach with Experience When it comes to coaching, experience is crucial. Working with someone who has already achieved the level of success you aspire to reach can catapult your growth. Hiring a coach with a proven track record ensures you're learning from someone who has been there and done that. You don't want to waste time and resources on an inexperienced coach who may hinder your business's growth.   Not every business owner needs a coach. But, choosing the right mentor can make all the difference in unlocking your full potential. Remember to assess your readiness for action before tackling a coaching journey. And when selecting a coach, take the time to vet their competencies, match their expertise to your needs, and prioritize experience. Stay tuned for more insightful episodes where we tackle the most pressing topics in the world of business and entrepreneurship.   What’s In This Episode Importance of critical disciplines and functions in a business. Finding the right coach for specific business, personalities, and goals. The negative effect of working with an inexperienced coach. Vetting coaches to ensure necessary competencies and capabilities.   What To Do Next Visit lisalarter.com/e125 for all resources from this episode.

Building a Solid Financial Foundation   There's a new series starting this week on She Talks Business, the Advisor Series, where I bring you insider wisdom from experts in the world of business. Today, I am beyond thrilled to kickstart this series by sitting down with the extraordinary Jackie Porter, a true champion when it comes to helping entrepreneurs protect their hard-earned money.   A Powerhouse in Finance Jackie Porter is an absolute powerhouse in the world of finance. Not only is she an award-winning financial planner, but she's also a bestselling author, mentor, and captivating speaker who has positively impacted the lives of countless clients. Jackie's journey to success started from really humble beginnings. Raised by a single mother and hustling through multiple jobs during high school and university, she knows the true value of hard work. Later she had a pivotal moment when a trusted friend suggested she seek the guidance of a financial planner, setting Jackie on a transformative path to greatness.   Strategies for Financial Independence In this era of the influential FIRE (Financial Independence, Retire Early) movement, which has ignited the passions of countless individuals striving for financial freedom, there's an importance of creating multiple income streams and implementing contingency plans and risk management strategies in your business ventures.   Strategic Tax Planning My conversation with Jackie left me with one crucial takeaway: strategic tax planning is the secret for business owners. When you anticipate income and tax implications, you'll see things shift, which is why collaborating with a dedicated advisory team or a trusted financial planner is an absolute must. If you're on a mission to build generational wealth that stands the test of time, you cannot afford to overlook financial planning. Finding Your Perfect Financial Advisor Now, let's talk about finding your own financial advisor—one who aligns perfectly with your vision and goals. This is the move that will set you on the path to incredible success. Take the time to seek out referrals, verify credentials, and most importantly, rely on your instincts. Remember, this is a partnership that can reshape your financial future.   My discussion with Jackie left me filled with inspiration as we discussed the exhilarating journey toward entrepreneurial wealth and the immense value of finding the right financial planner. When you tap into the power of money, diversify your income streams, and seek guidance from a seasoned financial planner like Jackie, you're well on your way to unlocking lasting financial security.   What’s In This Episode Wealth as a choice and the importance of saving and spending money wisely Importance of proper tax planning for business owners Building wealth using your business and the importance of multiple streams of income Tips for selecting an advisor based on credentials and gut instinct   What To Do Next Visit lisalarter.com/e124 for all resources from this episode.

Find Your Key Players for Success   It's the start of a new season of She Talks Business, where you can learn all about entrepreneurship and business success. This season is focused on the crucial role that advisors play in setting you up for success. Join in as I bring in a lineup of experts who have personally helped transform my business and can do the same for you.   Having the Right Advisors Having the right advisors in your corner can make all the difference in your entrepreneurial journey. They provide guidance, support, and expertise that can save you both time and money in the long run. With the right advisors, you can make informed decisions and navigate the complexities of running a business.   Who Shouldn't Be Your Advisors? While seeking advice is necessary, it's equally important to choose the right advisors. When choosing advisors, avoid those who haven't achieved your goals and advisors unrelated to your field. Seek mentors who've accomplished your goals, align with your values, and research advisors' track records.   Finding the Right Advisors To find the right advisors for your business, consider the following: Seek mentors who have already achieved the goals you aspire to reach. Learn from their experiences and leverage their expertise. Research the track records and qualifications of potential advisors. Look for a history of successful outcomes and a deep understanding of your industry. Align with advisors who share your values and vision for your business. This ensures a strong connection and collaborative partnership.   Different Types of Advisors to Consider Throughout this season, you'll have the chance to explore the expertise of various advisors. You’ll hear insights from financial planners, business coaches, tax attorneys, accountants, and so much more!   Choosing the right advisors is critical to your business success. When you select advisors who have the expertise, experience, and alignment with your goals, you can access valuable guidance and support as you navigate your entrepreneurial journey. Remember, having the right advisors can transform your business and set you up for long-term success. What’s In This Episode The importance of having the right advisors. Exploring the value of having advisors in business. Highlighting the benefits of seeking advice from knowledgeable professionals. Discussing the cost-saving potential of having the right advisors.     What To Do Next Visit lisalarter.com/e123 for all resources from this episode.

