Brook Shepard And The Evolution of Marketing Strategies

In this episode, Brook Shepard, with over 15 years of experience, discusses the evolution of their marketing strategies. Initially focusing on Google and gated campaigns on Meta, they aimed to emphasize social media value beyond likes, emphasizing email acquisition. Facing challenges, they shifted to a focus on search and social media for the first years. Shepard emphasizes the importance of client growth, setting firm goals, and adapting strategies when projections fall short. The conversation touches on email marketing challenges, the effectiveness of different channels, and the preference for consistent revenue through monthly retainers. Additionally, Shepard mentions the recent exploration of acquiring smaller agencies for further growth.