Xaña, a seasoned entrepreneur in the marketing field, shares her journey in a conversation. With over 20 years in the industry, she emphasizes the challenges faced as an accidental business owner and the importance of leadership, financial acumen, and scaling expertise. Xaña highlights the value of working with coaches and implementing the Entrepreneurial Operating System. She stresses the significance of intentional metrics, including financial goals, marketing conversions, employee happiness, and product retention. She follows a structured daily routine, prioritizing exercise and maintaining a remote work environment. Short-term goals involve team growth, while long-term aspirations include adding new revenue streams.
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