Uncovering Needs and Building Value   In this episode, you'll learn about essential topics: marketing, understanding customer needs, and the pervasive myth of passive income.   Uncovering Needs in Marketing In business, it is imperative to know what your customers genuinely require, rather than simply providing what they want. I once worked with a client who believed they needed assistance with their podcast. Looking closer, it was evident that their need was actually related to lead generation. This is just one example of how important it is to have a team of diverse perspectives working with you to identify your needs and help you make informed purchasing decisions.   The Power of Asking "Why" When you dive deep into customer needs and can understand their underlying motive, you can create more empathetic and meaningful solutions. In my book, Masterful Marketing, co-written by Alan Weiss, I share the necessity of engaging in open-ended questioning in order to gain an enhanced understanding of your customer base. The act of asking "why" leads to a more comprehensive grasp of their requirements, allowing your business to offer tailored and impactful solutions.   The Myth of Passive Income I want to address the misconception around passive income and get-rich-quick schemes. The notion that passive income requires no effort or investment is a misperception. Whether you're considering real estate investments or creating sales funnels, these ventures demand dedicated effort. Approach these proposals with a critical mind and withhold from subscribing to the misconception of effortless income. The path to sustainable success requires you to have a profound understanding of your business and an acknowledgment of the effort required.   Success in marketing and business growth depends on your deep understanding of your customer's needs, asking the right questions, and your ability to critically look at propositions that come your way.    Be sure to subscribe, share, and actively engage with She Talks Business and all the upcoming content.       What’s In This Episode Importance of understanding that what people want may not be what they need The power of asking why questions in understanding buyer's needs The value of gathering information behind buyers' needs to present relevant solutions The misconception surrounding passive income     What To Do Next Visit lisalarter.com/e122 for all resources from this episode.

Leverage Your Writing to Grow Your Brand   In this episode, you'll learn the importance of marketing and monetization in business and how books can establish you as a thought leader. There are authors out there who write books solely to make money and have found a lot of success in the book-selling business; that's not my primary focus. I view books as a means to an end. They are indicators of thought leadership, expertise, and success that help to improve business. Symbolism of Books as Thought Leaders Books hold a special place in the world of thought leadership. They serve as indicators of expertise, establishing you as a leader in your field. Successful authors like Dan Pink and Malcolm Gladwell have not only made a name for themselves but also generated significant income from their book sales. Books as a Means to an End Books serve as a means to improve both your business and personal life. They provide valuable insights, strategies, and knowledge that you can implement to achieve success. Thought leaders have written extensively, using their books to enhance their businesses and impact more lives. Books as Marketing Tools Books have a unique ability to attract people to you and your business. When readers enjoy a book, they often become evangelists, sharing it with others. This word-of-mouth marketing can have a significant impact on your reach and influence. The endorsement of readers who have experienced transformation through a book is invaluable. Traditional Publishing vs. Self-Publishing While self-publishing has gained popularity in recent years, traditional publishing still has undeniable credibility. Working with a commercial publisher signifies that someone has already invested in an author's work and validated its quality. Self-publishing might be suitable for niche markets, but for broader subjects like leadership or strategy, a traditional publisher can bring greater visibility. Books are powerful marketing tools that not only establish you as a thought leader but also attract readers to your business. While there are exceptions to every rule, traditional publishing generally offers you greater credibility, where self-publishing requires a stronger personal brand and marketing network. Regardless of your publishing route, you need to focus on creating high-quality content that resonates with your readers and leaves a lasting impact. So, what's your publishing strategy?   What’s In This Episode Books as indicators of thought leaders, experts, and icons Writing books as a means to improve business and help more people Comparing self-publishing, hybrid publishing, and traditional publishing Relationships and networking through book readers and evangelists     What To Do Next Visit lisalarter.com/e121 for all resources from this episode.

