Peter Polygalov And Mastery Coding's Lead Generation

Peter Polygalov, Director of Marketing at Mastery Coding, shares his journey from video production to digital marketing. Reflecting on experiences with celebrities like Juicy J and Robin Thicke, he highlights the behind-the-scenes complexity of video shoots. He discusses Mastery Coding's lead generation, Polygalov emphasizes the effectiveness of cold email outreach, website optimization, and event participation. He stresses the importance of list quality in email campaigns and mentions tools like Apollo IO, Instantly AI, SendGrid, and Million Verifier. The conversation also touches on the evolving dynamics of cold email response rates in 2024 and the critical role of an "inbox manager" in prompt customer engagement. Polygalov underscores the need for tailored responses to convert marketing qualified leads into closed deals, emphasizing relationship-building in the education sector. He provides insights into scaling email campaigns and the value of focusing on proven strategies over constant experimentation.