Josh discusses his marketing background and the journey to starting his agency, emphasizing the crucial role of assembling the right team. The conversation explores challenges in scaling a business, highlighting the importance of strategic partnerships. Effective tactics for growth include having a clear vision, providing resources, and empowering employees. They delve into measuring success through KPIs and maintaining transparency amid market trends like AI integration and authenticity-driven marketing. Josh emphasizes proactive deep work in the morning. Looking to the future, Josh aims for significant growth within one to two years, prioritizing value-driven organizations without specifying an exit strategy yet.