Start Early for Success   Are you an author who wants to have a successful book? If so, you need to start marketing early. In this episode of She Talks Business, Alan Weiss and I discuss the importance of early planning and marketing for a successful book launch.   The Timeliness of Book Marketing Many authors leave book marketing until the last minute. Book reading and sales are on the rise, which makes early planning crucial for success. Starting early allows you as an author to build momentum and leverage the growing interest in books.   Building a Marketing Plan Creating a strategic book marketing plan involves several key steps. You must pay attention to book cover design, ensuring it resonates with the target audience. Additionally, creating a compelling landing page with bonuses and incentives encourages your readers to pre-purchase the book. Organizing events, such as Fireside chats and summits, will engage your audience and increase book visibility.   Time and Effort Investment There is a parallel between book marketing and successful business marketing. Many people only focus on marketing when they need business, instead of approaching it as a long-term endeavor. You must understand that book promotion requires proactive planning and execution, just like marketing a business.   Expanding Your Presence Traditional book tours are no longer the primary means of marketing. Marketing through online platforms and social media has gained prominence. You should prioritize obtaining verified reviews, as they hold more weight than testimonials. Maintaining authenticity and originality in promotion helps complement your unique voice.   Mastering book marketing requires early planning, consistent effort, and proactive execution. These lessons can be applied to business marketing as well. I encourage you to start early, create a solid marketing plan, and invest time and effort into your book or business endeavors. Remember, success comes to those who embrace the long game and approach marketing strategically.   What's In This Episode Importance of starting book marketing well in advance Parallel between marketing a book and marketing a business Importance of applying the same effort and talent to promote a book as to create it     What To Do Next Visit lisalarter.com/e120 for all resources from this episode.

Achieving Long-Term Success   In business, being adaptable and strategic is key. The global pandemic really pushed us to rethink our strategies and stay agile. In this episode, Alan Weiss and I are diving into the idea of transforming disruptions like this into opportunities and how embracing volatility can actually boost revenue. We'll talk about concepts like value-based marketing, building a resilient mindset, and measuring effectiveness. So, tune in to this episode to learn how to navigate change, fine-tune your strategies, and come out on top.   Adapting to Disruptions: The global pandemic forced businesses to reassess their long-term strategies, demonstrating the necessity for agility and quick decision-making. Financial experts foresaw a market turbulence coming, but couldn't predict a global pandemic or its impact. You have to embrace the disruptions and volatility as offensive weapons to maximize your revenue, rather than being caught off guard.   Value-Based Fees: When you charge your value, the clients that get it will make a quick decision. That's how they think, if you gauge what you do based on the improvement of your client and the client sees a ten-to-one return, there's no question about it. You are providing value to your clients that benefits them and creates a long-term partnership.   Mindset and Self-Worth in Business: Realigning your mindset and reevaluating your business role is crucial to gather the necessary insights to effectively assist your clients. Whether you are providing a $2,000 or $2 million improvement, it is a must for providing tailored assistance. You are a peer of the buyer and you have to see yourself this way so that you can build trust and have meaningful conversations.   Measuring Effectiveness and Demonstrating ROI: Some industries like training programs, have a lack of measurement. Regardless, you have to demonstrate a return on investment (ROI) to your clients. I want to stress the significance of guaranteeing your clients a return on their investment through measurable metrics. When you are providing a professional service you have to justify the continued partnership through tangible results.   Embracing disruption and implementing value-based marketing strategies are key to maximizing your revenue. Learn how to adapt to disruptions, implement value-based fees, and measure your effectiveness by demonstrating an ROI. So, are you ready to jump in and provide value for maximum revenue? Remember, success lies in your ability to adapt, leverage opportunities, and prioritize your value in all your business endeavors.     What's In This Episode Maximizing revenue by taking advantage of disruptions and volatility. The importance of gathering necessary information to help clients. Emphasizing improvement and measurable metrics in marketing material. The importance of guaranteeing ROI and tangible results to clients.     What To Do Next Visit lisalarter.com/e119 for all resources from this episode.

Customers are the Core of Your Business   Let's talk about customer-centric marketing. In this week's episode, Alan Weiss and I discuss a strategy for putting your customers' happiness at the forefront of your sales and marketing moves.    Understanding Your Customer's Needs: To effectively market and sell your product or service, you have to understand why certain things are important to people. There are underlying causes of common issues, such as stress, discomfort, and feeling inadequate as a leader. Understanding the emotional aspect of customers’ desires enables you to truly address their needs and provide tailored solutions.   Giving Options to Buyers: Providing your buyers with options increases the likelihood of sales success. You should offer choices, whether it is additional services or product variations, in order to meet customers' varied preferences. When you do this you enhance the customer experience and create a sense of ownership in the purchasing process.   Caring and Helping Others: Genuine care for your clients and customers is at the heart of effective marketing. Start your marketing efforts with the easiest and most enjoyable format, such as writing, videos, or podcasting. Focus on helping and providing value, rather than just sales. Your business can build meaningful relationships and foster customer loyalty.   When you understand your customer's needs, provide options, and genuinely care for clients, you can enhance the customer experience and drive long-term success for your business. Continue to strive toward improving your customer's condition, solve their problems, and you will have a solid relationship with them.   What's In This Episode Improving the customer's condition when making sales decisions Suggesting items based on what the customer will enjoy Allocating time for capturing and sharing valuable information with clients Understanding the importance of various issues to individuals Benefit of providing options to buyers and considering their needs Genuine care for client's needs, not just focusing on sales   What To Do Next Visit lisalarter.com/e118 for all resources from this guide.

