Carlos Melendez delves into Schola's mission of connecting students with schools regardless of income. Carlos explains Schola's free platform for parents and schools, with options for school upgrades. They explore Schola's targeted online advertising approach and its growth during COVID-19. Carlos focuses on helping parents find better school options. Scola aims to support the Latino community, emphasizing the limitations of standardized testing. They discuss challenges in school marketing, the importance of adapting to online platforms, and Schola's role in aiding school leaders with marketing skills. Carlos addresses challenges with inbound leads, adapting pricing models, and the need for sustainable revenue.