Find Your Ideal Buyer   In business, finding and targeting the right customers is crucial for success. Many business owners find it a challenge to identify  their ideal buyer. Today, we will explore the concept of finding the ideal buyer and talk about strategies to help you attract high-value customers.   The Sentient Strategy: One approach to identifying the ideal buyer is through "Sentient Strategy", as discussed by Alan Weiss. This strategy involves looking at future buyers from two dimensions: their changing and growing nature, and external market factors such as technology and demographics.  When you evaluate these dimensions, you can make informed business decisions about which buyers to target.   Targeting & Attracting High-Value Buyers: You should also adjust your marketing materials and persona when targeting larger markets. Understanding what the ideal buyer reads, listens to, and interacts with is crucial for getting on their radar screens. Rather than solely chasing money, it is important to focus on attracting high-value buyers who align with your business goals.   Addressing Issues & Shedding Clients: Business relationships are not always smooth sailing. It is essential to address issues and make necessary changes to ensure you have successful transactions. Sometimes, a difficult buyer may bring in significant revenue, but if they are unwilling to adapt, it may be necessary for you to end the business relationship. As business needs change, it is important to shed clients who are no longer appropriate and find new ones. Finding your ideal buyer is a key factor in achieving success in your business. When you implement strategies like the "Sentient Strategy", targeting high-value buyers, and addressing issues with clients, you can position your business for growth and profitability. It's not selfish to shed clients who are no longer a good fit—it's about protecting the integrity of your business. Focus on attracting those who genuinely want assistance and are willing to invest in your value. Start prioritizing your ideal buyer today and watch your business prosper.   What's In This Episode How to choose the right buyer  Moving to a new market Knowing what questions to ask  How not to be all things to all people  Knowing who the wrong buyer is   What To Do Next Visit lisalarter.com/e117 for all resources from this episode.

Attract Your Audience with "Marketing Gravity"   In the world of marketing, there's a concept that stands out—Marketing Gravity. Coined by Alan Weiss, this notion revolves around the idea that our marketing efforts have a gravitational pull, drawing your audience towards your brand. In this episode, you will learn the significance of personalized marketing, assertive strategies, and the courage to share your ideas.   Personalized Marketing Strategies The cornerstone of Marketing Gravity lies in creating personalized marketing strategies that perfectly align with your abilities, passions, and interests. When you do this, you cultivate an authentic and profound connection with your audience, setting the stage for impactful brand-customer relationships.   Assertive Marketing Approaches  Seize opportunities through assertive marketing strategies. Collaborate with like-minded professionals and take charge of your brand's narrative. When you explore your real-life experiences, such as engaging in projects or guest appearances on influential platforms, you'll discover how assertive approaches can elevate your brand to new heights in the competitive market.   Turning Your Observations into Content  The Seinfeldian Syndrome is the art of keen observation. The world around us is filled with inspiration, from the brilliance of nature to the subtle nuances of current events. Take these observations and turn them into compelling content that captivates your audience and elevates your marketing.   Remember to nurture your observation skills and grasp the potential of your creativity. Share your ideas with the world, they hold the power to resonate with others in a profound way. Use Marketing Gravity as a strategy that can help to shape the marketing in your business.   If you're eager to learn more about the concept of "creating marketing gravity," check out my book, Marketing Masterfully, co-written with Alan Weiss. It will equip you with innovative ideas and strategies to generate a resounding impact in your marketing.     What’s In This Episode Passive vs assertive marketing How being assertive can get you what you want Gaining confidence in the art of creation  How do you use what you are learning  Becoming immune to criticism  Beating the barrier     What To Do Next Visit lisalarter.com/e116 for all resources from this episode.

Expand Your Business Without Investing a Cent   What if I told you there's a single strategy that can affect your business’s success like never before? In this episode, we discuss referrals and the role that they have in impacting your business. I am joined once again by Alan Weiss, and together, we explore the benefits of referrals and the barriers that might be impeding your business and your own potential.   The Platinum Standard: When it comes to recommendations and endorsements, there is nothing that compares to referrals. They come from individuals who know, like, and trust you. These personal connections are invaluable and will create win-win-win situations for you, the person being referred, and the referrer.   Social Proof for Your Brand: Referrals become even more impactful when you have them backed by a strong brand presence. Your testimonials and referrals are your social proof of your brand's credibility. When people see reputable testimonials and referrals associated with your brand, trust and reputation will grow.   Break the Barriers: Asking for referrals can sometimes be intimidating, as it requires stepping out of your comfort zone. Referrals are so beneficial to your business that you shouldn't let the fear of rejection hold you back from seeking them. Embrace the challenge, address your concerns, and be open to feedback when seeking referrals.   Ready to assemble your referral strategy?    Here are the steps you can take to make it happen: Build genuine connections: Cultivate relationships with clients and partners who will naturally become advocates for your business. Be proactive: Stay alert for referral opportunities and express gratitude for the support you receive. Show appreciation: Thank those who provide referrals, making them feel valued and respected. Follow up promptly: Act swiftly to engage with the referred individuals, exploring collaboration possibilities. Keep referrers informed: Update them on progress, reinforcing the trust they placed in recommending you. Reciprocate genuinely: Strengthen bonds by recommending their services/products when the opportunity arises.   Referrals are the platinum standard in the business world. They have the power to expand your network, strengthen your brand, and drive business growth. When you build a powerful brand, overcome your fear of rejection, and take proactive steps to seek referrals, you will see the potential of this marketing strategy.  If you're looking for more techniques on building genuine connections, asking for referrals with confidence, and overcoming the fear of rejection, be sure to check out Masterful Marketing where you’ll learn all that and more!   What’s In This Episode Referrals as a free business strategy The mindset behind asking for a referral  Having the attitude to get through economic uncertainty The importance of online testimonials  Closing the loop after a referral The “win-win-win” behind a referral   What To Do Next Visit lisalarter.com/e115 for all resources from this episode.

Applying What Works To See Success   Step off the trend-wagon and forge your own path in marketing. In this episode, you will learn effective habits and strategies that have not only stood the test of time but have also surpassed the fleeting trends. Joining me is Alan Weiss, the co-author of my book, Masterful Marketing. Together, we will share invaluable insights and wisdom on how to maximize your marketing efforts for long-term success.   The Pitfalls of Following Trends It's easy to get caught up in the hype of the latest marketing trends. It's more crucial to approach these trends with caution and practicality. If you blindly follow these trends, you open yourself up to limitations and potential risks that may not align with your unique goals and circumstances. To make informed decisions, explore the practical application of these trends and consider their long-term implications.   Differentiating Good Coaches from Great Coaches The guidance you receive plays a pivotal role in your success. While there are good coaches out there, it is the great coaches who truly make a difference. A great coach focuses on helping individuals succeed, going beyond sharing their own achievements. When seeking guidance, it is crucial to surround yourself with those who prioritize your success. When you learn from the best, you build a solid foundation for your marketing.   Building Trust and Investing in Your Brand Trust is the cornerstone of marketing success. We live in a world where skepticism runs rampant, so establishing trust with your audience is essential. Trust is not built overnight; it is built through consistent effort and investment in your brand. Investing in building a strong brand, lays the groundwork for long-term success. Your marketing strategies should revolve around creating trust and credibility, as this is what attracts and retains customers over time. Prioritizing credibility means validating your marketing claims and being transparent with your audience. When you do this, you build lasting relationships based on trust and mutual respect.   Effective Habits vs. Shiny Object Syndrome Shiny objects and fleeting trends often compete for our attention. If you're chasing after these trends without strategic thinking you're creating inefficiency and wasting resources. To have sustainable marketing, it is crucial to develop effective habits that withstand the test of time. Think critically about your marketing approaches, so that you can navigate the constant changes of the industry and stay ahead of the curve. Consistency and focus on effective habits will ultimately produce your desired results. Remember, effective habits and strategies are the bedrock of marketing success. When you focus on proven techniques, seek guidance from great coaches, invest in your brand, and prioritize authenticity, you establish a solid foundation for long-term marketing success. So step off the trend-wagon, embrace practicality, and pave your own path to excellence in marketing.   What’s In This Episode Allocation of time, energy, and resources Maximizing effectiveness and rewards Constantly investing in and building your brand Importance of building trust with your audience Power of viral marketing in attracting others     What To Do Next Visit lisalarter.com/e114 for all resources from this episode.